Principles of marketing:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | 17 e, global edition |
| Schlagwörter: | |
| Umfang: | 734 Seiten Illustrationen |
| ISBN: | 1292220171 9781292220178 |
Internformat
MARC
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| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
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| 700 | 1 | |a Armstrong, Gary |d 1943- |0 (DE-588)170906825 |4 aut | |
| 700 | 1 | |a Opresnik, Marc Oliver |d 1969- |0 (DE-588)121167410 |4 aut | |
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044461444 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:03:45Z |
| institution | BVB |
| isbn | 1292220171 9781292220178 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029862108 |
| oclc_num | 1004709910 |
| open_access_boolean | |
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| physical | 734 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Opresnik, Marc Oliver 1969- Principles of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_fullStr | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_full_unstemmed | Principles of marketing Philip Kotler (Northwestern University), Gary Armstrong (University of North Carolina) with Marc Oliver Opresnik (St. Gallen Management Institute) |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT opresnikmarcoliver principlesofmarketing |
Paper/Kapitel scannen lassen
Teilbibliothek Stammgelände, Lehrbuchsammlung
| Signatur: |
0003 WIR 800f 2013 L 467(17)
Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |
| Exemplar 2 | Ausleihbar Am Standort |
| Exemplar 3 | Ausleihbar Am Standort |
| Exemplar 4 | Ausleihbar Am Standort |
| Exemplar 5 | Ausleihbar Vermisst |
Teilbibliothek Stammgelände
| Signatur: |
0004 WIR 800f 2010 B 3345(17)
Lageplan |
|---|---|
| Exemplar 1 | Nicht ausleihbar Am Standort |
Teilbibliothek Straubing, Lehrbuchsammlung
| Signatur: |
1303 WIR 800f 2019 L 225(17)
Lageplan |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |
| Exemplar 2 | Ausleihbar Am Standort |
| Exemplar 3 | Ausleihbar Am Standort |
| Exemplar 4 | Ausleihbar Am Standort |
| Exemplar 5 | Ausleihbar Am Standort |
| Exemplar 6 | Ausleihbar Am Standort |
Teilbibliothek Straubing
| Signatur: |
1304 WIR 800f 2012 B 223(17)
Lageplan |
|---|---|
| Exemplar 1 | Nicht ausleihbar Am Standort |