Programmatic advertising: the successful transformation to automated, data-driven marketing in real-time
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Springer
[2016]
|
| Schriftenreihe: | Management for Professionals
|
| Schlagwörter: | |
| Umfang: | X, 279 Seiten Illustrationen, Diagramme |
| ISBN: | 9783319250212 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044395324 | ||
| 003 | DE-604 | ||
| 005 | 20170808 | ||
| 007 | t| | ||
| 008 | 170704s2016 xx a||| |||| 00||| eng d | ||
| 020 | |a 9783319250212 |c Print |9 978-3-319-25021-2 | ||
| 035 | |a (OCoLC)993232195 | ||
| 035 | |a (DE-599)BVBBV044395324 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 130 | 0 | |a Realtime advertising (Aufsatzsammlung) | |
| 245 | 1 | 0 | |a Programmatic advertising |b the successful transformation to automated, data-driven marketing in real-time |c Oliver Busch, editor |
| 264 | 1 | |a Cham |b Springer |c [2016] | |
| 300 | |a X, 279 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Management for Professionals | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Business / Data processing | |
| 650 | 4 | |a Data mining | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Data Mining and Knowledge Discovery | |
| 650 | 4 | |a IT in Business | |
| 650 | 4 | |a Media Management | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Werbewirtschaft |0 (DE-588)4189650-6 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Busch, Oliver |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-319-25023-6 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029797480 | |
Datensatz im Suchindex
| _version_ | 1818983362896855040 |
|---|---|
| any_adam_object | |
| author2 | Busch, Oliver |
| author2_role | edt |
| author2_variant | o b ob |
| author_facet | Busch, Oliver |
| building | Verbundindex |
| bvnumber | BV044395324 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)993232195 (DE-599)BVBBV044395324 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T18:01:55Z |
| institution | BVB |
| isbn | 9783319250212 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029797480 |
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| physical | X, 279 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
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| series2 | Management for Professionals |
| spelling | Realtime advertising (Aufsatzsammlung) Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor Cham Springer [2016] X, 279 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for Professionals Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd rswk-swf Echtzeitverarbeitung (DE-588)4151002-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Echtzeitverarbeitung (DE-588)4151002-1 s Werbewirkung (DE-588)4189647-6 s Werbewirtschaft (DE-588)4189650-6 s DE-604 Busch, Oliver edt Erscheint auch als Online-Ausgabe 978-3-319-25023-6 |
| spellingShingle | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4189650-6 (DE-588)4151002-1 (DE-588)7706419-7 (DE-588)7636951-1 (DE-588)4189647-6 (DE-588)4143413-4 |
| title | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time |
| title_alt | Realtime advertising (Aufsatzsammlung) |
| title_auth | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time |
| title_exact_search | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time |
| title_full | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor |
| title_fullStr | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor |
| title_full_unstemmed | Programmatic advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch, editor |
| title_short | Programmatic advertising |
| title_sort | programmatic advertising the successful transformation to automated data driven marketing in real time |
| title_sub | the successful transformation to automated, data-driven marketing in real-time |
| topic | Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft Echtzeitverarbeitung Online-Marketing Online-Werbung Werbewirkung Aufsatzsammlung |
| work_keys_str_mv | UT realtimeadvertisingaufsatzsammlung AT buscholiver programmaticadvertisingthesuccessfultransformationtoautomateddatadrivenmarketinginrealtime |