Verfügbarkeit: Visual persuasion | Technische Universität München

Visual persuasion: the role of images in advertising

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Bibliographische Detailangaben
Beteilige Person:	Messaris, Paul (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Thousand Oaks, [Calif.] SAGE c1997
Schlagwörter:	Psychologie Advertising > Psychological aspects Visual communication Commercial art Bildwerbung Werbepsychologie Bild Werbung
Links:	http://sk.sagepub.com/books/visual-persuasion http://sk.sagepub.com/books/visual-persuasion http://sk.sagepub.com/books/visual-persuasion http://sk.sagepub.com/books/visual-persuasion
Beschreibung:	With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written Includes bibliographical references and index
Umfang:	xxii, 297 p.
ISBN:	9781452233444

Internformat

MARC


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500			\|a Includes bibliographical references and index
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650		4	\|a Commercial art
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Datensatz im Suchindex

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dewey-full	659.1042
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1042
dewey-search	659.1042
dewey-sort	3659.1042
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
format	Electronic eBook
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isbn	9781452233444
language	English
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physical	xxii, 297 p.
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publishDate	1997
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spelling	Messaris, Paul Verfasser (DE-588)1166867277 aut Visual persuasion the role of images in advertising Paul Messaris Thousand Oaks, [Calif.] SAGE c1997 xxii, 297 p. txt rdacontent c rdamedia cr rdacarrier With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written Includes bibliographical references and index Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung (DE-588)4310111-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Bild (DE-588)4006568-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Bildwerbung (DE-588)4310111-2 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Bild (DE-588)4006568-6 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druckausgabe 978-0-8039-7246-9 http://sk.sagepub.com/books/visual-persuasion Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Messaris, Paul Visual persuasion the role of images in advertising Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung (DE-588)4310111-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Bild (DE-588)4006568-6 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4310111-2 (DE-588)4140889-5 (DE-588)4006568-6 (DE-588)4065541-6
title	Visual persuasion the role of images in advertising
title_auth	Visual persuasion the role of images in advertising
title_exact_search	Visual persuasion the role of images in advertising
title_full	Visual persuasion the role of images in advertising Paul Messaris
title_fullStr	Visual persuasion the role of images in advertising Paul Messaris
title_full_unstemmed	Visual persuasion the role of images in advertising Paul Messaris
title_short	Visual persuasion
title_sort	visual persuasion the role of images in advertising
title_sub	the role of images in advertising
topic	Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung (DE-588)4310111-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Bild (DE-588)4006568-6 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Psychologie Advertising Psychological aspects Visual communication Commercial art Bildwerbung Werbepsychologie Bild Werbung
url	http://sk.sagepub.com/books/visual-persuasion
work_keys_str_mv	AT messarispaul visualpersuasiontheroleofimagesinadvertising

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