The marketing plan handbook:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Chicago, Illinois]
Cerebellum Press
2014
|
| Ausgabe: | Fourth edition |
| Schlagwörter: | |
| Abstract: | "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps"--Publisher |
| Umfang: | iii, 178 pages illustrations 24 cm |
| ISBN: | 9781936572397 1936572397 9781936572403 1936572400 |
Internformat
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| 250 | |a Fourth edition | ||
| 264 | 1 | |a [Chicago, Illinois] |b Cerebellum Press |c 2014 | |
| 300 | |a iii, 178 pages |b illustrations |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps"--Publisher | |
| 653 | 0 | |a Marketing / Management / Handbooks, manuals, etc | |
| 653 | 0 | |a Marketing / Planning / Handbooks, manuals, etc | |
| 653 | 0 | |a Marketing / Planning | |
| 653 | 0 | |a Marketing / Management | |
| 653 | 6 | |a Handbooks and manuals | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029695027 | |
Datensatz im Suchindex
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| author | Chernev, Alexander |
| author_facet | Chernev, Alexander |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV044290903 |
| ctrlnum | (DE-599)BVBBV044290903 |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV044290903 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:59:00Z |
| institution | BVB |
| isbn | 9781936572397 1936572397 9781936572403 1936572400 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029695027 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | iii, 178 pages illustrations 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Cerebellum Press |
| record_format | marc |
| spelling | Chernev, Alexander Verfasser aut The marketing plan handbook Alexander Chernev, Kellogg School of Management, Northwestern University Fourth edition [Chicago, Illinois] Cerebellum Press 2014 iii, 178 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier "Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps"--Publisher Marketing / Management / Handbooks, manuals, etc Marketing / Planning / Handbooks, manuals, etc Marketing / Planning Marketing / Management Handbooks and manuals |
| spellingShingle | Chernev, Alexander The marketing plan handbook |
| title | The marketing plan handbook |
| title_auth | The marketing plan handbook |
| title_exact_search | The marketing plan handbook |
| title_full | The marketing plan handbook Alexander Chernev, Kellogg School of Management, Northwestern University |
| title_fullStr | The marketing plan handbook Alexander Chernev, Kellogg School of Management, Northwestern University |
| title_full_unstemmed | The marketing plan handbook Alexander Chernev, Kellogg School of Management, Northwestern University |
| title_short | The marketing plan handbook |
| title_sort | the marketing plan handbook |
| work_keys_str_mv | AT chernevalexander themarketingplanhandbook |