Strong brands strong relationships:
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, Oxon ; New York, NY
Routledge
2015
|
| Schlagwörter: | |
| Beschreibung: | Print version record |
| Umfang: | 1 online resource (xxix, 435 pages) |
| ISBN: | 9781317662358 1317662350 1315767074 9781315767079 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strong brands strong relationships |c edited by Susan Fournier, Michael Breazeale and Jill Avery |
| 264 | 1 | |a Abingdon, Oxon ; New York, NY |b Routledge |c 2015 | |
| 300 | |a 1 online resource (xxix, 435 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Print version record | ||
| 505 | 8 | |a Pt. 1. How contexts shape brand meaning -- pt. 2. Brands, identities, and self-expression -- pt. 3. Humanizing and anthropomorphizing brands -- pt. 4. #BrandsOnline -- pt. 5. Relationship threats and endings -- pt. 6. Building the brand-driven organization -- pt. 7. Systems and metrics for measuring brand relationships -- pt. 8. Contemplating the futures of branding | |
| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Brand name products |a Brand loyalty |a Branding (Marketing) |a Consumer behavior | |
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| 700 | 1 | |a Breazeale, Michael |d 1964- |4 edt | |
| 700 | 1 | |a Avery, Jill |4 edt | |
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Datensatz im Suchindex
| _version_ | 1818983297763508224 |
|---|---|
| any_adam_object | |
| author2 | Fournier, Susan Breazeale, Michael 1964- Avery, Jill |
| author2_role | edt edt edt |
| author2_variant | s f sf m b mb j a ja |
| author_facet | Fournier, Susan Breazeale, Michael 1964- Avery, Jill |
| building | Verbundindex |
| bvnumber | BV044359411 |
| classification_rvk | QP 624 |
| collection | ZDB-4-NLEBK |
| contents | Pt. 1. How contexts shape brand meaning -- pt. 2. Brands, identities, and self-expression -- pt. 3. Humanizing and anthropomorphizing brands -- pt. 4. #BrandsOnline -- pt. 5. Relationship threats and endings -- pt. 6. Building the brand-driven organization -- pt. 7. Systems and metrics for measuring brand relationships -- pt. 8. Contemplating the futures of branding |
| ctrlnum | (ZDB-4-NLEBK)ocn911053526 (OCoLC)911053526 (DE-599)BVBBV044359411 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:00:53Z |
| institution | BVB |
| isbn | 9781317662358 1317662350 1315767074 9781315767079 |
| language | English |
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| spelling | Strong brands strong relationships edited by Susan Fournier, Michael Breazeale and Jill Avery Abingdon, Oxon ; New York, NY Routledge 2015 1 online resource (xxix, 435 pages) txt rdacontent c rdamedia cr rdacarrier Print version record Pt. 1. How contexts shape brand meaning -- pt. 2. Brands, identities, and self-expression -- pt. 3. Humanizing and anthropomorphizing brands -- pt. 4. #BrandsOnline -- pt. 5. Relationship threats and endings -- pt. 6. Building the brand-driven organization -- pt. 7. Systems and metrics for measuring brand relationships -- pt. 8. Contemplating the futures of branding Brand loyalty fast Brand name products fast Branding (Marketing) fast Consumer behavior fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Brand name products Brand loyalty Branding (Marketing) Consumer behavior Markentreue (DE-588)4168905-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Markentreue (DE-588)4168905-7 s Markenartikel (DE-588)4037584-5 s 2\p DE-604 Fournier, Susan edt Breazeale, Michael 1964- edt Avery, Jill edt Erscheint auch als Druck-Ausgabe Fournier, Susan Strong brands strong relationships 9781138786820 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Strong brands strong relationships Pt. 1. How contexts shape brand meaning -- pt. 2. Brands, identities, and self-expression -- pt. 3. Humanizing and anthropomorphizing brands -- pt. 4. #BrandsOnline -- pt. 5. Relationship threats and endings -- pt. 6. Building the brand-driven organization -- pt. 7. Systems and metrics for measuring brand relationships -- pt. 8. Contemplating the futures of branding Brand loyalty fast Brand name products fast Branding (Marketing) fast Consumer behavior fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Brand name products Brand loyalty Branding (Marketing) Consumer behavior Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4168905-7 (DE-588)4062644-1 (DE-588)4037584-5 (DE-588)4143413-4 |
| title | Strong brands strong relationships |
| title_auth | Strong brands strong relationships |
| title_exact_search | Strong brands strong relationships |
| title_full | Strong brands strong relationships edited by Susan Fournier, Michael Breazeale and Jill Avery |
| title_fullStr | Strong brands strong relationships edited by Susan Fournier, Michael Breazeale and Jill Avery |
| title_full_unstemmed | Strong brands strong relationships edited by Susan Fournier, Michael Breazeale and Jill Avery |
| title_short | Strong brands strong relationships |
| title_sort | strong brands strong relationships |
| topic | Brand loyalty fast Brand name products fast Branding (Marketing) fast Consumer behavior fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Brand name products Brand loyalty Branding (Marketing) Consumer behavior Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand loyalty Brand name products Branding (Marketing) Consumer behavior BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Brand name products Brand loyalty Branding (Marketing) Consumer behavior Markentreue Verbraucherverhalten Markenartikel Aufsatzsammlung |
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