Advertising and consumer culture in China:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge ; Malden
Polity
[2016]
|
| Schriftenreihe: | China today series
|
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/zbw/852655118.pdf |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | x, 297 Seiten |
| ISBN: | 9780745671161 9780745671178 |
Internformat
MARC
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| 020 | |a 9780745671161 |c hardback |9 978-0-7456-7116-1 | ||
| 020 | |a 9780745671178 |c pbk. |9 978-0-7456-7117-8 | ||
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| 100 | 1 | |a Li, Hongmei |d 1974- |e Verfasser |0 (DE-588)1106147650 |4 aut | |
| 245 | 1 | 0 | |a Advertising and consumer culture in China |c Hongmei Li |
| 264 | 1 | |a Cambridge ; Malden |b Polity |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a x, 297 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a China today series | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index | |
| 650 | 4 | |a AdvertisingxSocial aspectszChina | |
| 650 | 0 | 7 | |a Kulturelle Identität |0 (DE-588)4033542-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a China |0 (DE-588)4009937-4 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a China |0 (DE-588)4009937-4 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 3 | |a Kulturelle Identität |0 (DE-588)4033542-2 |D s |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029906822 | |
Datensatz im Suchindex
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| author | Li, Hongmei 1974- |
| author_GND | (DE-588)1106147650 |
| author_facet | Li, Hongmei 1974- |
| author_role | aut |
| author_sort | Li, Hongmei 1974- |
| author_variant | h l hl |
| building | Verbundindex |
| bvnumber | BV044506935 |
| classification_rvk | AP 17200 AP 17380 |
| ctrlnum | (OCoLC)962097222 (DE-599)GBV852655118 |
| discipline | Allgemeines |
| format | Book |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV044506935 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:04:39Z |
| institution | BVB |
| isbn | 9780745671161 9780745671178 |
| language | English |
| lccn | 2015046121 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029906822 |
| oclc_num | 962097222 |
| open_access_boolean | |
| owner | DE-188 DE-11 DE-20 |
| owner_facet | DE-188 DE-11 DE-20 |
| physical | x, 297 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Polity |
| record_format | marc |
| series2 | China today series |
| spelling | Li, Hongmei 1974- Verfasser (DE-588)1106147650 aut Advertising and consumer culture in China Hongmei Li Cambridge ; Malden Polity [2016] © 2016 x, 297 Seiten txt rdacontent n rdamedia nc rdacarrier China today series Includes bibliographical references and index Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index AdvertisingxSocial aspectszChina Kulturelle Identität (DE-588)4033542-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Kulturelle Identität (DE-588)4033542-2 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-5095-1114-3 Erscheint auch als Online-Ausgabe, MOBI 978-1-5095-1113-6 DE-601 application/pdf http://www.gbv.de/dms/zbw/852655118.pdf Inhaltsverzeichnis |
| spellingShingle | Li, Hongmei 1974- Advertising and consumer culture in China AdvertisingxSocial aspectszChina Kulturelle Identität (DE-588)4033542-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4033542-2 (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4009937-4 |
| title | Advertising and consumer culture in China |
| title_auth | Advertising and consumer culture in China |
| title_exact_search | Advertising and consumer culture in China |
| title_full | Advertising and consumer culture in China Hongmei Li |
| title_fullStr | Advertising and consumer culture in China Hongmei Li |
| title_full_unstemmed | Advertising and consumer culture in China Hongmei Li |
| title_short | Advertising and consumer culture in China |
| title_sort | advertising and consumer culture in china |
| topic | AdvertisingxSocial aspectszChina Kulturelle Identität (DE-588)4033542-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | AdvertisingxSocial aspectszChina Kulturelle Identität Verbraucherverhalten Werbung China |
| url | http://www.gbv.de/dms/zbw/852655118.pdf |
| work_keys_str_mv | AT lihongmei advertisingandconsumercultureinchina |