Islamic marketing and branding: theory and practice
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge
[2018]
|
| Ausgabe: | first published |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030133968&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | xvii, 246 Seiten Illustrationen |
| ISBN: | 9781472440969 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / Özlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030133968 | |
Datensatz im Suchindex
| _version_ | 1819253593674350592 |
|---|---|
| adam_text | Contents
List of contributors ix
Foreword xv
Acknowledgements xvii
Introduction 1
$. F. SYED ALWI AND T. C. MELEWAR
PART I
Branding and corporate marketing 9
1 Corporate brands and marketing strategies 11
JONATHAN A. J. WILSON AND JONATHAN LIU
2 Islamic products and services: the concept of Halal and
certification bodies 36
KAOUTHER KOOLI
3 Islam and the reputational landscape 50
ALJAKBAR JAFARI
PART II
Religion, consumption and culture 67
4 Religion and Halal consumption 69
ISMAH OSMAN, FARIDAH HASSAN, BALKIS HARIS AND .ERNE SUZILA KA.SSIM
5 Exploring the incongruent: Islamic banking and non-Muslim
consumers 102
NORBANI CHE-HA, WAN MARHAINI WAN AHMAD, MOHD ED1LABD SUKOR
AND SAAD MOHD SAID
viii Contents
6 Brand values and the Islamic market 118
ALI AL-MAKRAMI AND DOROTHY YEN
7 Islamic tourism products: innovation in the tourism industry 148
RUSNAH MUHAMAD
PART III
Strategic global orientation 175
8 Global marketing and Islamic countries 177
CEDOMIR NESTOROVIC
9 Brands and communication strategy 191
SARAH TURNBULL
10 Marketing strategy in the emerging Muslim-majority markets 205
ÔZLEM SANDIKCI
11 Supply chain management within the Middle East business
environment 221
NESRINE ELTAWY AND DAVID GALLEAR
Conclusion: Islamic marketing: moving forward and challenges 235
MAZIA YASSIM
Index
241
|
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| id | DE-604.BV044738062 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:10:21Z |
| institution | BVB |
| isbn | 9781472440969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030133968 |
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| physical | xvii, 246 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Islamic marketing and branding theory and practice Islam (DE-588)4027743-4 gnd Halal (DE-588)4802709-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4027743-4 (DE-588)4802709-1 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Islamic marketing and branding theory and practice |
| title_auth | Islamic marketing and branding theory and practice |
| title_exact_search | Islamic marketing and branding theory and practice |
| title_full | Islamic marketing and branding theory and practice edited by T. C. Melewar and S. F. Syed Alwi |
| title_fullStr | Islamic marketing and branding theory and practice edited by T. C. Melewar and S. F. Syed Alwi |
| title_full_unstemmed | Islamic marketing and branding theory and practice edited by T. C. Melewar and S. F. Syed Alwi |
| title_short | Islamic marketing and branding |
| title_sort | islamic marketing and branding theory and practice |
| title_sub | theory and practice |
| topic | Islam (DE-588)4027743-4 gnd Halal (DE-588)4802709-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Islam Halal Marketing Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030133968&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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