Verfügbarkeit: Back to the Future: Using Marketing Basics to Provide Customer Value

Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Krey, Nina (HerausgeberIn), Rossi, Patricia (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer International Publishing 2018
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagwörter:	Business Internet marketing Customer relations / Management Big data Business and Management Customer Relationship Management Online Marketing/Social Media Big Data/Analytics Kundenmanagement Marketing Konferenzschrift > 2017 > Coronado Island, CA
Links:	https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3 https://doi.org/10.1007/978-3-319-66023-3
Umfang:	1 Online-Ressource (XL, 816 Seiten) 25 Illustrationen, 13 Illustrationen (farbig)
ISBN:	9783319660233
DOI:	10.1007/978-3-319-66023-3

Internformat

MARC


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genre	(DE-588)1071861417 Konferenzschrift 2017 Coronado Island, CA gnd-content
genre_facet	Konferenzschrift 2017 Coronado Island, CA
id	DE-604.BV044702728
illustrated	Illustrated
indexdate	2024-12-20T18:09:25Z
institution	BVB
isbn	9783319660233
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030099403
oclc_num	1018469731
open_access_boolean
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physical	1 Online-Ressource (XL, 816 Seiten) 25 Illustrationen, 13 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2018
publishDate	2018
publishDateSearch	2018
publishDateSort	2018
publisher	Springer International Publishing
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference Business Internet marketing Customer relations / Management Big data Business and Management Customer Relationship Management Online Marketing/Social Media Big Data/Analytics Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4037589-4 (DE-588)1071861417
title	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
title_auth	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
title_exact_search	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
title_full	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference edited by Nina Krey, Patricia Rossi
title_fullStr	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference edited by Nina Krey, Patricia Rossi
title_full_unstemmed	Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference edited by Nina Krey, Patricia Rossi
title_short	Back to the Future: Using Marketing Basics to Provide Customer Value
title_sort	back to the future using marketing basics to provide customer value proceedings of the 2017 academy of marketing science ams annual conference
title_sub	Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
topic	Business Internet marketing Customer relations / Management Big data Business and Management Customer Relationship Management Online Marketing/Social Media Big Data/Analytics Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Business Internet marketing Customer relations / Management Big data Business and Management Customer Relationship Management Online Marketing/Social Media Big Data/Analytics Kundenmanagement Marketing Konferenzschrift 2017 Coronado Island, CA
url	https://doi.org/10.1007/978-3-319-66023-3
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