The language of cosmetics advertising:
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke
Palgrave MacMillan
[2016]
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| Schriftenreihe: | Palgrave pivot
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| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029309905&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Zusammenfassung: | This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives |
| Umfang: | xiii, 118 Seiten Illustrationen |
Internformat
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029309905 | |
Datensatz im Suchindex
| _version_ | 1819335214299611136 |
|---|---|
| adam_text | Contents 1 Beauty Advertising in a Cross-Cultural Context 2 Language, Gender, and Advertising 3 Problems and Solutions: Pursuing the Youthful, Ideal Body 4 Femininity as a Sensual Identity 5 Scientised Beauty Advertising Discourse: With Peptides or Paraben-Free? 6 The Case for Feminist Critical Discourse Analysis Index 1 13 31 59 81 105 115 ix
|
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| author | Ringrow, Helen |
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| bvnumber | BV043900648 |
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| ctrlnum | (OCoLC)967254086 (DE-599)BVBBV043900648 |
| discipline | Anglistik / Amerikanistik |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T17:48:03Z |
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| language | English |
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| spellingShingle | Ringrow, Helen The language of cosmetics advertising Feminismus (DE-588)4222126-2 gnd Kosmetikindustrie (DE-588)4165368-3 gnd Werbesprache (DE-588)4065535-0 gnd |
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| title | The language of cosmetics advertising |
| title_auth | The language of cosmetics advertising |
| title_exact_search | The language of cosmetics advertising |
| title_full | The language of cosmetics advertising Helen Ringrow |
| title_fullStr | The language of cosmetics advertising Helen Ringrow |
| title_full_unstemmed | The language of cosmetics advertising Helen Ringrow |
| title_short | The language of cosmetics advertising |
| title_sort | the language of cosmetics advertising |
| topic | Feminismus (DE-588)4222126-2 gnd Kosmetikindustrie (DE-588)4165368-3 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Feminismus Kosmetikindustrie Werbesprache Frankreich Großbritannien |
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