Marketing strategy: the difference between marketing and markets
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2007
|
| Ausgabe: | 3rd ed |
| Schlagwörter: | |
| Links: | http://www.sciencedirect.com/science/book/9780750656757 http://www.sciencedirect.com/science/book/9780750656757 |
| Beschreibung: | Includes index The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process Includes bibliographical references and index |
| Umfang: | x, 316 pages |
| ISBN: | 9780750656757 0750656751 9780080560717 0080560717 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044385282 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170630s2007 xx o|||| 00||| eng d | ||
| 020 | |a 9780750656757 |9 978-0-7506-5675-7 | ||
| 020 | |a 0750656751 |9 0-7506-5675-1 | ||
| 020 | |a 9780080560717 |9 978-0-08-056071-7 | ||
| 020 | |a 0080560717 |9 0-08-056071-7 | ||
| 020 | |z 9786611189198 |9 9786611189198 | ||
| 020 | |z 661118919X |9 661118919X | ||
| 035 | |a (ZDB-33-ESD)ocn474931044 | ||
| 035 | |a (OCoLC)474931044 | ||
| 035 | |a (DE-599)BVBBV044385282 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 | ||
| 082 | 0 | |a 658.8/02 |2 22 | |
| 100 | 1 | |a Fifield, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b the difference between marketing and markets |c Paul Fifield |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Amsterdam |b Elsevier/Butterworth-Heinemann |c 2007 | |
| 300 | |a x, 316 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780750656757 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-33-ESD | ||
| 912 | |a ZDB-33-EBS | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029787503 | |
| 966 | e | |u http://www.sciencedirect.com/science/book/9780750656757 |l DE-1046 |p ZDB-33-ESD |q FAW_PDA_ESD |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818983343525462016 |
|---|---|
| any_adam_object | |
| author | Fifield, Paul |
| author_facet | Fifield, Paul |
| author_role | aut |
| author_sort | Fifield, Paul |
| author_variant | p f pf |
| building | Verbundindex |
| bvnumber | BV044385282 |
| collection | ZDB-33-ESD ZDB-33-EBS |
| ctrlnum | (ZDB-33-ESD)ocn474931044 (OCoLC)474931044 (DE-599)BVBBV044385282 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03140nam a2200553zc 4500</leader><controlfield tag="001">BV044385282</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170630s2007 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750656757</subfield><subfield code="9">978-0-7506-5675-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750656751</subfield><subfield code="9">0-7506-5675-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780080560717</subfield><subfield code="9">978-0-08-056071-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0080560717</subfield><subfield code="9">0-08-056071-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9786611189198</subfield><subfield code="9">9786611189198</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">661118919X</subfield><subfield code="9">661118919X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-33-ESD)ocn474931044</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)474931044</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044385282</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fifield, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy</subfield><subfield code="b">the difference between marketing and markets</subfield><subfield code="c">Paul Fifield</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">Elsevier/Butterworth-Heinemann</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 316 pages</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Green Business</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780750656757</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-ESD</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-EBS</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029787503</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780750656757</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-33-ESD</subfield><subfield code="q">FAW_PDA_ESD</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV044385282 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:01:36Z |
| institution | BVB |
| isbn | 9780750656757 0750656751 9780080560717 0080560717 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787503 |
| oclc_num | 474931044 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | x, 316 pages |
| psigel | ZDB-33-ESD ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| spelling | Fifield, Paul Verfasser aut Marketing strategy the difference between marketing and markets Paul Fifield 3rd ed Amsterdam Elsevier/Butterworth-Heinemann 2007 x, 316 pages txt rdacontent c rdamedia cr rdacarrier Includes index The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business * Retains a clear focus on the relationships between people as the basis of marketing * Offers analysis of the pivotal role of marketing in the business strategy process Includes bibliographical references and index BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750656757 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fifield, Paul Marketing strategy the difference between marketing and markets BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | Marketing strategy the difference between marketing and markets |
| title_auth | Marketing strategy the difference between marketing and markets |
| title_exact_search | Marketing strategy the difference between marketing and markets |
| title_full | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_fullStr | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_full_unstemmed | Marketing strategy the difference between marketing and markets Paul Fifield |
| title_short | Marketing strategy |
| title_sort | marketing strategy the difference between marketing and markets |
| title_sub | the difference between marketing and markets |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Marketing / Management fast Wirtschaft Marketing Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing Marketing / Management Wirtschaft Marketing Management Marketingstrategie |
| url | http://www.sciencedirect.com/science/book/9780750656757 |
| work_keys_str_mv | AT fifieldpaul marketingstrategythedifferencebetweenmarketingandmarkets |