Verfügbarkeit: Advertising and public relations research

Advertising and public relations research:

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Bibliographische Detailangaben
Beteiligte Personen:	Jugenheimer, Donald W. 1943- (VerfasserIn), Bradley, Samuel D. (VerfasserIn), Kelley, Larry D. 1955- (VerfasserIn), Hudson, Jerry (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London ; New York Routledge, Taylor & Francis Group [2015]
Ausgabe:	Second edition, first issued in hardback
Schlagwörter:	BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Advertising > Research Public relations > Research Quantitative Methode Werbung Forschung Qualitative Methode Öffentlichkeitsarbeit
Umfang:	viii, 367 Seiten Diagramme
ISBN:	9781138127487 9780765636065

Internformat

MARC


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Datensatz im Suchindex

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author	Jugenheimer, Donald W. 1943- Bradley, Samuel D. Kelley, Larry D. 1955- Hudson, Jerry
author_GND	(DE-588)170361411 (DE-588)173680631 (DE-588)1076042562
author_facet	Jugenheimer, Donald W. 1943- Bradley, Samuel D. Kelley, Larry D. 1955- Hudson, Jerry
author_role	aut aut aut aut
author_sort	Jugenheimer, Donald W. 1943-
author_variant	d w j dw dwj s d b sd sdb l d k ld ldk j h jh
building	Verbundindex
bvnumber	BV043751413
classification_rvk	QP 630 QP 637
ctrlnum	(OCoLC)919288291 (DE-599)BVBBV043751413
dewey-full	659.072
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.072
dewey-search	659.072
dewey-sort	3659.072
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition, first issued in hardback
format	Book
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id	DE-604.BV043751413
illustrated	Not Illustrated
indexdate	2024-12-20T17:44:13Z
institution	BVB
isbn	9781138127487 9780765636065
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029162975
oclc_num	919288291
open_access_boolean
owner	DE-11
owner_facet	DE-11
physical	viii, 367 Seiten Diagramme
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Routledge, Taylor & Francis Group
record_format	marc
spelling	Jugenheimer, Donald W. 1943- Verfasser (DE-588)170361411 aut Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson Second edition, first issued in hardback London ; New York Routledge, Taylor & Francis Group [2015] © 2015 viii, 367 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Research Public relations Research Quantitative Methode (DE-588)4232139-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Werbung (DE-588)4065541-6 s Forschung (DE-588)4017894-8 s Qualitative Methode (DE-588)4137346-7 s Quantitative Methode (DE-588)4232139-6 s 1\p DE-604 Bradley, Samuel D. Verfasser aut Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Hudson, Jerry Verfasser (DE-588)1076042562 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Jugenheimer, Donald W. 1943- Bradley, Samuel D. Kelley, Larry D. 1955- Hudson, Jerry Advertising and public relations research BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Research Public relations Research Quantitative Methode (DE-588)4232139-6 gnd Werbung (DE-588)4065541-6 gnd Forschung (DE-588)4017894-8 gnd Qualitative Methode (DE-588)4137346-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
subject_GND	(DE-588)4232139-6 (DE-588)4065541-6 (DE-588)4017894-8 (DE-588)4137346-7 (DE-588)4043188-5
title	Advertising and public relations research
title_auth	Advertising and public relations research
title_exact_search	Advertising and public relations research
title_full	Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson
title_fullStr	Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson
title_full_unstemmed	Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson
title_short	Advertising and public relations research
title_sort	advertising and public relations research
topic	BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Research Public relations Research Quantitative Methode (DE-588)4232139-6 gnd Werbung (DE-588)4065541-6 gnd Forschung (DE-588)4017894-8 gnd Qualitative Methode (DE-588)4137346-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
topic_facet	BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Advertising Research Public relations Research Quantitative Methode Werbung Forschung Qualitative Methode Öffentlichkeitsarbeit
work_keys_str_mv	AT jugenheimerdonaldw advertisingandpublicrelationsresearch AT bradleysamueld advertisingandpublicrelationsresearch AT kelleylarryd advertisingandpublicrelationsresearch AT hudsonjerry advertisingandpublicrelationsresearch

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MARC

Datensatz im Suchindex

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