Verfügbarkeit: Blue ocean shift | Technische Universität München

Blue ocean shift: beyond competing ; proven steps to inspire confidence and seize new growth

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Kim, W. Chan (VerfasserIn), Mauborgne, Renée (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, Boston Hachette Books 2017
Ausgabe:	First edition: September 2017
Schlagwörter:	Kooperation Unternehmen Unternehmenswachstum Marktergebnis Markterschließung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	xi, 322 Seiten
ISBN:	9780316314046

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV044458666
003	DE-604
005	20180327
007	t\|
008	170823s2017 xx \|\|\|\| 00\|\|\| eng d
020			\|a 9780316314046 \|c hbk. \|9 978-0-316-31404-6
035			\|a (OCoLC)1011121107
035			\|a (DE-599)BVBBV044458666
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-1047 \|a DE-863 \|a DE-473 \|a DE-188 \|a DE-522
084			\|a QP 612 \|0 (DE-625)141909: \|2 rvk
100	1		\|a Kim, W. Chan \|e Verfasser \|0 (DE-588)130363278 \|4 aut
245	1	0	\|a Blue ocean shift \|b beyond competing ; proven steps to inspire confidence and seize new growth \|c W. Chan Kim, Renée Mauborgne
250			\|a First edition: September 2017
264		1	\|a New York, Boston \|b Hachette Books \|c 2017
300			\|a xi, 322 Seiten
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Kooperation \|0 (DE-588)4032386-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmen \|0 (DE-588)4061963-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmenswachstum \|0 (DE-588)4078620-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktergebnis \|0 (DE-588)4351708-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markterschließung \|0 (DE-588)4114519-7 \|2 gnd \|9 rswk-swf
689	0	0	\|a Unternehmen \|0 (DE-588)4061963-1 \|D s
689	0	1	\|a Kooperation \|0 (DE-588)4032386-9 \|D s
689	0	2	\|a Marktergebnis \|0 (DE-588)4351708-0 \|D s
689	0	3	\|a Markterschließung \|0 (DE-588)4114519-7 \|D s
689	0		\|8 1\p \|5 DE-604
689	1	0	\|a Unternehmenswachstum \|0 (DE-588)4078620-1 \|D s
689	1		\|8 2\p \|5 DE-604
700	1		\|a Mauborgne, Renée \|e Verfasser \|0 (DE-588)130363286 \|4 aut
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-0-316-31405-3
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, large print \|z 978-0-316-39679-0
856	4	2	\|m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029859415

Datensatz im Suchindex

_version_	1819337737926344704
adam_text	Contents Preface ix PART ONE Blue Ocean Shift 1. Reach Beyond the Best 3 2. The Fundamentals of Market-Creating Strategy 29 3. The Mind of a Blue Ocean Strategist 47 4. Humanness, Confidence, and Creative Competence 64 PART TWO The Five Steps to Making a Blue Ocean Shift Step One: Get Started 5. Choosing the Right Place to Start 85 6. Constructing the Right Blue Ocean Team 104 Step Two: Understand Where You Are Now 7. Getting Clear About the Current State of Play 119 Vili CONTENTS Step Three: Imagine Where You Could Be 8. Uncovering the Hidden Pain Points That Limit the Size of Your Industry 145 9. Discovering an Ocean of Noncustomers 166 Step Four: Find How You Get There 10. Reconstructing Market Boundaries—Systematically 189 11. Developing Alternative Blue Ocean Opportunities 219 Step Five: Make Your Move 12. Selecting Your Blue Ocean Move and Conducting Rapid Market Tests 239 13. Finalizing and Launching Your Blue Ocean Move 259 Epilogue: A National Blue Ocean Shift in Action 277 Notes 293 Acknowledgments 299 Bibliography 305 Index 309 About the Authors 321
any_adam_object	1
author	Kim, W. Chan Mauborgne, Renée
author_GND	(DE-588)130363278 (DE-588)130363286
author_facet	Kim, W. Chan Mauborgne, Renée
author_role	aut aut
author_sort	Kim, W. Chan
author_variant	w c k wc wck r m rm
building	Verbundindex
bvnumber	BV044458666
classification_rvk	QP 612
ctrlnum	(OCoLC)1011121107 (DE-599)BVBBV044458666
discipline	Wirtschaftswissenschaften
edition	First edition: September 2017
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02254nam a2200493 c 4500</leader><controlfield tag="001">BV044458666</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180327 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">170823s2017 xx \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780316314046</subfield><subfield code="c">hbk.</subfield><subfield code="9">978-0-316-31404-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1011121107</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044458666</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1047</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-522</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kim, W. Chan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130363278</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Blue ocean shift</subfield><subfield code="b">beyond competing ; proven steps to inspire confidence and seize new growth</subfield><subfield code="c">W. Chan Kim, Renée Mauborgne</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition: September 2017</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, Boston</subfield><subfield code="b">Hachette Books</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 322 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kooperation</subfield><subfield code="0">(DE-588)4032386-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmenswachstum</subfield><subfield code="0">(DE-588)4078620-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktergebnis</subfield><subfield code="0">(DE-588)4351708-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kooperation</subfield><subfield code="0">(DE-588)4032386-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marktergebnis</subfield><subfield code="0">(DE-588)4351708-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Markterschließung</subfield><subfield code="0">(DE-588)4114519-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmenswachstum</subfield><subfield code="0">(DE-588)4078620-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mauborgne, Renée</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130363286</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-316-31405-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, large print</subfield><subfield code="z">978-0-316-39679-0</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bamberg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029859415</subfield></datafield></record></collection>
id	DE-604.BV044458666
illustrated	Not Illustrated
indexdate	2024-12-20T18:03:40Z
institution	BVB
isbn	9780316314046
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029859415
oclc_num	1011121107
open_access_boolean
owner	DE-1047 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-188 DE-522
owner_facet	DE-1047 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-188 DE-522
physical	xi, 322 Seiten
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Hachette Books
record_format	marc
spellingShingle	Kim, W. Chan Mauborgne, Renée Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
subject_GND	(DE-588)4032386-9 (DE-588)4061963-1 (DE-588)4078620-1 (DE-588)4351708-0 (DE-588)4114519-7
title	Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth
title_auth	Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth
title_exact_search	Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth
title_full	Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne
title_fullStr	Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne
title_full_unstemmed	Blue ocean shift beyond competing ; proven steps to inspire confidence and seize new growth W. Chan Kim, Renée Mauborgne
title_short	Blue ocean shift
title_sort	blue ocean shift beyond competing proven steps to inspire confidence and seize new growth
title_sub	beyond competing ; proven steps to inspire confidence and seize new growth
topic	Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
topic_facet	Kooperation Unternehmen Unternehmenswachstum Marktergebnis Markterschließung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029859415&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kimwchan blueoceanshiftbeyondcompetingprovenstepstoinspireconfidenceandseizenewgrowth AT mauborgnerenee blueoceanshiftbeyondcompetingprovenstepstoinspireconfidenceandseizenewgrowth

Verfügbarkeit

‌

Inhaltsverzeichnis