Verfügbarkeit: Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Martínez-López, Francisco J. (HerausgeberIn), Gázquez-Abad, Juan Carlos (HerausgeberIn), Ailawadi, Kusum L. (HerausgeberIn), Yagüe Guillén, María Jésus 1958- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2017
Schriftenreihe:	Springer Proceedings in Business and Economics
Schlagwörter:	Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik Handelsmarke Konferenzschrift > 2017
Links:	https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0 https://doi.org/10.1007/978-3-319-59701-0
Umfang:	1 Online-Ressource (XI, 210 Seiten) 15 Illustrationen, 6 Illustrationen (farbig)
ISBN:	9783319597010
ISSN:	2198-7246
DOI:	10.1007/978-3-319-59701-0

Internformat

MARC


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genre	(DE-588)1071861417 Konferenzschrift 2017 gnd-content
genre_facet	Konferenzschrift 2017
id	DE-604.BV044397194
illustrated	Illustrated
indexdate	2025-02-03T09:01:03Z
institution	BVB
isbn	9783319597010
issn	2198-7246
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029799327
oclc_num	993022536
open_access_boolean
owner	DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
owner_facet	DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83
physical	1 Online-Ressource (XI, 210 Seiten) 15 Illustrationen, 6 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2017
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	Springer
record_format	marc
series2	Springer Proceedings in Business and Economics
spellingShingle	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4023246-3 (DE-588)1071861417
title	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017
title_auth	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017
title_exact_search	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017
title_full	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
title_fullStr	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
title_full_unstemmed	Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
title_short	Advances in National Brand and Private Label Marketing
title_sort	advances in national brand and private label marketing fourth international conference 2017
title_sub	Fourth International Conference, 2017
topic	Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd
topic_facet	Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik Handelsmarke Konferenzschrift 2017
url	https://doi.org/10.1007/978-3-319-59701-0
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