Social media communication: concepts, practices, data, law and ethics
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
2018
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029752643&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029752643&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben und Index |
| Umfang: | XX, 375 Seiten Illustrationen |
| ISBN: | 9781138229761 9781138229778 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819358954799497216 |
|---|---|
| adam_text | Contents
List of Tables and Boxes xi
Preface xiii
Introduction to Social Media Concepts 1
Social Media Concepts and Theories 11
Social Media in Journalism 16
Social Media in PR 22
Trust 23
Influence 25
Engagement 25
Social Media in Advertising and Marketing 26
New Media 28
Ahead 32
Discussion Questions: Strategies and Tactics 34
C^C, Diffusion and Social Theories 39
Identity 40
Internet History 41
Social Network Site Definitions 42
Interaction 47
Community 52
Diffusion of New Ideas 52
Uses and Gratifications 53
Online Culture and Power 56
CMC and Social Media 59
Discussion Questions: Strategies and Tactics 61
0%
•Wv Vfttf 67
Social Media in Journalism
V v՜
Journalism Theories 73
Citizen Journalism 75
Crowdsourcing 75
Micro-blogging 79
Journalism Case Studies 81
Successes 82
Bloggers 83
Social Media Celebrity 86
Failures 87
Lessons of Engaged Journalism 88
Discussion Questions: Strategies and Tactics 91
Sdcial Media in Public Relations 97
PR Management 102
PR History and Tactics 105
PR Theories 107
Credibility 109
Social Capital, Conflict and Collaboration 110
Social Media Tactics 111
PR Newsrooms and Message Targeting 113
PR Blogging and Case Studies 115
Corporate Social Responsibility (CSR) 119
Non-profits 120
Successes 121
Failures 122
Lessons 122
Discussion Questions: Strategies and Tactics 126
131
Social Media in Advertising and Marketing
Advertising and Marketing Theories 134
Consumer Psychology and Electronic Word-of-Mouth (eWOM) 137
Branding 138
Promotions, Market Research and Segmentation 139
Integrated Marketing Communication (IMC) 139
Social Media Strategic Planning 140
Awareness and Engagement 140
Search Engine Optimization (SEO) 142
Return on Investment (ROI) 143
Cost of Ignoring (COI) 145
Advertising and Marketing Case Studies 146
Real-Time Social Marketing 147
Successes 147
Failures 150
Lessons 151
Discussion Questions: Strategies and Tactics 153
.if
Social Media Metrics and Analytics 157
Social Media Measures 159
See, Say, Feel, Do 160
Google Analytics 161
Facebook Insights 164
Twitter Analytics 165
Network Analyses 172
Other Social Network Measurement 179
Discussion Questions: Strategies and Tactics 180
New and Mobile Media Technologies, Innovation
and Investment 183
Entrepreneurs 189
Angel Investors and Start-Ups 189
Big Ideas and Business 190
Crush It and the Thank You Economy 190
Crowdfunding 192
Emergence of New and Mobile Media 192
Implications of Revolutionary Mobile and Social Media 194
Twitter Impact 197
Mobi le Geotagg і ng 199
Google Glass and Snapchat Spectacles 201
Discussion Questions: Strategies and Tactics 202
Big Data and Privacy 207
Privacy Development 209
Top Social Media Site Privacy Policies 213
Twitter 213
Facebook 216
Google+ 218
Instagram 218
Unkedln 219
Tumblr 220
Vine 221
Snapchat 222
Big Data and Privacy 223
FTC Regulation 225
Privacy and Legal Implications 226
Discussion Questions: Strategies and Tactics 230
Ldw and Regulation 233
Free Expression and the First Amendment 235
Internet Libel 237
Facebook, Twitter and the Law 237
International Social Media 243
Prior Restraint and Terrorism 245
U.S. Internet Indecency 250
Regulated Media Technologies 251
FTC Regulation: Advertising, PR and Social Media 255
Copyright Infringement, File Sharing and Fair Use 259
Social Perspectives on Law 260
Social Media Privacy Issues 262
Discussion Questions: Strategies and Tactics 265
¡1
Social Media Ethics 271
Theories and Philosophies 278
Idealism and Relativism 279
Moral Development 280
Trust and Transparency 281
Human Dignity Frameworks 284
Practical Social Media Ethics 285
Equality and Fairness 287
Natural Law and Harm 289
Reconsidering Community 289
Limitations of Ethics 291
Discussion Questions: Strategies and Tactics 292
Best Practices in Social Media 297
Mobile Media 298
Newspapers, Magazines and Journalism 299
Radio and Mobile Apps 300
Television, Branding and Live from the Scene 303
Top Media Sites on Social Media 305
Blogging 306
Blogs for Public Relations and Social Media Marketing 307
Helpful Tools 310
Getting Ahead of the Social Media Pack 312
Perils 314
IT, Collaboration, Virtual Teams and Other Trends 315
Discussion Questions: Strategies and Tactics 316
Future of Social Media and Information Literacy 319
Media Literacy 323
Life-Long Learning and Media Literacy 326
Global Media Corporations 328
Framing of Media Messages 329
Potential Effects from Media Literacy 330
Application of Knowledge 330
Engagement, Networked Communicators, Trust and Influence 336
Discussion Questions: Strategies and Tactics 338
Index
345
357
In the second edition of Social Media Communication: Concepts, Practices, Data, Law
and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis
and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat,
Linkedln, YouTube and Pinterest, this book explores and analyzes journalism, broad-
casting, public relations, advertising and marketing. Lipschultz focuses on key con-
cepts, best practices, data analyses, law and ethics-all promoting the critical thinking
professionals and students need to use new networking tools effectively and to navigate
social and mobile media spaces. Featuring historical markers and contemporary case
studies, essays from some of the industry’s leading social media innovators and a com-
prehensive glossary, this practical, multipurpose textbook gives readers the resources
they’ll need to both evaluate and utilize current and future forms of social media.
|
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| id | DE-604.BV044349817 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:00:37Z |
| institution | BVB |
| isbn | 9781138229761 9781138229778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029752643 |
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| physical | XX, 375 Seiten Illustrationen |
| publishDate | 2018 |
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| publisher | Routledge, Taylor & Francis Group |
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| spellingShingle | Lipschultz, Jeremy Harris 1958- Social media communication concepts, practices, data, law and ethics Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)4535905-2 (DE-588)7550143-0 |
| title | Social media communication concepts, practices, data, law and ethics |
| title_auth | Social media communication concepts, practices, data, law and ethics |
| title_exact_search | Social media communication concepts, practices, data, law and ethics |
| title_full | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_fullStr | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_full_unstemmed | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_short | Social media communication |
| title_sort | social media communication concepts practices data law and ethics |
| title_sub | concepts, practices, data, law and ethics |
| topic | Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Computerunterstützte Kommunikation Soziale Software |
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