Multi-channel marketing, branding and retail design: new challenges and opportunities
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald
2016
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | http://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=4717112 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1407255 |
| Umfang: | 1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781786354556 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044539404 | ||
| 003 | DE-604 | ||
| 005 | 20190521 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 171016s2016 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9781786354556 |9 978-1-78635-455-6 | ||
| 035 | |a (OCoLC)1011410282 | ||
| 035 | |a (DE-599)BVBBV044539404 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-91 | ||
| 084 | |a QQ 440 |0 (DE-625)141974: |2 rvk | ||
| 245 | 1 | 0 | |a Multi-channel marketing, branding and retail design |b new challenges and opportunities |c edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley |b Emerald |c 2016 | |
| 300 | |a 1 Online-Ressource (xiii, 259 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 0 | 1 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 3 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a McIntyre, Charles |0 (DE-588)140047832 |4 edt | |
| 700 | 1 | |a Melewar, T. C. |d ca. 20. Jh. |0 (DE-588)135575109 |4 edt | |
| 700 | 1 | |a Dennis, Charles |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-78635-456-3 |
| 912 | |a ZDB-30-PQE | ||
| 912 | |a ZDB-4-NLEBK | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029938508 | |
| 966 | e | |u http://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=4717112 |l DE-1050 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1407255 |l DE-91 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2409723 |
|---|---|
| _version_ | 1821935954520178689 |
| any_adam_object | |
| author2 | McIntyre, Charles Melewar, T. C. ca. 20. Jh Dennis, Charles |
| author2_role | edt edt edt |
| author2_variant | c m cm t c m tc tcm c d cd |
| author_GND | (DE-588)140047832 (DE-588)135575109 |
| author_facet | McIntyre, Charles Melewar, T. C. ca. 20. Jh Dennis, Charles |
| building | Verbundindex |
| bvnumber | BV044539404 |
| classification_rvk | QQ 440 |
| collection | ZDB-30-PQE ZDB-4-NLEBK |
| ctrlnum | (OCoLC)1011410282 (DE-599)BVBBV044539404 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02179nam a2200481 c 4500</leader><controlfield tag="001">BV044539404</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190521 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">171016s2016 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781786354556</subfield><subfield code="9">978-1-78635-455-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1011410282</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044539404</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 440</subfield><subfield code="0">(DE-625)141974:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Multi-channel marketing, branding and retail design</subfield><subfield code="b">new challenges and opportunities</subfield><subfield code="c">edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley</subfield><subfield code="b">Emerald</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiii, 259 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mehrgleisiger Vertrieb</subfield><subfield code="0">(DE-588)4725388-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McIntyre, Charles</subfield><subfield code="0">(DE-588)140047832</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Melewar, T. C.</subfield><subfield code="d">ca. 20. Jh.</subfield><subfield code="0">(DE-588)135575109</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dennis, Charles</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-78635-456-3</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029938508</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=4717112</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1407255</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044539404 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:05:32Z |
| institution | BVB |
| isbn | 9781786354556 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029938508 |
| oclc_num | 1011410282 |
| open_access_boolean | |
| owner | DE-1050 DE-91 DE-BY-TUM |
| owner_facet | DE-1050 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xiii, 259 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-4-NLEBK ZDB-30-PQE FHD01_PQE_Kauf ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Emerald |
| record_format | marc |
| spellingShingle | Multi-channel marketing, branding and retail design new challenges and opportunities Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4144679-3 (DE-588)4127747-8 (DE-588)4725388-5 (DE-588)4143413-4 |
| title | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_auth | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_exact_search | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_full | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_fullStr | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_full_unstemmed | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_short | Multi-channel marketing, branding and retail design |
| title_sort | multi channel marketing branding and retail design new challenges and opportunities |
| title_sub | new challenges and opportunities |
| topic | Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
| topic_facet | Marketing Markenpolitik Einzelhandel Mehrgleisiger Vertrieb Aufsatzsammlung |
| work_keys_str_mv | AT mcintyrecharles multichannelmarketingbrandingandretaildesignnewchallengesandopportunities AT melewartc multichannelmarketingbrandingandretaildesignnewchallengesandopportunities AT dennischarles multichannelmarketingbrandingandretaildesignnewchallengesandopportunities |