China's mobile economy: opportunities in the largest and fastest information consumption boom
"Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy with...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester
Wiley
2017
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029308962&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Zusammenfassung: | "Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.” Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. |
| Beschreibung: | Includes index |
| Umfang: | XXVII, 340 Seiten Illustrationen |
| ISBN: | 9781119127239 |
Internformat
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| 520 | |a "Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. | ||
| 520 | |a Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. | ||
| 520 | |a As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.” Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. | ||
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Datensatz im Suchindex
| _version_ | 1819339734217916416 |
|---|---|
| adam_text | CHINA S MOBILE ECONOMY
/ MA, WINSTONYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD PREFACE ACKNOWLEDGMENTS ABOUT THE AUTHOR INTRODUCTION CHAPTER
1: THE WORLD S BIGGEST MOBILE ECONOMY CHAPTER 2: USERS, PARTNERS,
INVESTORS AND COMPETITORS: GLOBAL STAKEHOLDERS CHAPTER 3: XIAOMI: THE
MOST VALUABLE START-UP IN CHINA CHAPTER 4: THE OMNI-CHANNEL AGE OF
E-RETAILING CHAPTER 5: MOBILE E-COMMERCE AND ONLINE-TO-OFFLINE (O2O)
CHAPTER 6: MOBILE ENTERTAINMENT CHAPTER 7: INTERNET+ MOVIES CHAPTER 8:
INTERNET FINANCE CHAPTER 9: GOING OVERSEAS: A BUMPY ROAD CHAPTER 10:
INNOVATED IN CHINA BIBLIOGRAPHY INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| geographic_facet | China |
| id | DE-604.BV043899680 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:48:01Z |
| institution | BVB |
| isbn | 9781119127239 |
| language | English |
| lccn | 016031599 |
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| physical | XXVII, 340 Seiten Illustrationen |
| publishDate | 2017 |
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| publisher | Wiley |
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| spellingShingle | Ma, Winston 1973- China's mobile economy opportunities in the largest and fastest information consumption boom BUSINESS & ECONOMICS / Finance bisacsh Wirtschaft Electronic commerce China BUSINESS & ECONOMICS / Finance Electronic Banking (DE-588)4202584-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4202584-9 (DE-588)4592128-3 (DE-588)4009937-4 |
| title | China's mobile economy opportunities in the largest and fastest information consumption boom |
| title_auth | China's mobile economy opportunities in the largest and fastest information consumption boom |
| title_exact_search | China's mobile economy opportunities in the largest and fastest information consumption boom |
| title_full | China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma |
| title_fullStr | China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma |
| title_full_unstemmed | China's mobile economy opportunities in the largest and fastest information consumption boom Winston Ma |
| title_short | China's mobile economy |
| title_sort | china s mobile economy opportunities in the largest and fastest information consumption boom |
| title_sub | opportunities in the largest and fastest information consumption boom |
| topic | BUSINESS & ECONOMICS / Finance bisacsh Wirtschaft Electronic commerce China BUSINESS & ECONOMICS / Finance Electronic Banking (DE-588)4202584-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Finance Wirtschaft Electronic commerce China Electronic Banking Electronic Commerce China |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029308962&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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