Hospitality branding:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Ithaca
Cornell University Press
2012
|
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | ix, 179 p |
| ISBN: | 9780801465703 |
Internformat
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| 264 | 1 | |a Ithaca |b Cornell University Press |c 2012 | |
| 300 | |a ix, 179 p | ||
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| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon | |
| 650 | 4 | |a Hospitality industry |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| author | Dev, Chekitan S. 1959- |
| author_facet | Dev, Chekitan S. 1959- |
| author_role | aut |
| author_sort | Dev, Chekitan S. 1959- |
| author_variant | c s d cs csd |
| building | Verbundindex |
| bvnumber | BV044097793 |
| classification_rvk | QQ 946 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon |
| ctrlnum | (ZDB-30-PAD)EBC3138400 (ZDB-89-EBL)EBL3138400 (OCoLC)960445633 (DE-599)BVBBV044097793 |
| dewey-full | 338.4/7910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/7910688 |
| dewey-search | 338.4/7910688 |
| dewey-sort | 3338.4 77910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044097793 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:53:47Z |
| institution | BVB |
| isbn | 9780801465703 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029504638 |
| oclc_num | 960445633 |
| open_access_boolean | |
| physical | ix, 179 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Cornell University Press |
| record_format | marc |
| spelling | Dev, Chekitan S. 1959- Verfasser aut Hospitality branding Chekitan S. Dev Ithaca Cornell University Press 2012 ix, 179 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon Hospitality industry Marketing Branding (Marketing) Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8014-7819-2 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8014-5203-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dev, Chekitan S. 1959- Hospitality branding Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon Hospitality industry Marketing Branding (Marketing) Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 |
| title | Hospitality branding |
| title_auth | Hospitality branding |
| title_exact_search | Hospitality branding |
| title_full | Hospitality branding Chekitan S. Dev |
| title_fullStr | Hospitality branding Chekitan S. Dev |
| title_full_unstemmed | Hospitality branding Chekitan S. Dev |
| title_short | Hospitality branding |
| title_sort | hospitality branding |
| topic | Hospitality industry Marketing Branding (Marketing) Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Hospitality industry Marketing Branding (Marketing) Gastgewerbe Marketing |
| work_keys_str_mv | AT devchekitans hospitalitybranding |