Managing Market Relationships: Methodological and Empirical Insights
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Farnham
Ashgate Pub.
2008
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 |
| Beschreibung: | Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma |
| Umfang: | 245 pages |
| ISBN: | 9781409403418 1409403416 1282344765 9781282344761 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043786256 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160920s2008 xx o|||| 00||| eng d | ||
| 020 | |a 9781409403418 |9 978-1-4094-0341-8 | ||
| 020 | |a 1409403416 |9 1-4094-0341-6 | ||
| 020 | |a 1282344765 |9 1-282-34476-5 | ||
| 020 | |a 9781282344761 |9 978-1-282-34476-1 | ||
| 035 | |a (ZDB-4-EBA)ocn609853042 | ||
| 035 | |a (OCoLC)609853042 | ||
| 035 | |a (DE-599)BVBBV043786256 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/12 | |
| 082 | 0 | |a 658.812 | |
| 100 | 1 | |a Lindgreen, Adam |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing Market Relationships |b Methodological and Empirical Insights |
| 264 | 1 | |a Farnham |b Ashgate Pub. |c 2008 | |
| 300 | |a 245 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index | ||
| 500 | |a Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 912 | |a ZDB-4-EBA | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029197315 | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 |l DE-1046 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367 |l DE-1047 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818982311449853952 |
|---|---|
| any_adam_object | |
| author | Lindgreen, Adam |
| author_facet | Lindgreen, Adam |
| author_role | aut |
| author_sort | Lindgreen, Adam |
| author_variant | a l al |
| building | Verbundindex |
| bvnumber | BV043786256 |
| collection | ZDB-4-EBA |
| ctrlnum | (ZDB-4-EBA)ocn609853042 (OCoLC)609853042 (DE-599)BVBBV043786256 |
| dewey-full | 658.8/12 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 658.812 |
| dewey-search | 658.8/12 658.812 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03233nam a2200577zc 4500</leader><controlfield tag="001">BV043786256</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160920s2008 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781409403418</subfield><subfield code="9">978-1-4094-0341-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1409403416</subfield><subfield code="9">1-4094-0341-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282344765</subfield><subfield code="9">1-282-34476-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282344761</subfield><subfield code="9">978-1-282-34476-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBA)ocn609853042</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)609853042</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043786256</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lindgreen, Adam</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing Market Relationships</subfield><subfield code="b">Methodological and Empirical Insights</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Farnham</subfield><subfield code="b">Ashgate Pub.</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">245 pages</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Customer Relations</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relationship marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029197315</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421367</subfield><subfield code="l">DE-1047</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043786256 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:45:12Z |
| institution | BVB |
| isbn | 9781409403418 1409403416 1282344765 9781282344761 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029197315 |
| oclc_num | 609853042 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 245 pages |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Ashgate Pub. |
| record_format | marc |
| spelling | Lindgreen, Adam Verfasser aut Managing Market Relationships Methodological and Empirical Insights Farnham Ashgate Pub. 2008 245 pages txt rdacontent c rdamedia cr rdacarrier Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma BUSINESS & ECONOMICS / Customer Relations bisacsh Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Marketing research Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindgreen, Adam Managing Market Relationships Methodological and Empirical Insights BUSINESS & ECONOMICS / Customer Relations bisacsh Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Marketing research Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4168907-0 (DE-588)4326109-7 |
| title | Managing Market Relationships Methodological and Empirical Insights |
| title_auth | Managing Market Relationships Methodological and Empirical Insights |
| title_exact_search | Managing Market Relationships Methodological and Empirical Insights |
| title_full | Managing Market Relationships Methodological and Empirical Insights |
| title_fullStr | Managing Market Relationships Methodological and Empirical Insights |
| title_full_unstemmed | Managing Market Relationships Methodological and Empirical Insights |
| title_short | Managing Market Relationships |
| title_sort | managing market relationships methodological and empirical insights |
| title_sub | Methodological and Empirical Insights |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Marketing research fast Relationship marketing fast Wirtschaft Relationship marketing Marketing research Beziehungsmarketing (DE-588)4789127-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Marketing research Relationship marketing Wirtschaft Beziehungsmarketing Marketingmanagement Beziehungsmanagement |
| work_keys_str_mv | AT lindgreenadam managingmarketrelationshipsmethodologicalandempiricalinsights |