Verfügbarkeit: Marketing research | Technische Universität München

Marketing research: an applied approach

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Bibliographische Detailangaben
Beteiligte Personen:	Malhotra, Naresh K. (VerfasserIn), Nunan, Daniel (VerfasserIn), Birks, David F. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow, England Pearson 2017
Ausgabe:	fifth edition, revised edition of Marketing research, 2012
Schlagwörter:	Marketingforschung Marktforschung Marketing Forschungsmethode
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029757168&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	xvi, 957 Seiten Illustrationen
ISBN:	9781292103129

Internformat

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Datensatz im Suchindex

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adam_text	MARKETING RESEARCH / MALHOTRA, NARESH K.YYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE PUBLISHER S ACKNOWLEDGEMENTS ABOUT THE AUTHORS INTRODUCTION TO MARKETING RESEARCH DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING A RESEARCH APPROACH RESEARCH DESIGN SECONDARY DATA COLLECTION AND ANALYSIS INTERNAL SECONDARY DATA AND ANALYTICS QUALITATIVE RESEARCH: ITS NATURE AND APPROACHES QUALITATIVE RESEARCH: FOCUS GROUP DISCUSSIONS QUALITATIVE RESEARCH: IN-DEPTH INTERVIEWING AND PROJECTIVE TECHNIQUES QUALITATIVE RESEARCH: DATA ANALYSIS SURVEY AND QUANTITATIVE OBSERVATION TECHNIQUES CAUSAL RESEARCH DESIGN : EXPERIMENTATION MEASUREMENT AND SCALING : FUNDAMENTALS, COMPARATIVE AND NON-COMPARATIVE SCALING QUESTIONNAIRE DESIGN SAMPLING : DESIGN AND PROCEDURES SAMPLING : FINAL AND INITIAL SAMPLE SIZE DETERMINATION SURVEY FIELDWORK SOCIAL MEDIA RESEARCH MOBILE RESEARCH DATA INTEGRITY FREQUENCY DISTRIBUTION, CROSS-TABULATION AND HYPOTHESIS TESTING ANALYSIS OF VARIANCE AND COVARIANCE CORRELATION AND REGRESSION DISCRIMINANT AND LOGIT ANALYSIS FACTOR ANALYSIS CLUSTER ANALYSIS MULTIDIMENSIONAL SCALING AND CONJOINT ANALYSIS STRUCTURAL EQUATION MODELLING AND PATH ANALYSIS COMMUNICATING RESEARCH FINDINGS BUSINESS-TO-BUSINESS (B2B) MARKETING RESEARCH RESEARCH ETHICS GLOSSARY INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Malhotra, Naresh K. Nunan, Daniel Birks, David F.
author_GND	(DE-588)139970096 (DE-588)1139511416 (DE-588)1034627031
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discipline	Wirtschaftswissenschaften
edition	fifth edition, revised edition of Marketing research, 2012
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institution	BVB
isbn	9781292103129
language	English
lccn	017007654
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029757168
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physical	xvi, 957 Seiten Illustrationen
publishDate	2017
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spellingShingle	Malhotra, Naresh K. Nunan, Daniel Birks, David F. Marketing research an applied approach Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4155046-8
title	Marketing research an applied approach
title_auth	Marketing research an applied approach
title_exact_search	Marketing research an applied approach
title_full	Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks
title_fullStr	Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks
title_full_unstemmed	Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks
title_short	Marketing research
title_sort	marketing research an applied approach
title_sub	an applied approach
topic	Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd
topic_facet	Marketingforschung Marktforschung Marketing Forschungsmethode
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