Political marketing: principles and applications
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Milton Park, Abingdon, Oxon ; New York
Routledge
2014
|
| Ausgabe: | Secon edition |
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=777638 |
| Beschreibung: | Print version record |
| Umfang: | 1 online resource |
| ISBN: | 9781317686255 131768625X 9781315775043 1315775042 |
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| 505 | 8 | |a Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; List of figures; List of case studies; List of practitioner perspectives; List of practitioner profiles; 1. Introduction to political marketing; What is political marketing?; The relationship between political marketing and its parent disciplines, political science and marketing; Studying and researching political marketing; Political marketing: a dynamic field; Assessment questions; 2. Political strategy; Targeting; Positioning strategies; Attack and defence strategies; Market- and sales-oriented strategies | |
| 505 | 8 | |a Populist strategiesStrategy and the environment; Measuring political strategy; Implementing political strategy; Summary; Assessment questions; 3. Political market research; The political market and the political consumer; Quantitative research: polling, surveys, segmentation, voter profiling, analytic and experimental marketing; Big data: analytical and experimental marketing; Qualitative research: focus groups, co-creation and deliberative marketing; Opposition, candidate and policy research; Global knowledge transfer; Informal low-cost political market research; Which method? | |
| 505 | 8 | |a How political market research is usedSummary; Assessment questions; 4. Political branding; Criteria for effective political brands; Branding political leaders; Branding candidates; Branding parties; Policy, government and programme branding; City and nation branding; Maintaining and rebranding political brands; Summary; Assessment questions; 5. Internal political marketing; Marketing volunteers; Creating unity; Relationship marketing within political parties and campaigns; Fundraising; Managing political marketing staff and resources; Central versus local versus volunteer control; Summary | |
| 505 | 8 | |a Assessment questions6. Static political marketing communication; Marketing communication of candidates; Campaign communication; Communication tools; Selling policy; Communicating change; Crisis management; Integrated marketing communications; Summary; Assessment questions; 7. Relational and interactive political marketing communication; E-marketing; Public relations; Interactive and responsive leadership communication; Voter responsibility communication; Reputation management; Summary; Assessment questions; 8. Political delivery marketing; Delivery challenges | |
| 505 | 8 | |a Managing expectations pre-electionMaking delivery happen in power; Managing problems in delivery; Communicating delivery progress and success; Summary; Assessment questions; 9. Political marketing and democracy; Political leadership; Citizenship; Political participation; Representation; Policy; Principle and ethics; Summary; Assessment questions; Index | |
| 505 | 8 | |a Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition:New chapters on political branding and delivery marketing;Expanded discussion of political public relations, crisis management, marke | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / Elections |2 bisacsh | |
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| author | Lees-Marshment, Jennifer |
| author_facet | Lees-Marshment, Jennifer |
| author_role | aut |
| author_sort | Lees-Marshment, Jennifer |
| author_variant | j l m jlm |
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| bvnumber | BV044358346 |
| classification_rvk | AP 14150 MF 1000 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; List of figures; List of case studies; List of practitioner perspectives; List of practitioner profiles; 1. Introduction to political marketing; What is political marketing?; The relationship between political marketing and its parent disciplines, political science and marketing; Studying and researching political marketing; Political marketing: a dynamic field; Assessment questions; 2. Political strategy; Targeting; Positioning strategies; Attack and defence strategies; Market- and sales-oriented strategies Populist strategiesStrategy and the environment; Measuring political strategy; Implementing political strategy; Summary; Assessment questions; 3. Political market research; The political market and the political consumer; Quantitative research: polling, surveys, segmentation, voter profiling, analytic and experimental marketing; Big data: analytical and experimental marketing; Qualitative research: focus groups, co-creation and deliberative marketing; Opposition, candidate and policy research; Global knowledge transfer; Informal low-cost political market research; Which method? How political market research is usedSummary; Assessment questions; 4. Political branding; Criteria for effective political brands; Branding political leaders; Branding candidates; Branding parties; Policy, government and programme branding; City and nation branding; Maintaining and rebranding political brands; Summary; Assessment questions; 5. Internal political marketing; Marketing volunteers; Creating unity; Relationship marketing within political parties and campaigns; Fundraising; Managing political marketing staff and resources; Central versus local versus volunteer control; Summary Assessment questions6. Static political marketing communication; Marketing communication of candidates; Campaign communication; Communication tools; Selling policy; Communicating change; Crisis management; Integrated marketing communications; Summary; Assessment questions; 7. Relational and interactive political marketing communication; E-marketing; Public relations; Interactive and responsive leadership communication; Voter responsibility communication; Reputation management; Summary; Assessment questions; 8. Political delivery marketing; Delivery challenges Managing expectations pre-electionMaking delivery happen in power; Managing problems in delivery; Communicating delivery progress and success; Summary; Assessment questions; 9. Political marketing and democracy; Political leadership; Citizenship; Political participation; Representation; Policy; Principle and ethics; Summary; Assessment questions; Index Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition:New chapters on political branding and delivery marketing;Expanded discussion of political public relations, crisis management, marke |
| ctrlnum | (ZDB-4-NLEBK)ocn880147764 (OCoLC)880147764 (DE-599)BVBBV044358346 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| edition | Secon edition |
| format | Electronic eBook |
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| id | DE-604.BV044358346 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:00:51Z |
| institution | BVB |
| isbn | 9781317686255 131768625X 9781315775043 1315775042 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029760977 |
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| spellingShingle | Lees-Marshment, Jennifer Political marketing principles and applications Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; List of figures; List of case studies; List of practitioner perspectives; List of practitioner profiles; 1. Introduction to political marketing; What is political marketing?; The relationship between political marketing and its parent disciplines, political science and marketing; Studying and researching political marketing; Political marketing: a dynamic field; Assessment questions; 2. Political strategy; Targeting; Positioning strategies; Attack and defence strategies; Market- and sales-oriented strategies Populist strategiesStrategy and the environment; Measuring political strategy; Implementing political strategy; Summary; Assessment questions; 3. Political market research; The political market and the political consumer; Quantitative research: polling, surveys, segmentation, voter profiling, analytic and experimental marketing; Big data: analytical and experimental marketing; Qualitative research: focus groups, co-creation and deliberative marketing; Opposition, candidate and policy research; Global knowledge transfer; Informal low-cost political market research; Which method? How political market research is usedSummary; Assessment questions; 4. Political branding; Criteria for effective political brands; Branding political leaders; Branding candidates; Branding parties; Policy, government and programme branding; City and nation branding; Maintaining and rebranding political brands; Summary; Assessment questions; 5. Internal political marketing; Marketing volunteers; Creating unity; Relationship marketing within political parties and campaigns; Fundraising; Managing political marketing staff and resources; Central versus local versus volunteer control; Summary Assessment questions6. Static political marketing communication; Marketing communication of candidates; Campaign communication; Communication tools; Selling policy; Communicating change; Crisis management; Integrated marketing communications; Summary; Assessment questions; 7. Relational and interactive political marketing communication; E-marketing; Public relations; Interactive and responsive leadership communication; Voter responsibility communication; Reputation management; Summary; Assessment questions; 8. Political delivery marketing; Delivery challenges Managing expectations pre-electionMaking delivery happen in power; Managing problems in delivery; Communicating delivery progress and success; Summary; Assessment questions; 9. Political marketing and democracy; Political leadership; Citizenship; Political participation; Representation; Policy; Principle and ethics; Summary; Assessment questions; Index Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition:New chapters on political branding and delivery marketing;Expanded discussion of political public relations, crisis management, marke POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Politik Campaign management Political campaigns Marketing Political aspects Politik (DE-588)4046514-7 gnd Politische Kommunikation (DE-588)4134262-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4046514-7 (DE-588)4134262-8 (DE-588)4037589-4 |
| title | Political marketing principles and applications |
| title_auth | Political marketing principles and applications |
| title_exact_search | Political marketing principles and applications |
| title_full | Political marketing principles and applications Jennifer Lees-Marshment |
| title_fullStr | Political marketing principles and applications Jennifer Lees-Marshment |
| title_full_unstemmed | Political marketing principles and applications Jennifer Lees-Marshment |
| title_short | Political marketing |
| title_sort | political marketing principles and applications |
| title_sub | principles and applications |
| topic | POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Politik Campaign management Political campaigns Marketing Political aspects Politik (DE-588)4046514-7 gnd Politische Kommunikation (DE-588)4134262-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Political Process / General Politik Campaign management Political campaigns Marketing Political aspects Politische Kommunikation Marketing |
| work_keys_str_mv | AT leesmarshmentjennifer politicalmarketingprinciplesandapplications |