Ethics and neuromarketing: implications for market research and business practice
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Springer Nature
[2017]
|
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=c9912b6adce049e9837dce296c5410db&prov=M&dok_var=1&dok_ext=htm |
| Umfang: | XV, 209 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm, 0 g |
| ISBN: | 9783319456072 3319456075 |
Internformat
MARC
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| 245 | 1 | 0 | |a Ethics and neuromarketing |b implications for market research and business practice |c Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu, editors |
| 264 | 1 | |a Cham |b Springer Nature |c [2017] | |
| 300 | |a XV, 209 Seiten |b Illustrationen, Diagramme |c 23.5 cm x 15.5 cm, 0 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 653 | |a Big Data | ||
| 653 | |a Cognitive Stimuli | ||
| 653 | |a Consumer Behavior | ||
| 653 | |a Database Analytics | ||
| 653 | |a Ethics | ||
| 653 | |a Neuromarketing | ||
| 653 | |a Neuroscience | ||
| 653 | |a Regulatory Environment | ||
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | 1 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Thomas, Andrew R. |d 1967- |0 (DE-588)1068018348 |4 edt | |
| 700 | 1 | |a Pop, Nicolae Alexandru |4 edt | |
| 700 | 1 | |a Iorga, Ana Maria |4 edt | |
| 700 | 1 | |a Ducu, Cristian |4 edt | |
| 710 | 2 | |a Springer International Publishing |0 (DE-588)1064344704 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Ethics and Neuromarketing |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029313794 | |
Datensatz im Suchindex
| _version_ | 1818982497903443968 |
|---|---|
| any_adam_object | |
| author2 | Thomas, Andrew R. 1967- Pop, Nicolae Alexandru Iorga, Ana Maria Ducu, Cristian |
| author2_role | edt edt edt edt |
| author2_variant | a r t ar art n a p na nap a m i am ami c d cd |
| author_GND | (DE-588)1068018348 |
| author_facet | Thomas, Andrew R. 1967- Pop, Nicolae Alexandru Iorga, Ana Maria Ducu, Cristian |
| building | Verbundindex |
| bvnumber | BV043904625 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)967302027 (DE-599)DNB1108799353 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Ethics and neuromarketing implications for market research and business practice Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu, editors Cham Springer Nature [2017] XV, 209 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm, 0 g txt rdacontent n rdamedia nc rdacarrier Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Big Data Cognitive Stimuli Consumer Behavior Database Analytics Ethics Neuromarketing Neuroscience Regulatory Environment 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Neuromarketing (DE-588)7601901-9 s Wirtschaftsethik (DE-588)4066439-9 s DE-604 Thomas, Andrew R. 1967- (DE-588)1068018348 edt Pop, Nicolae Alexandru edt Iorga, Ana Maria edt Ducu, Cristian edt Springer International Publishing (DE-588)1064344704 pbl Erscheint auch als Online-Ausgabe Ethics and Neuromarketing X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=c9912b6adce049e9837dce296c5410db&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ethics and neuromarketing implications for market research and business practice Wirtschaftsethik (DE-588)4066439-9 gnd Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)4066439-9 (DE-588)7601901-9 (DE-588)4143413-4 |
| title | Ethics and neuromarketing implications for market research and business practice |
| title_auth | Ethics and neuromarketing implications for market research and business practice |
| title_exact_search | Ethics and neuromarketing implications for market research and business practice |
| title_full | Ethics and neuromarketing implications for market research and business practice Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu, editors |
| title_fullStr | Ethics and neuromarketing implications for market research and business practice Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu, editors |
| title_full_unstemmed | Ethics and neuromarketing implications for market research and business practice Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu, editors |
| title_short | Ethics and neuromarketing |
| title_sort | ethics and neuromarketing implications for market research and business practice |
| title_sub | implications for market research and business practice |
| topic | Wirtschaftsethik (DE-588)4066439-9 gnd Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Wirtschaftsethik Neuromarketing Aufsatzsammlung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=c9912b6adce049e9837dce296c5410db&prov=M&dok_var=1&dok_ext=htm |
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