Managing innovation: new technology, new products, and new services in a global economy
Gespeichert in:
Beteilige Person: | |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Amsterdam
Elsevier/Butterworth-Heinemann
2006
|
Ausgabe: | 2nd ed |
Schlagwörter: | |
Links: | http://www.sciencedirect.com/science/book/9780750678957 http://www.sciencedirect.com/science/book/9780750678957 |
Beschreibung: | Revised edition of: Managing technological innovation. c2000 Includes bibliographical references and indexes Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude's launch of the E-tecʼ outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text. * New and original case studies: Gillette Sensor Razor, HP Inkjet, IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Contains feedback from classroom testing and focuses intently on teaching the subject at the MBA level |
Umfang: | xvii, 503 pages |
ISBN: | 9780080479101 0080479103 9780750678957 075067895X |
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author | Ettlie, John E. |
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discipline | Wirtschaftswissenschaften |
edition | 2nd ed |
format | Electronic eBook |
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spelling | Ettlie, John E. Verfasser aut Managing innovation new technology, new products, and new services in a global economy John E. Ettlie Managing technological innovation 2nd ed Amsterdam Elsevier/Butterworth-Heinemann 2006 xvii, 503 pages txt rdacontent c rdamedia cr rdacarrier Revised edition of: Managing technological innovation. c2000 Includes bibliographical references and indexes Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude's launch of the E-tecʼ outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text. * New and original case studies: Gillette Sensor Razor, HP Inkjet, IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Contains feedback from classroom testing and focuses intently on teaching the subject at the MBA level TECHNOLOGY & ENGINEERING / Automation bisacsh Research, Industrial / Management fast Technological innovations / Management fast Technological innovations Management Research, Industrial Management Innovationsprozess (DE-588)4161820-8 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Forschung und Entwicklung (DE-588)4017897-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Forschung und Entwicklung (DE-588)4017897-3 s Innovationsprozess (DE-588)4161820-8 s 1\p DE-604 Technische Innovation (DE-588)4431027-4 s Produktentwicklung (DE-588)4139402-1 s 2\p DE-604 Management (DE-588)4037278-9 s 3\p DE-604 http://www.sciencedirect.com/science/book/9780750678957 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Ettlie, John E. Managing innovation new technology, new products, and new services in a global economy TECHNOLOGY & ENGINEERING / Automation bisacsh Research, Industrial / Management fast Technological innovations / Management fast Technological innovations Management Research, Industrial Management Innovationsprozess (DE-588)4161820-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Technische Innovation (DE-588)4431027-4 gnd Unternehmen (DE-588)4061963-1 gnd Management (DE-588)4037278-9 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd |
subject_GND | (DE-588)4161820-8 (DE-588)4139402-1 (DE-588)4431027-4 (DE-588)4061963-1 (DE-588)4037278-9 (DE-588)4017897-3 |
title | Managing innovation new technology, new products, and new services in a global economy |
title_alt | Managing technological innovation |
title_auth | Managing innovation new technology, new products, and new services in a global economy |
title_exact_search | Managing innovation new technology, new products, and new services in a global economy |
title_full | Managing innovation new technology, new products, and new services in a global economy John E. Ettlie |
title_fullStr | Managing innovation new technology, new products, and new services in a global economy John E. Ettlie |
title_full_unstemmed | Managing innovation new technology, new products, and new services in a global economy John E. Ettlie |
title_short | Managing innovation |
title_sort | managing innovation new technology new products and new services in a global economy |
title_sub | new technology, new products, and new services in a global economy |
topic | TECHNOLOGY & ENGINEERING / Automation bisacsh Research, Industrial / Management fast Technological innovations / Management fast Technological innovations Management Research, Industrial Management Innovationsprozess (DE-588)4161820-8 gnd Produktentwicklung (DE-588)4139402-1 gnd Technische Innovation (DE-588)4431027-4 gnd Unternehmen (DE-588)4061963-1 gnd Management (DE-588)4037278-9 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd |
topic_facet | TECHNOLOGY & ENGINEERING / Automation Research, Industrial / Management Technological innovations / Management Technological innovations Management Research, Industrial Management Innovationsprozess Produktentwicklung Technische Innovation Unternehmen Management Forschung und Entwicklung |
url | http://www.sciencedirect.com/science/book/9780750678957 |
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