The service-dominant logic of marketing: dialog, debate, and directions
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2015
|
| Schlagwörter: | |
| Umfang: | xviii, 449 Seiten Diagramme |
| ISBN: | 9780765614919 9780765614902 |
Internformat
MARC
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| 245 | 1 | 0 | |a The service-dominant logic of marketing |b dialog, debate, and directions |c Robert F. Lusch and Stephen L. Vargo, editors |
| 264 | 1 | |a London ; New York |b Routledge |c 2015 | |
| 300 | |a xviii, 449 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Klantgerichtheid |2 gtt | |
| 650 | 4 | |a Marketing - Philosophie | |
| 650 | 4 | |a Marketing relationnel | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Service à la clientèle | |
| 650 | 4 | |a Philosophie | |
| 650 | 4 | |a Marketing |x Philosophy | |
| 650 | 4 | |a Customer services | |
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Datensatz im Suchindex
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| author2 | Lusch, Robert F. 1949-2017 |
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| callnumber-subject | HF - Commerce |
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| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780765614919 9780765614902 |
| language | English |
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| spelling | The service-dominant logic of marketing dialog, debate, and directions Robert F. Lusch and Stephen L. Vargo, editors London ; New York Routledge 2015 xviii, 449 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Klantgerichtheid gtt Marketing - Philosophie Marketing relationnel Marketing gtt Service à la clientèle Philosophie Marketing Philosophy Customer services Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s Kundenorientierung (DE-588)4316837-1 s Kundenmanagement (DE-588)4236865-0 s Dienstleistung (DE-588)4012178-1 s DE-188 Lusch, Robert F. 1949-2017 (DE-588)170313778 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The service-dominant logic of marketing dialog, debate, and directions Klantgerichtheid gtt Marketing - Philosophie Marketing relationnel Marketing gtt Service à la clientèle Philosophie Marketing Philosophy Customer services Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingtheorie (DE-588)4168911-2 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4316837-1 (DE-588)4168911-2 (DE-588)4012178-1 (DE-588)4143413-4 |
| title | The service-dominant logic of marketing dialog, debate, and directions |
| title_auth | The service-dominant logic of marketing dialog, debate, and directions |
| title_exact_search | The service-dominant logic of marketing dialog, debate, and directions |
| title_full | The service-dominant logic of marketing dialog, debate, and directions Robert F. Lusch and Stephen L. Vargo, editors |
| title_fullStr | The service-dominant logic of marketing dialog, debate, and directions Robert F. Lusch and Stephen L. Vargo, editors |
| title_full_unstemmed | The service-dominant logic of marketing dialog, debate, and directions Robert F. Lusch and Stephen L. Vargo, editors |
| title_short | The service-dominant logic of marketing |
| title_sort | the service dominant logic of marketing dialog debate and directions |
| title_sub | dialog, debate, and directions |
| topic | Klantgerichtheid gtt Marketing - Philosophie Marketing relationnel Marketing gtt Service à la clientèle Philosophie Marketing Philosophy Customer services Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingtheorie (DE-588)4168911-2 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Klantgerichtheid Marketing - Philosophie Marketing relationnel Marketing Service à la clientèle Philosophie Marketing Philosophy Customer services Relationship marketing Kundenmanagement Kundenorientierung Marketingtheorie Dienstleistung Aufsatzsammlung |
| work_keys_str_mv | AT luschrobertf theservicedominantlogicofmarketingdialogdebateanddirections |