Introducing business English:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Schriftenreihe: | Routledge Introductions to English for Specific Purposes
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029305283&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references (pages 163-169) and index |
| Umfang: | X, 172 Seiten 24 cm |
| ISBN: | 9781138016279 9781138016316 |
Internformat
MARC
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| 245 | 1 | 0 | |a Introducing business English |c Catherine Nickerson and Brigitte Planken |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2016 | |
| 264 | 4 | |c 2016 | |
| 300 | |a X, 172 Seiten |c 24 cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge Introductions to English for Specific Purposes | |
| 500 | |a Includes bibliographical references (pages 163-169) and index | ||
| 650 | 4 | |a Englisch | |
| 650 | 4 | |a English language |x Business English |x Study and teaching | |
| 650 | 4 | |a Business communication |x Study and teaching | |
| 700 | 1 | |a Planken, Brigitte Chantal |d 1966- |0 (DE-588)132650754 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781315694337 |
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Datensatz im Suchindex
| _version_ | 1819372584329805824 |
|---|---|
| adam_text | Contents
PART I
Introduction I
1 What is Business English? 3
Introduction 3
Three studies of Business English 6
Business English around the world 10
Interconnections in Business English 11
The need for research-based teaching 12
Structure of the hook 13
Summary 13
2 International Business English and Business English
as a Lingua Franca 14
Introduction 14
Defining Business English as a Lingua Franca and International
Business English 16
Teaching English as a business lingua franca or international
business language 17
Analyzing Business English as a Lingua Franca 19
Business English as a Lingua Franca and International
Business English in context 21
Summary 24
PART !i
Spoken Business English 25
3 Introducing Spoken Business English 27
Introduction 27
Characteristics of spoken Business English 28
The importance of research based on real language data 30
viii Contents
Discourse-bused studies of ¿/token Business English 31
Sun типу 8
4 Intercultural Business Interactions 39
Introduction 39
7 he importance of research into spoken Business English
in intermituml contexts 9
Erorn intercut lural misunderstanding to strategies
that work 40
Relational strategies in nutlticullurai meetings 41
Eaceu ork strategies in intcrcultural negotiations 44
AcconnnoeLition strategies in international meetings 48
Summary 5 /
5 l eaching Spoken Business English 52
Introduction 82
Ritual exchanges in negotiations 54
Essentia! language in business meetings 58
The key characteristics of workplace discourse 60
Summary 62
PART II!
Written Business English 63
6 Introducing Written Business English 65
/ ntrod action 65
Vi jay Bhatia: A genre approach to written
Business English 65
The influence of business culture and national culture on
written Business English: three early studies 69
Using a genre approach in the teaching of Business
English 72
Summary 75
7 Understanding Written Business English 76
Introduction 76
The creation of texts 77
Context and collaboration in the teaching of written
Business English 80
The response to texts 81
Using reader response in the teaching of written
Business English 84
Summary 86
Contents ix
8 Teaching Written Business English 88
Introduction 88
The influence of context and the Business English
classroom 88
The response of business practitioners to student texts 96
Summary 99
PART IV
The Modern Business World 101
9 Intertextuality and Interdiscursivity in Business English 103
I ntro d uctio n 103
Research in intertextuality and interdiscursivity in
Bus iness English 104
Intertextuality and interdiscursivity in the classroom 109
Summary 114
10 New Media and Business English 115
1 ntro d uctio n 115
The need for multimedia literacy 116
New media and new technology in the Business English
classroom 122
Summary 129
PART V
Learners, Teachers, and Materials 131
11 Teaching Approaches and Business English 133
Intro duct io n 133
Project-based learning 133
Team-teaching 138
Blended learning 140
Summary 142
12 Designing Business English Teaching Materials 144
Introduction 144
Needs analysis surveys and communication audits 146
C o rp us-based app ro ach es 149
Surveys of published materials 152
Assessment 157
Summary 158
|
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| id | DE-604.BV043895912 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:47:55Z |
| institution | BVB |
| isbn | 9781138016279 9781138016316 |
| language | English |
| lccn | 015021308 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029305283 |
| oclc_num | 960401051 |
| open_access_boolean | |
| owner | DE-1050 DE-473 DE-BY-UBG |
| owner_facet | DE-1050 DE-473 DE-BY-UBG |
| physical | X, 172 Seiten 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge Introductions to English for Specific Purposes |
| spellingShingle | Nickerson, Catherine 1965- Planken, Brigitte Chantal 1966- Introducing business English Englisch English language Business English Study and teaching Business communication Study and teaching |
| title | Introducing business English |
| title_auth | Introducing business English |
| title_exact_search | Introducing business English |
| title_full | Introducing business English Catherine Nickerson and Brigitte Planken |
| title_fullStr | Introducing business English Catherine Nickerson and Brigitte Planken |
| title_full_unstemmed | Introducing business English Catherine Nickerson and Brigitte Planken |
| title_short | Introducing business English |
| title_sort | introducing business english |
| topic | Englisch English language Business English Study and teaching Business communication Study and teaching |
| topic_facet | Englisch English language Business English Study and teaching Business communication Study and teaching |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029305283&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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