The networked nonprofit: connecting with social media to drive change
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Kanter, Beth 1957- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: San Francisco Jossey-Bass c2010
Ausgabe:1st ed
Schlagwörter:
Beschreibung:Includes bibliographical references and index
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
Umfang:xix, 201 p.
ISBN:9780470547977
0470547979