Verfügbarkeit: Essentials of entrepreneurship | Technische Universität München

Essentials of entrepreneurship: changing the world, one idea at a time

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Bibliographische Detailangaben
Beteiligte Personen:	Baron, Robert A. 1943- (VerfasserIn), Hmieleski, Keith Mark (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cheltenham Edward Elgar Publishing [2018]
Ausgabe:	Second edition
Schlagwörter:	Entrepreneurship
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030135896&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturverzeichnis Seite 345-346
Umfang:	xvi, 362 Seiten Illustrationen, Diagramme
ISBN:	9781788115902 9781788115889

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Datensatz im Suchindex

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adam_text	N Full contents xi xiii xvii PART I FOUNDATIONS OF ENTREPRENEURSHIP About the authors Preface Acknowledgements I Entrepreneurship: Changing the world, one idea at a time 3 Entrepreneurship: Why it usually but not always, means starting a new business 5 What do entrepreneurs seek? Wealth? Fame? Doing social good? Answer: All of the above 13 Is entrepreneurship always beneficial? 17 Conditions that encourage or discourage entrepreneurship: How they vary by country 19 Acquiring the knowledge we seek: Why the insights of entrepreneurs—even highly successful ones—are often not enough 21 A roadmap of this book: Its special features 24 2 Cognitive foundations of entrepreneurship 28 Human cognition: Its basic nature—and important limitations 32 Creativity: Where entrepreneurship begins 39 Design thinking: Drawing on the past to create the future 48 Creativity and innovation: From ideas to reality 50 Entrepreneurial cognition: Inside the mind of the entrepreneur 52 3 Opportunities: Their nature, discovery, and creation 61 Opportunities: What they are, and where they come from 64 Opportunities: Discovered, created, or both? 64 Opportunity recognition: Why are some people better at it than others? 67 A personal characteristic related to opportunity recognition: The nature and impact of alertness 68 Cognitive foundations of opportunity recognition: Pattern recognition, structural alignment, and regulatory focus theory 71 How entrepreneurs can become skilled at recognizing opportunities 81 viii • Essentials of entrepreneurship PART II GATHERING ESSENTIAL RESOURCES 4 Feasibility analysis—look before you leap: What entrepreneurs need to know before they begin 91 Is the opportunity worth pursuing? Basic dimensions of feasibility analysis 93 Is a feasibility analysis always necessary—or useful? 99 Industry analysis: Some industries are more favorable for new ventures than others—and how entrepreneurs deal with this problem 101 How entrepreneurs can minimize these problems 105 Other essential information: Being familiar with key government policies and regulations 109 5 Transforming ideas into reality: Careful planning ... and improvising 117 Business plans: Formal guides to creating value 121 What makes a business plan persuasive? 126 Improvisation: Its basic nature and relationship to firm performance 135 6 Assembling key resources I: Obtaining, managing, and using financial assets 147 Financial resources: Where to find them—and how to obtain them 149 Venture capitalists: How do they really decide which ventures to support? 159 Estimating financial needs: How much will it cost to get started, and how will these funds be used? 162 Why obtaining financial resources is often difficult: Overcoming investors’ caution 168 7 Assembling key resources II: Building a strong founding team, developing social networks, and obtaining expert advice 178 Building a strong founding team—and beyond: Developing the new venture’s human capital 179 Beyond the founding team: Attracting outstanding employees 184 Developing high-quality social networks: Why who you know often matters as much as—or even more than—what you know 185 8 Entrepreneurs: Their central role... and what they need to succeed 198 Entrepreneurs are the heart of entrepreneurship but they are definitely not the entire story 201 Full contents • ix Are entrepreneurs different from other people—and if so, why? 202 Skills that contribute to entrepreneurs success—and may be essential for it 205 Social skills: Getting along with others to acquire social capital 210 Personality: The role of personal traits 214 The “Big Five” dimensions 216 Emotion and passion: The feeling” side of entrepreneurship 220 PART III MANAGING, BUILDING, AND LEAVING THE NEW VENTURE 9 Legal aspects of entrepreneurship: Protecting your ideas 233 Can you legally start a new venture? Not if you have signed agreements that limit your right to do so 236 Legal protections for what you have created: Copyrights, trademarks, and patents 238 Other means of protecting the products of your creativity: Trade secrets and complementary assets 251 Franchising: A new venture “in a box”? 254 10 Strategies for attaining growth and ensuring long-term success 263 Why entrepreneurs seek to grow their businesses 263 Preparing for growth 265 Strategies for achieving growth 273 Building for the future: Professionalizing the business 282 11 Endings ... happy or sad: When and how entrepreneurs leave their companies 292 Different ways of saying “farewell” 294 Is taking their company public always the “golden ring” for entrepreneurs? 301 Exit by necessity rather than choice: The effects of business failure 308 PART IV WHAT COMES NEXT? EMERGING TRENDS IN ENTREPRENEURSHIP 12 Emerging trends in entrepreneurship 325 Why it is important for prospective entrepreneurs to keep up with trends 325 Wanting more than income from a career: Entrepreneurship as a calling 326 The rise of womens entrepreneurship 330 x • Essentials of entrepreneurship Shared workspaces 333 The evolution of entrepreneurial ecosystems 335 The untethering of technology 337 Open innovation 340 The gig economy 342 Author index 347 Subject index 350
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spellingShingle	Baron, Robert A. 1943- Hmieleski, Keith Mark Essentials of entrepreneurship changing the world, one idea at a time Entrepreneurship (DE-588)7588126-3 gnd
subject_GND	(DE-588)7588126-3
title	Essentials of entrepreneurship changing the world, one idea at a time
title_auth	Essentials of entrepreneurship changing the world, one idea at a time
title_exact_search	Essentials of entrepreneurship changing the world, one idea at a time
title_full	Essentials of entrepreneurship changing the world, one idea at a time Robert A. Baron (regents professor, Spears Professor of Entrepreneurship, Holder Family Chair in Entrepreneurship, School of Entrepreneurship, Spears School of Business, Oklahoma State University, USA) ; Keith M. Hmieleski (Robert and Edith Schumacher Faculty Fellow and Professor of Entrepreneurship, Academic Director, Neeley Entrepreneurship Center, Neeley School of Business, Texas Christian University, USA)
title_fullStr	Essentials of entrepreneurship changing the world, one idea at a time Robert A. Baron (regents professor, Spears Professor of Entrepreneurship, Holder Family Chair in Entrepreneurship, School of Entrepreneurship, Spears School of Business, Oklahoma State University, USA) ; Keith M. Hmieleski (Robert and Edith Schumacher Faculty Fellow and Professor of Entrepreneurship, Academic Director, Neeley Entrepreneurship Center, Neeley School of Business, Texas Christian University, USA)
title_full_unstemmed	Essentials of entrepreneurship changing the world, one idea at a time Robert A. Baron (regents professor, Spears Professor of Entrepreneurship, Holder Family Chair in Entrepreneurship, School of Entrepreneurship, Spears School of Business, Oklahoma State University, USA) ; Keith M. Hmieleski (Robert and Edith Schumacher Faculty Fellow and Professor of Entrepreneurship, Academic Director, Neeley Entrepreneurship Center, Neeley School of Business, Texas Christian University, USA)
title_short	Essentials of entrepreneurship
title_sort	essentials of entrepreneurship changing the world one idea at a time
title_sub	changing the world, one idea at a time
topic	Entrepreneurship (DE-588)7588126-3 gnd
topic_facet	Entrepreneurship
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030135896&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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