Shopper marketing and the role of in-store marketing:
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
volume 11 |
| Schlagwörter: | |
| Umfang: | xxi, 220 Seiten Illustrationen |
| ISBN: | 9781784410018 |
Internformat
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| 245 | 1 | 0 | |a Shopper marketing and the role of in-store marketing |c edited by Dhruv Grewal (Babson College, Babson Park, MA, USA), Anne L. Roggeveen (Babson College, Babson Park, MA, USA), Jens Nordfält (Stockholm School of Economics, Stockholm, Sweden) |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley |b Emerald |c 2014 | |
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| 653 | 0 | |a Consumers / Decision making | |
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| 653 | 0 | |a Consumers / Decision making | |
| 653 | 0 | |a Marketing | |
| 700 | 1 | |a Grewal, Dhruv |0 (DE-588)170667839 |4 edt | |
| 700 | 1 | |a Roggeveen, Anne L. |4 edt | |
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Datensatz im Suchindex
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| id | DE-604.BV044520676 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:05:01Z |
| institution | BVB |
| isbn | 9781784410018 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029920207 |
| oclc_num | 1011410649 |
| open_access_boolean | |
| owner | DE-188 DE-1049 |
| owner_facet | DE-188 DE-1049 |
| physical | xxi, 220 Seiten Illustrationen |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Emerald |
| record_format | marc |
| series | Review of marketing research |
| series2 | Review of marketing research |
| spelling | Shopper marketing and the role of in-store marketing edited by Dhruv Grewal (Babson College, Babson Park, MA, USA), Anne L. Roggeveen (Babson College, Babson Park, MA, USA), Jens Nordfält (Stockholm School of Economics, Stockholm, Sweden) First edition Bingley Emerald 2014 xxi, 220 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Review of marketing research volume 11 Marketing Consumers / Decision making Advertising, Point-of-sale Grewal, Dhruv (DE-588)170667839 edt Roggeveen, Anne L. edt Nordfält, Jens edt Erscheint auch als Online-Ausgabe 978-1-78441-000-1 Review of marketing research volume 11 (DE-604)BV019682471 11 |
| spellingShingle | Shopper marketing and the role of in-store marketing Review of marketing research |
| title | Shopper marketing and the role of in-store marketing |
| title_auth | Shopper marketing and the role of in-store marketing |
| title_exact_search | Shopper marketing and the role of in-store marketing |
| title_full | Shopper marketing and the role of in-store marketing edited by Dhruv Grewal (Babson College, Babson Park, MA, USA), Anne L. Roggeveen (Babson College, Babson Park, MA, USA), Jens Nordfält (Stockholm School of Economics, Stockholm, Sweden) |
| title_fullStr | Shopper marketing and the role of in-store marketing edited by Dhruv Grewal (Babson College, Babson Park, MA, USA), Anne L. Roggeveen (Babson College, Babson Park, MA, USA), Jens Nordfält (Stockholm School of Economics, Stockholm, Sweden) |
| title_full_unstemmed | Shopper marketing and the role of in-store marketing edited by Dhruv Grewal (Babson College, Babson Park, MA, USA), Anne L. Roggeveen (Babson College, Babson Park, MA, USA), Jens Nordfält (Stockholm School of Economics, Stockholm, Sweden) |
| title_short | Shopper marketing and the role of in-store marketing |
| title_sort | shopper marketing and the role of in store marketing |
| volume_link | (DE-604)BV019682471 |
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