Verfügbarkeit: Marketing transformation: marketing practice in an ever changing world

Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

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Bibliographische Detailangaben
Körperschaft:	World Marketing Congress Christchurch, Neuseeland (VerfasserIn)
Weitere beteiligte Personen:	Rossi, Patricia (HerausgeberIn), Krey, Nina (HerausgeberIn)
Format:	Elektronisch Tagungsbericht E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer [2018]
Schriftenreihe:	Developments in marketing science: proceedings of the Academy of Marketing Science
Schlagwörter:	Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing Konferenzschrift > 2017
Links:	https://doi.org/10.1007/978-3-319-68750-6 https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=5150713 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6 https://doi.org/10.1007/978-3-319-68750-6
Beschreibung:	Aus der Danksagung: "This book contains the full proceedings of the 2017 Academy of Marketing Science World Marketing Congress held in Christchurch, New Zealand. Gratitude and appreciation go to the University of Canterbury for cohosting the 20th World Marketing Congress."
Umfang:	1 Online-Ressource (XXXI, 322 Seiten) 12 Illustrationen, 10 Illustrationen (farbig)
ISBN:	9783319687506
DOI:	10.1007/978-3-319-68750-6

Internformat

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genre	(DE-588)1071861417 Konferenzschrift 2017 gnd-content
genre_facet	Konferenzschrift 2017
id	DE-604.BV044661530
illustrated	Illustrated
indexdate	2024-12-20T18:08:21Z
institution	BVB
institution_GND	(DE-588)1249247195 (DE-588)5105114-X
isbn	9783319687506
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-030059032
oclc_num	1013883862
open_access_boolean
owner	DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521
owner_facet	DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521
physical	1 Online-Ressource (XXXI, 322 Seiten) 12 Illustrationen, 10 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2018 ZDB-30-PQE EUV_EK_EBC
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publishDateSearch	2018
publishDateSort	2018
publisher	Springer
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series2	Developments in marketing science: proceedings of the Academy of Marketing Science
spellingShingle	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417
title	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
title_auth	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
title_exact_search	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
title_full	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors
title_fullStr	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors
title_full_unstemmed	Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors
title_short	Marketing transformation: marketing practice in an ever changing world
title_sort	marketing transformation marketing practice in an ever changing world proceedings of the 2017 academy of marketing science ams world marketing congress wmc
title_sub	proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
topic	Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing (DE-588)4037589-4 gnd
topic_facet	Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing Konferenzschrift 2017
url	https://doi.org/10.1007/978-3-319-68750-6
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