Internet marketing: integrating online & offline strategies in a digital environment
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, MA
Cengage
[2018]
|
| Ausgabe: | Fourth edition |
| Schlagwörter: | |
| Umfang: | xii, 562 Seiten Illustrationen, Diagramme |
| ISBN: | 9780357033883 |
Internformat
MARC
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| 020 | |a 9780357033883 |9 978-0-357-03388-3 | ||
| 035 | |a (OCoLC)1350780255 | ||
| 035 | |a (DE-599)BVBBV044355063 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 250 | |a Fourth edition | ||
| 264 | 1 | |a Boston, MA |b Cengage |c [2018] | |
| 300 | |a xii, 562 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Roberts, Mary Lou |d 1942- |e Verfasser |0 (DE-588)17073093X |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029757735 | |
Datensatz im Suchindex
| _version_ | 1818983289686327296 |
|---|---|
| any_adam_object | |
| author | Zahay, Debra L. Roberts, Mary Lou 1942- |
| author_GND | (DE-588)17073093X |
| author_facet | Zahay, Debra L. Roberts, Mary Lou 1942- |
| author_role | aut aut |
| author_sort | Zahay, Debra L. |
| author_variant | d l z dl dlz m l r ml mlr |
| building | Verbundindex |
| bvnumber | BV044355063 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1350780255 (DE-599)BVBBV044355063 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV044355063 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:00:45Z |
| institution | BVB |
| isbn | 9780357033883 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029757735 |
| oclc_num | 1350780255 |
| open_access_boolean | |
| owner | DE-M382 DE-N2 |
| owner_facet | DE-M382 DE-N2 |
| physical | xii, 562 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Cengage |
| record_format | marc |
| spelling | Zahay, Debra L. Verfasser aut Internet marketing integrating online & offline strategies in a digital environment Debra Zahay, Mary Lou Roberts Fourth edition Boston, MA Cengage [2018] xii, 562 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Roberts, Mary Lou 1942- Verfasser (DE-588)17073093X aut |
| spellingShingle | Zahay, Debra L. Roberts, Mary Lou 1942- Internet marketing integrating online & offline strategies in a digital environment Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing integrating online & offline strategies in a digital environment |
| title_auth | Internet marketing integrating online & offline strategies in a digital environment |
| title_exact_search | Internet marketing integrating online & offline strategies in a digital environment |
| title_full | Internet marketing integrating online & offline strategies in a digital environment Debra Zahay, Mary Lou Roberts |
| title_fullStr | Internet marketing integrating online & offline strategies in a digital environment Debra Zahay, Mary Lou Roberts |
| title_full_unstemmed | Internet marketing integrating online & offline strategies in a digital environment Debra Zahay, Mary Lou Roberts |
| title_short | Internet marketing |
| title_sort | internet marketing integrating online offline strategies in a digital environment |
| title_sub | integrating online & offline strategies in a digital environment |
| topic | Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Online-Marketing |
| work_keys_str_mv | AT zahaydebral internetmarketingintegratingonlineofflinestrategiesinadigitalenvironment AT robertsmarylou internetmarketingintegratingonlineofflinestrategiesinadigitalenvironment |