Multi-channel marketing, branding and retail design: new challenges and opportunities
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley
Emerald
2016
|
| Ausgabe: | First edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029293349&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xiii, 259 Seiten Illustrationen, Diagramme |
| ISBN: | 9781786354563 178635456X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of Contributors vii
Introduction ix
PARTI
THE DESIGN PROCESS — BRANDING,
MARKETING AND CUSTOMER EXPERIENCE IN
A MULTI-CHANNEL WORLD
1. Branding: At the Heart of the Relationship between Product
Marketing and Design
Aurélie Hemonnet-Goujot and Delphine Manceau
2. Combining the Best of Both Worlds in Retailing and Design:
Cross-Practice Integration and Innovation, Including
the Role of Education
Katelijn Quartier, Tinne Lommelen and Jan Vanrie 31
3. Designing-in Consumer Identity and Experience via
Social Media Representation and Engagement Effects:
Contesting Female Body Image and Branding
Suzanne Winfield and Yvonne Richardson 51
v
4. Selling the Brand Story: Social and Business Innovation
in a One for One® Business Model
Natascha Radclyffe-Thomas and Ana Roncha
PART II
STRUCTURAL EXPERIENCE IN RETAIL DESIGN AND
BRAND MARKETING — REAL WORLD AND BEYOND
5. Front of House Design and Marketing Effects: Town and
City Streetscapes and Meaning in Exterior Retail
Brand Experience
Charles McIntyre
6. Big Store Design and Marketing Effects: Non-Western,
New-Build Shopping Malls and Implications for the
Re-Enchantment of Consumption
Graham H. Roberts
7. Small Store Design and Marketing Effects: Experiential
Developments in SME Fashion Pop-Up Store Strategies
Bethan Alexander and Jessie Kaitlin Bam
8. In-Store Design and Marketing Effects: Taking Account
of the Influence of Servicescape Design upon Retail
Brand Frontline Employees
Treasa Kearney 193
9. Consumer Responses to Virtual- and Real-World Retail
Environment Convergence: Implications for
Design-Based Interventions
Tracy Harwood and Martin Jones 219
About the Authors 247
Index 253
101
135
163
vi
CONTENTS
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781786354563 178635456X |
| language | English |
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| title | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_auth | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_exact_search | Multi-channel marketing, branding and retail design new challenges and opportunities |
| title_full | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_fullStr | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_full_unstemmed | Multi-channel marketing, branding and retail design new challenges and opportunities edited by Charles McIntyre (Bournemouth University, Poole, UK), T.C. Melewar (Middlesex University London, London, UK), Charles Dennis (Middlesex University London, London, UK) |
| title_short | Multi-channel marketing, branding and retail design |
| title_sort | multi channel marketing branding and retail design new challenges and opportunities |
| title_sub | new challenges and opportunities |
| topic | Einzelhandel (DE-588)4127747-8 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
| topic_facet | Einzelhandel Markenpolitik Marketing Mehrgleisiger Vertrieb Aufsatzsammlung |
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