Relationship marketing: a consumer experience approach
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles [Calif.]
SAGE
2010
|
| Schriftenreihe: | Advanced marketing series
|
| Schlagwörter: | |
| Links: | http://sk.sagepub.com/books/relationship-marketing http://sk.sagepub.com/books/relationship-marketing http://sk.sagepub.com/books/relationship-marketing http://sk.sagepub.com/books/relationship-marketing |
| Beschreibung: | The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context Includes bibliographical references and index |
| Umfang: | viii, 202 p. |
| ISBN: | 9781446251096 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Baron, Steve Conway, Andrew R. A. Warnaby, Gary |
| author_GND | (DE-588)133533719 |
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| author_role | aut aut aut |
| author_sort | Baron, Steve |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043803330 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:45:38Z |
| institution | BVB |
| isbn | 9781446251096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029214692 |
| oclc_num | 852524889 |
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| physical | viii, 202 p. |
| psigel | ZDB-96-SKC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | SAGE |
| record_format | marc |
| series2 | Advanced marketing series |
| spelling | Baron, Steve Verfasser aut Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby Los Angeles [Calif.] SAGE 2010 viii, 202 p. txt rdacontent c rdamedia cr rdacarrier Advanced marketing series The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context Includes bibliographical references and index Relationship marketing Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 s Beziehungsmarketing (DE-588)4789127-0 s Marketing (DE-588)4037589-4 s DE-604 Conway, Andrew R. A. Verfasser (DE-588)133533719 aut Warnaby, Gary Verfasser aut Erscheint auch als Druckausgabe 978-1-4129-3122-9 http://sk.sagepub.com/books/relationship-marketing Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Baron, Steve Conway, Andrew R. A. Warnaby, Gary Relationship marketing a consumer experience approach Relationship marketing Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4326109-7 |
| title | Relationship marketing a consumer experience approach |
| title_auth | Relationship marketing a consumer experience approach |
| title_exact_search | Relationship marketing a consumer experience approach |
| title_full | Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby |
| title_fullStr | Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby |
| title_full_unstemmed | Relationship marketing a consumer experience approach Steve Baron, Tony Conway, Gary Warnaby |
| title_short | Relationship marketing |
| title_sort | relationship marketing a consumer experience approach |
| title_sub | a consumer experience approach |
| topic | Relationship marketing Customer relations Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relationship marketing Customer relations Beziehungsmarketing Marketing Beziehungsmanagement |
| url | http://sk.sagepub.com/books/relationship-marketing |
| work_keys_str_mv | AT baronsteve relationshipmarketingaconsumerexperienceapproach AT conwayandrewra relationshipmarketingaconsumerexperienceapproach AT warnabygary relationshipmarketingaconsumerexperienceapproach |