Verfügbarkeit: Connected marketing | Technische Universität München

Connected marketing: the viral, buzz and word of mouth revolution

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Kirby, Justin (HerausgeberIn), Marsden, Paul (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Amsterdam [und 11 weitere Städte] Elsevier [2007]
Ausgabe:	Reprinted
Schlagwörter:	Marketing Viral marketing Word-of-mouth advertising Mund-zu-Mund-Werbung Viral Marketing Buzz-Marketing Aufsatzsammlung
Umfang:	xxxv, 282 Seiten Illustrationen
ISBN:	9781138152694 9780750666343

Internformat

MARC


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Datensatz im Suchindex

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dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Reprinted
format	Book
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id	DE-604.BV044538828
illustrated	Illustrated
indexdate	2024-12-20T18:05:31Z
institution	BVB
isbn	9781138152694 9780750666343
language	English
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physical	xxxv, 282 Seiten Illustrationen
publishDate	2007
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spelling	Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen] Reprinted Amsterdam [und 11 weitere Städte] Elsevier [2007] xxxv, 282 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Buzz-Marketing (DE-588)1069965308 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Buzz-Marketing (DE-588)1069965308 s Mund-zu-Mund-Werbung (DE-588)4509885-2 s DE-604 Marketing (DE-588)4037589-4 s Viral Marketing (DE-588)7564917-2 s 1\p DE-604 Kirby, Justin edt Marsden, Paul edt Rosen, Emanuel win 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Connected marketing the viral, buzz and word of mouth revolution Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Viral Marketing (DE-588)7564917-2 gnd Buzz-Marketing (DE-588)1069965308 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4509885-2 (DE-588)7564917-2 (DE-588)1069965308 (DE-588)4143413-4
title	Connected marketing the viral, buzz and word of mouth revolution
title_auth	Connected marketing the viral, buzz and word of mouth revolution
title_exact_search	Connected marketing the viral, buzz and word of mouth revolution
title_full	Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen]
title_fullStr	Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen]
title_full_unstemmed	Connected marketing the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen]
title_short	Connected marketing
title_sort	connected marketing the viral buzz and word of mouth revolution
title_sub	the viral, buzz and word of mouth revolution
topic	Marketing Viral marketing Word-of-mouth advertising Marketing (DE-588)4037589-4 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Viral Marketing (DE-588)7564917-2 gnd Buzz-Marketing (DE-588)1069965308 gnd
topic_facet	Marketing Viral marketing Word-of-mouth advertising Mund-zu-Mund-Werbung Viral Marketing Buzz-Marketing Aufsatzsammlung
work_keys_str_mv	AT kirbyjustin connectedmarketingtheviralbuzzandwordofmouthrevolution AT marsdenpaul connectedmarketingtheviralbuzzandwordofmouthrevolution AT rosenemanuel connectedmarketingtheviralbuzzandwordofmouthrevolution

Verfügbarkeit

MARC

Datensatz im Suchindex

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