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Sguardi linguistici sulla marca: analisi morfosintattica dei nomi commerciali in italiano

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Bibliographic Details
Main Author:	Janner, Maria Chiara (Author)
Format:	Thesis/Dissertation Book
Language:	Italian
Published:	Bern Peter Lang [2017]
Series:	Linguistic insights volume 236
Subjects:	Markenname Morphosyntax Italienisch Hochschulschrift
Links:	https://www.peterlang.com/view/product/79152?format=HC http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030140916&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	343 Seiten
ISBN:	9783034328296 303432829X

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Record in the Search Index

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adam_text	SOMMARIO RINGRAZIAMENTI........................................................................................ 13 UNA PROSPETTIVA DIVERSA. INTRODUZIONE .................................................. 15 PARTE I. STATO DELLA RICERCA INTRODUZIONE............................................................................................23 1. DALLA MERCE AL DESIDERIO. CENNI SULLO SVILUPPO STORICO DELLA MARCA........................................................................... 23 2. RIFLESSIONI TEORICHE SUL NOME DI MARCA: DIRITTO E MARKETING........................................................................... 28 2.1 DIRITTO: AVERE UN NOME ............................................................ 29 2.2 MARKETING: FARSI UN NOM E ....................................................... 30 3. LINGUISTICA: ESSERE UN NOME. ASPETTI TEORICI .................................. 32 3.1 TERMINOLOGIA E DEFINIZIONI.....................................................32 3.2 CATEGORIA GRAMMATICALE .......................................................... 37 3.3 EVOLUZIONI NELLUSO LINGUISTICO QUOTIDIANO ............................ 41 4. LINGUISTICA: STUDI DESCRITTIVI ........................................................... 45 4.1 ANALISI FORMALE........................................................................ 45 4.2 MARCHIONIMI NELLE OPERE LESSICOGRAFICHE ............................... 47 4.3 ANALISI CONTESTUALE..................................................................50 CONCLUSIONI............................................................................................. 53 PARTE II. FONDAMENTI TEORICI E METODOLOGICI 1. PREMESSE TEORICO-METODOLOGICHE....................................................57 1.1 VALORE........................................................................................57 1.2 FUNZIONE .................................................................................. 59 1.3 STUDIARE RELAZIONI E RICERCARE OPPOSIZIONI ............................. 60 1.4 NON BASTA LA SEMANTICA?......................................................... 63 1.5 NOTAZIONI.................................................................................. 65 2. STUDI SINTATTICI SUI NOMI PROPRI (DI MARCA)......................................65 3. I DATI: CRITERI DI RACCOLTA E PROBLEMI ................................................ 70 PARTE III. ANALISI MORFOSINTATTICA INTRODUZIONE............................................................................................77 1. NESSI NOMINALI: USI ARGOMENTALI.....................................................79 INTRODUZIONE...................................................................................... 79 1.1 DETERMINAZIONE.......................................................................81 1.1.1 DETERMINATOLI SINTATTICAMENTE MOTIVATI ..................... 81 1.1.2 PRESENZA E ASSENZA DI DETERMINATOLI COME VARIANTI LIBERAMENTE ALTERNANTI ......................... 87 1.1.3 NOMI COMMERCIALI SISTEMATICAMENTE DETERMINATI ..... 94 1.1.4 ELLISSI O NOMINALIZZAZIONE? IL SIGNIFICATO COME PROCESSO..............................................................98 1.1.5 RIFLESSIONI SISTEMICHE SULLA DETERMINAZIONE ............ 112 1.2 GENERE E NUM ERO...................................................................116 1.2.1 GENERE......................................................................... 116 1.2.2 NUMERO.......................................................................124 1.3 MODIFICAZIONI PREDICATIVE ..................................................... 127 1.3.1 ATTRIBUTI.......................................................................128 1.3.2 APPOSIZIONI ................................................................ 132 CONCLUSIONI......................................................................................135 2. NESSI NOMINALI: USI PREDICATIVI......................................................139 INTRODUZIONE.....................................................................................139 2.1 MARCHIONIMO COME PREDICATO DI DENOMINAZIONE ................ 143 2.1.1 II COSTRUTTO AZIENDA N M C ........................................... 143 2.1.2 II COSTRUTTO MARCA/MARCHIO N M C...............................152 2.2 MARCHIONIMO COME MODIFICAZIONE ATTRIBUTIVA ..................... 165 2.2.1 NESSI N N M C CON NOMI CONCRETI (RELAZIONE PRODOTTO-PRODUTTORE)................................165 2.2.2 NESSI N NMC CON NOMI ASTRATTI..................................175 2.2.3 NESSI NN M C CON NOMI [+ UMANI] ............................ 179 CONCLUSIONI..................................................................................... 182 3. NESSI PREPOSIZIONALI ...................................................................... 185 INTRODUZIONE.................................................................................... 185 3.1 FUNZIONE ARGOMENTALE...........................................................187 3.1.1 NESSI PREPOSIZIONALI CON FUNZIONE ARGOMENTALE NUCLEARE ................................................ 187 3.1.2 COMPLEMENTI PREPOSIZIONALI DEL PREDICATO .............. 188 3.2 MODIFICAZIONI PREDICATIVE: COMPLEMENTI DI SPECIFICAZIONE (N DI NMC) ................................................ 193 3.2.1 VALORE SOGGETTIVO E OGGETTIVO .................................... 193 3.2.2 RELAZIONE PRODOTTO-PRODUTTORE ................................. 198 3.2.3 CON NOMI [+ UMANI].................................................. 201 3.2.4 RELAZIONE CONTENENTE-CONTENUTO .............................. 205 3.2.5 FUNZIONE DI AGGETTIVI RELAZIONALI .............................. 207 3.3 ALTRE TIPOLOGIE DI MODIFICAZIONI PREDICATIVE: IL COSTRUTTO N DA NMC.............................................................210 3.4 SUPPLEMENTI PREDICATIVI........................................................ 212 3.4.1 SUPPLEMENTI LOCATIVI................................................. 212 3.4.2 MEZZI DI TRASPORTO ..................................................... 218 3.4.3 ABBIGLIAMENTO .......................................................... 221 CONCLUSIONI.....................................................................................223 4. SINTASSI DELLA PROPOSIZIONE............................................................227 INTRODUZIONE....................................................................................227 4.1 FUNZIONE DI SOGGETTO E RESTRIZIONI DI SELEZIONE ................... 229 4.2 OGGETTI DIRETTI IN COMBINAZIONE RICORRENTE CON UN PREDICATO....................................................................233 4.3 COSTRUZIONI COPULARI..............................................................236 4.3.1 NOMI COMMERCIALI E PREDICATO DIDENTITA ............... 236 4.3.2 NOMI COMMERCIALI IN FUNZIONE PREDICATIVA ............. 238 4.4 VOLARE ALITALIA. USI AVVERBIALI ............................................... 240 4.4.1 INQUADRAMENTO DIACRONICO ........................................ 240 4.4.2 ANALISI FUNZIONALE: USO AVVERBIALE O USO ARGOMENTALE? ...................................................... 242 4.4.3 INTERPRETAZIONE DEL COSTRUTTO.....................................245 4.5 QUEL COWBOY TARGATO MARLBORO. ETICHETTE METALINGUISTICHE ..................................................................... 246 4.5.1 ASPETTI PREDICATIVI DELLA STRUTTURA ............................. 246 4.5.2 MODIFICAZIONE DENOMINATIVA (CON NOMI RIFERITI A PRODOTTI).....................................248 4.5.3 USI METAFORICI............................................................251 4.5.4 NON SOLO TARGHE, NON SOLO FIRME. LESEMPIO DI CALZATO ................................................. 256 4.6 ALLA RENAULT VOLEVANO PROST. NESSI PREPOSIZIONALI E SOGGETTO NON SPECIFICATO ..................................................... 256 4.6.1 CON VERBA DICENDI.....................................................257 4.6.2 CON ALTRI PREDICATI VERBALI.........................................259 4.6.3 OSSERVAZIONI SULLA STRUTTURA.......................................260 CONCLUSIONI..................................................................................... 262 5. BARILLIANI O DECECCHISTII DERIVAZIONE E COMPOSIZIONE ............. 265 INTRODUZIONE.................................................................................... 265 5.1 FORMAZIONI PER AFFISSAZIONE..................................................266 5.2 FORMAZIONI PER COMPOSIZIONE .............................................. 268 CONCLUSIONI..................................................................................... 269 6. USI METAFORICI................................................................................. 271 INTRODUZIONE.................................................................................... 271 6.1 MARCHIONIMI METAFORICI IN FUNZIONE ARGOMENTALE..............273 6.1.1 USI NON MODIFICATI: DET NM C....................................273 6.1.2 USI MODIFICATI: DET NMC MOD..................................277 6.2 MARCHIONIMI METAFORICI COME MODIFICATORI ........................ 280 6.2.1 MODIFICAZIONE SEMPLICE: N NM C .............................. 280 6.2.2 CON PREPOSIZIONE: N D A NMC, NA(DET) NMC .......... 284 CONCLUSIONI..................................................................................... 286 7. DAGLI AVIREX AI MISS SIXTY IN DODICI ANNI. MARCHIONIMI E NARRATIVA: ANALISI DI FEDERICO MOCCIA, TRE METRI SOPRA IL CIELO ......................... 287 INTRODUZIONE....................................................................................287 7.1 USI ARGOMENTALI E PREDICATIVI. ANALISI LINGUISTICA ............... 289 7.2 SISTEMA DELLA MODA, SISTEMA DELLA LINGUA. TRATTI E VALORI......................................................................... 294 7.3 LE MASSAIE DI MIGLIORINI E LA NASCITA DI LUOGHI COMUNI ..... 296 CONCLUSIONI.....................................................................................298 8. CONSUNTIVO DELLANALISI..................................................................301 8.1 NESSI NOMINALI: USI ARGOMENTALI ......................................... 302 8.2 NESSI NOMINALI: USI PREDICATIVI............................................. 304 8.3 NESSI PREPOSIZIONALI..............................................................306 8.4 SINTASSI DELLA PROPOSIZIONE ................................................... 308 9. CONCLUSIONI.....................................................................................311 BIBLIOGRAFIA............................................................................................ 319 INDICE ANALITICO......................................................................................333 INDICE DEI NOMI DI MARCA CITATI.............................................................339
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spellingShingle	Janner, Maria Chiara Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Linguistic insights Markenname (DE-588)4114513-6 gnd Morphosyntax (DE-588)4114635-9 gnd Italienisch (DE-588)4114056-4 gnd
subject_GND	(DE-588)4114513-6 (DE-588)4114635-9 (DE-588)4114056-4 (DE-588)4113937-9
title	Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano
title_auth	Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano
title_exact_search	Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano
title_full	Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner
title_fullStr	Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner
title_full_unstemmed	Sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano Maria Chiara Janner
title_short	Sguardi linguistici sulla marca
title_sort	sguardi linguistici sulla marca analisi morfosintattica dei nomi commerciali in italiano
title_sub	analisi morfosintattica dei nomi commerciali in italiano
topic	Markenname (DE-588)4114513-6 gnd Morphosyntax (DE-588)4114635-9 gnd Italienisch (DE-588)4114056-4 gnd
topic_facet	Markenname Morphosyntax Italienisch Hochschulschrift
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volume_link	(DE-604)BV013898017
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