The disappearing product: marketing and markets in the creative industries
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and m...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2017]
|
| Zusammenfassung: | Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy. / Verlag "The Disappearing Product" combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Biltons analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: a defined approach to marketing geared towards the cultural and creative industries, distinguished from ‘business as usual and ‘arts marketing case studies and questions for discussion that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models. / Verlag |
| Umfang: | xv, 254 Seiten Diagramme |
| ISBN: | 9781785360749 9781785360725 |
Internformat
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| 520 | |a Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy. / Verlag | ||
| 520 | |a "The Disappearing Product" combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Biltons analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: a defined approach to marketing geared towards the cultural and creative industries, distinguished from ‘business as usual and ‘arts marketing case studies and questions for discussion that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models. / Verlag | ||
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Datensatz im Suchindex
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| author | Bilton, Chris |
| author_GND | (DE-588)1054727988 |
| author_facet | Bilton, Chris |
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| building | Verbundindex |
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| id | DE-604.BV044542636 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:05:37Z |
| institution | BVB |
| isbn | 9781785360749 9781785360725 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029941689 |
| oclc_num | 1005920268 |
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| physical | xv, 254 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Bilton, Chris Verfasser (DE-588)1054727988 aut The disappearing product marketing and markets in the creative industries Chris Bilton Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2017] © 2017 xv, 254 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy. / Verlag "The Disappearing Product" combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have been displaced by a new generation of intermediaries including Amazon, Apple, Facebook and Google. These new intermediaries are marginalising cultural producers, devaluing products and monopolising consumer attention. Biltons analysis focuses on how the creative industries must respond to these structural changes with new, innovative marketing methods for cultural products. Key features include: a defined approach to marketing geared towards the cultural and creative industries, distinguished from ‘business as usual and ‘arts marketing case studies and questions for discussion that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples of recent innovative marketing by artists and cultural entrepreneurs. An essential guide for students of creative industries, marketing and management, this book allows readers to develop their own tailored approach to marketing. Cultural entrepreneurs, marketers and managers will benefit from the in-depth insight into new patterns of consumption, transformed markets and emerging business models. / Verlag Erscheint auch als Online-Ausgabe 978-1-78536-073-2 |
| spellingShingle | Bilton, Chris The disappearing product marketing and markets in the creative industries |
| title | The disappearing product marketing and markets in the creative industries |
| title_auth | The disappearing product marketing and markets in the creative industries |
| title_exact_search | The disappearing product marketing and markets in the creative industries |
| title_full | The disappearing product marketing and markets in the creative industries Chris Bilton |
| title_fullStr | The disappearing product marketing and markets in the creative industries Chris Bilton |
| title_full_unstemmed | The disappearing product marketing and markets in the creative industries Chris Bilton |
| title_short | The disappearing product |
| title_sort | the disappearing product marketing and markets in the creative industries |
| title_sub | marketing and markets in the creative industries |
| work_keys_str_mv | AT biltonchris thedisappearingproductmarketingandmarketsinthecreativeindustries |