Verfügbarkeit: Marketing plans | Technische Universität München

Marketing plans: how to prepare them, how to profit from them

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	McDonald, Malcolm 1938- (VerfasserIn), Wilson, Hugh 1962- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chichester Wiley [2016]
Ausgabe:	Eighth edition
Schlagwörter:	Marketing > Management Marketing > Planning Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Revised edition of the authors' Marketing plans, 2011. - Includes bibliographical references and index
Umfang:	xv, 624 Seiten Illustrationen, Diagramme
ISBN:	9781119217138

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV043845083
003	DE-604
005	20161103
007	t\|
008	161025s2016 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
010			\|a 016022150
020			\|a 9781119217138 \|c paperback \|9 978-1-119-21713-8
035			\|a (OCoLC)965154506
035			\|a (DE-599)BVBBV043845083
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-2070s \|a DE-1050
050		0	\|a HF5415.13
082	0		\|a 658.8/02 \|2 23
084			\|a QP 612 \|0 (DE-625)141909: \|2 rvk
100	1		\|a McDonald, Malcolm \|d 1938- \|0 (DE-588)118107585 \|4 aut
245	1	0	\|a Marketing plans \|b how to prepare them, how to profit from them \|c Malcolm McDonald, Hugh Wilson
250			\|a Eighth edition
264		1	\|a Chichester \|b Wiley \|c [2016]
300			\|a xv, 624 Seiten \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Revised edition of the authors' Marketing plans, 2011. - Includes bibliographical references and index
650		4	\|a Marketing \|x Management
650		4	\|a Marketing \|x Planning
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Wilson, Hugh \|d 1962- \|0 (DE-588)133264769 \|4 aut
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-1-119-21717-6
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-1-119-21718-3
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|z 978-1-119-30989-5
856	4	2	\|m LoC Fremddatenuebernahme \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-029255563

Datensatz im Suchindex

_version_	1819256508728213504
adam_text	MARKETING PLANS / MCDONALD, MALCOLMYYEAUTHOR : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE AND ACKNOWLEDGEMENTS HOW TO USE THIS BOOK TO ACHIEVE THE BEST RESULTS LEARNING FEATURES TUTOR S GUIDE AN IMPORTANT NOTE TO THE READER FROM THE AUTHORS THE MARKETING PLANNING PROCESS AND THE OUTPUT UNDERSTANDING THE MARKETING PROCESS THE MARKETING PLANNING PROCESS : THE MAIN STEPS THE CUSTOMER AND MARKET AUDIT PART 1: UNDERSTANDING MARKETS AND MARKET SEGMENTATION THE CUSTOMER AND MARKET AUDIT PART 2 : UNDERSTANDING CUSTOMER NEEDS AND DEVELOPING VALUE PROPOSITIONS THE CUSTOMER AND MARKET AUDIT PART 3: THE PRODUCT AUDIT SETTING MARKETING OBJECTIVES AND STRATEGIES THE MAJOR ELEMENTS OF MARKETING THE INTEGRATED MARKETING COMMUNICATIONS PLAN THE SALES AND KEY ACCOUNT PLAN THE MULTICHANNEL PLAN : THE ROUTE TO MARKET THE CUSTOMER RELATIONSHIP MANAGEMENT PLAN THE PRICING PLAN MARKETING PLANS MEASUREMENT AND IMPLEMENTATION IMPLEMENTATION ISSUES IN MARKETING PLANNING MEASURING THE EFFECTIVENESS OF MARKETING PLANNING A STEP-BY-STEP MARKETING PLANNING SYSTEM CONCLUSION: GUIDELINES FROM THE AUTHORS ON WORLD CLASS MARKETING INDEX DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT. Titel: Marketing plans Autor: McDonald, Malcolm Jahr: 2016 Contents Preface and acknowledgements vi How to use this book to achieve the best results viü Learning features x Tutors guide xii An important note to the reader from the authors xüi PART ONE THE MARKETING PLANNING PROCESS AND THE OUTPUT 1 Chapter 1 Understanding the Marketing Process 3 Chapter 2 The Marketing Planning Process: The Main Steps 39 Chapter 3 The Customer and Market Audit Part 1: Understanding Markets and Market Segmentation 77 Chapter 4 The Customer and Market Audit Part 2: Understanding Customer Needs and Developing Value Propositions 139 Chapter 5 The Customer and Market Audit Part 3: The Product Audit 165 Chapter 6 Setting Marketing Objectives and Strategies 227 PART TWO THE MAJOR ELEMENTS OF MARKETING 273 Chapter 7 The Integrated Marketing Communications Plan 275 Chapter 8 The Sales and Key Account Plan 327 Chapter 9 The MultiChannel Plan: The Route to Market 371 Chapter 10 The Customer Relationship Management Plan 417 Chapter 11 The Pricing Plan 451 PART THREE MARKETING PLANS MEASUREMENT AND IMPLEMENTATION 483 Chapter 12 Implementation Issues in Marketing Planning 485 Chapter 13 Measuring the Effectiveness of Marketing Planning 537 Chapter 14 A Step-by-Step Marketing Planning System 561 Conclusion: Guidelines from the authors on world-class marketing 599 Marketing Planning: Yes, it really works! Experiences from the real world 603 Index 615
any_adam_object	1
author	McDonald, Malcolm 1938- Wilson, Hugh 1962-
author_GND	(DE-588)118107585 (DE-588)133264769
author_facet	McDonald, Malcolm 1938- Wilson, Hugh 1962-
author_role	aut aut
author_sort	McDonald, Malcolm 1938-
author_variant	m m mm h w hw
building	Verbundindex
bvnumber	BV043845083
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 612
ctrlnum	(OCoLC)965154506 (DE-599)BVBBV043845083
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Eighth edition
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02165nam a2200481 c 4500</leader><controlfield tag="001">BV043845083</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161103 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">161025s2016 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016022150</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119217138</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-119-21713-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)965154506</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043845083</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="d">1938-</subfield><subfield code="0">(DE-588)118107585</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing plans</subfield><subfield code="b">how to prepare them, how to profit from them</subfield><subfield code="c">Malcolm McDonald, Hugh Wilson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Eighth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 624 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Revised edition of the authors' Marketing plans, 2011. - Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilson, Hugh</subfield><subfield code="d">1962-</subfield><subfield code="0">(DE-588)133264769</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-119-21717-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-119-21718-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-119-30989-5</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029255563</subfield></datafield></record></collection>
id	DE-604.BV043845083
illustrated	Illustrated
indexdate	2024-12-20T17:46:38Z
institution	BVB
isbn	9781119217138
language	English
lccn	016022150
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029255563
oclc_num	965154506
open_access_boolean
owner	DE-2070s DE-1050
owner_facet	DE-2070s DE-1050
physical	xv, 624 Seiten Illustrationen, Diagramme
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Wiley
record_format	marc
spellingShingle	McDonald, Malcolm 1938- Wilson, Hugh 1962- Marketing plans how to prepare them, how to profit from them Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	Marketing plans how to prepare them, how to profit from them
title_auth	Marketing plans how to prepare them, how to profit from them
title_exact_search	Marketing plans how to prepare them, how to profit from them
title_full	Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson
title_fullStr	Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson
title_full_unstemmed	Marketing plans how to prepare them, how to profit from them Malcolm McDonald, Hugh Wilson
title_short	Marketing plans
title_sort	marketing plans how to prepare them how to profit from them
title_sub	how to prepare them, how to profit from them
topic	Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Management Marketing Planning Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029255563&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT mcdonaldmalcolm marketingplanshowtopreparethemhowtoprofitfromthem AT wilsonhugh marketingplanshowtopreparethemhowtoprofitfromthem

Verfügbarkeit

‌

Inhaltsverzeichnis