Marketing today's academic library: a bold new approach to communicating with students
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chicago
American Library Association
2009
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/khifiit/detail.action?docID=474210 |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | xv, 171 p. |
| ISBN: | 0838909841 9780838909843 9780838991541 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044140640 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2009 xx o|||| 00||| eng d | ||
| 020 | |a 0838909841 |c alk. paper |9 0-8389-0984-1 | ||
| 020 | |a 9780838909843 |9 978-0-8389-0984-3 | ||
| 020 | |a 9780838991541 |c Online |9 978-0-8389-9154-1 | ||
| 035 | |a (ZDB-30-PAD)EBC474210 | ||
| 035 | |a (ZDB-89-EBL)EBL474210 | ||
| 035 | |a (OCoLC)436156384 | ||
| 035 | |a (DE-599)BVBBV044140640 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Y3 | ||
| 082 | 0 | |a 021.7 |2 22 | |
| 100 | 1 | |a Mathews, Brian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing today's academic library |b a bold new approach to communicating with students |c Brian Mathews |
| 264 | 1 | |a Chicago |b American Library Association |c 2009 | |
| 300 | |a xv, 171 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together | |
| 650 | 4 | |a Academic libraries |x Marketing | |
| 650 | 4 | |a Academic libraries |x Public relations | |
| 650 | 4 | |a Libraries and students | |
| 650 | 4 | |a Advertising |x Libraries | |
| 650 | 0 | 7 | |a Wissenschaftliche Bibliothek |0 (DE-588)4066573-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Student |0 (DE-588)4058167-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Wissenschaftliche Bibliothek |0 (DE-588)4066573-2 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 3 | |a Student |0 (DE-588)4058167-6 |D s |
| 689 | 0 | 4 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 912 | |a ZDB-30-PAD | ||
| 940 | 1 | |q KUBA1-ZDB-30-PAD-2023 | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029547485 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/khifiit/detail.action?docID=474210 |l DE-Y3 |p ZDB-30-PAD |q KHI |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818982931428802560 |
|---|---|
| any_adam_object | |
| author | Mathews, Brian |
| author_facet | Mathews, Brian |
| author_role | aut |
| author_sort | Mathews, Brian |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV044140640 |
| collection | ZDB-30-PAD |
| contents | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together |
| ctrlnum | (ZDB-30-PAD)EBC474210 (ZDB-89-EBL)EBL474210 (OCoLC)436156384 (DE-599)BVBBV044140640 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02413nam a2200565zc 4500</leader><controlfield tag="001">BV044140640</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2009 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0838909841</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-8389-0984-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780838909843</subfield><subfield code="9">978-0-8389-0984-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780838991541</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-8389-9154-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC474210</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL474210</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)436156384</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044140640</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Y3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mathews, Brian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing today's academic library</subfield><subfield code="b">a bold new approach to communicating with students</subfield><subfield code="c">Brian Mathews</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago</subfield><subfield code="b">American Library Association</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 171 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Academic libraries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Academic libraries</subfield><subfield code="x">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries and students</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Libraries</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wissenschaftliche Bibliothek</subfield><subfield code="0">(DE-588)4066573-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Student</subfield><subfield code="0">(DE-588)4058167-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wissenschaftliche Bibliothek</subfield><subfield code="0">(DE-588)4066573-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Student</subfield><subfield code="0">(DE-588)4058167-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">KUBA1-ZDB-30-PAD-2023</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029547485</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/khifiit/detail.action?docID=474210</subfield><subfield code="l">DE-Y3</subfield><subfield code="p">ZDB-30-PAD</subfield><subfield code="q">KHI</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV044140640 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:55:03Z |
| institution | BVB |
| isbn | 0838909841 9780838909843 9780838991541 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029547485 |
| oclc_num | 436156384 |
| open_access_boolean | |
| owner | DE-Y3 |
| owner_facet | DE-Y3 |
| physical | xv, 171 p. |
| psigel | ZDB-30-PAD KUBA1-ZDB-30-PAD-2023 ZDB-30-PAD KHI |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | American Library Association |
| record_format | marc |
| spelling | Mathews, Brian Verfasser aut Marketing today's academic library a bold new approach to communicating with students Brian Mathews Chicago American Library Association 2009 xv, 171 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd rswk-swf Student (DE-588)4058167-6 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wissenschaftliche Bibliothek (DE-588)4066573-2 s Marketing (DE-588)4037589-4 s Student (DE-588)4058167-6 s Zielgruppe (DE-588)4117714-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mathews, Brian Marketing today's academic library a bold new approach to communicating with students Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Student (DE-588)4058167-6 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4066573-2 (DE-588)4058167-6 (DE-588)4117714-9 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Marketing today's academic library a bold new approach to communicating with students |
| title_auth | Marketing today's academic library a bold new approach to communicating with students |
| title_exact_search | Marketing today's academic library a bold new approach to communicating with students |
| title_full | Marketing today's academic library a bold new approach to communicating with students Brian Mathews |
| title_fullStr | Marketing today's academic library a bold new approach to communicating with students Brian Mathews |
| title_full_unstemmed | Marketing today's academic library a bold new approach to communicating with students Brian Mathews |
| title_short | Marketing today's academic library |
| title_sort | marketing today s academic library a bold new approach to communicating with students |
| title_sub | a bold new approach to communicating with students |
| topic | Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Student (DE-588)4058167-6 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Wissenschaftliche Bibliothek Student Zielgruppe Marketing USA |
| work_keys_str_mv | AT mathewsbrian marketingtodaysacademiclibraryaboldnewapproachtocommunicatingwithstudents |