Verfügbarkeit: Strategic integrated marketing communications

Strategic integrated marketing communications:

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Bibliographische Detailangaben
Beteilige Person:	Percy, Larry (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	London Routledge, Taylor & Francis Group 2014
Ausgabe:	Second edition
Schlagwörter:	Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Werbung Marketing Strategisches Management Strategische Planung Kommunikation Kommunikationspolitik Marketingstrategie
Links:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=806304
Umfang:	1 Online-Ressource (335 Seiten)
ISBN:	9781136776205 9780203553916 9781136776274

Internformat

MARC


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Datensatz im Suchindex

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author	Percy, Larry
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dewey-full	658.802 658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802 658.8/02
dewey-search	658.802 658.8/02
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
format	Electronic eBook
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id	DE-604.BV044356876
illustrated	Not Illustrated
indexdate	2024-12-20T18:00:48Z
institution	BVB
isbn	9781136776205 9780203553916 9781136776274
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029759508
oclc_num	882771207
open_access_boolean
owner	DE-91 DE-BY-TUM
owner_facet	DE-91 DE-BY-TUM
physical	1 Online-Ressource (335 Seiten)
psigel	ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf
publishDate	2014
publishDateSearch	2014
publishDateSort	2014
publisher	Routledge, Taylor & Francis Group
record_format	marc
spellingShingle	Percy, Larry Strategic integrated marketing communications Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Strategic planning fast Wirtschaft Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Kommunikation (DE-588)4031883-7 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4309237-8 (DE-588)4031883-7 (DE-588)4232471-3 (DE-588)4120697-6
title	Strategic integrated marketing communications
title_auth	Strategic integrated marketing communications
title_exact_search	Strategic integrated marketing communications
title_full	Strategic integrated marketing communications Larry Percy
title_fullStr	Strategic integrated marketing communications Larry Percy
title_full_unstemmed	Strategic integrated marketing communications Larry Percy
title_short	Strategic integrated marketing communications
title_sort	strategic integrated marketing communications
topic	Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Communication in marketing fast Strategic planning fast Wirtschaft Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Kommunikation (DE-588)4031883-7 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Communication in marketing Strategic planning BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Werbung Marketing Strategisches Management Strategische Planung Kommunikation Kommunikationspolitik Marketingstrategie
work_keys_str_mv	AT percylarry strategicintegratedmarketingcommunications

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