Markenmanagement:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Deutsch |
| Veröffentlicht: |
Konstanz ; München
UVK Verlagsgesellschaft mbH mit UVK/Lucius
[2016]
|
| Schriftenreihe: | Management konkret
|
| Schlagwörter: | |
| Links: | https://elibrary.utb.de/doi/book/10.5555/9783739800776 |
| Beschreibung: | Erscheint auch als Print-Ausgabe: Hünerberg, Reinhard: Markenmanagement |
| Umfang: | 1 Online-Ressource (118 Seiten) |
| ISBN: | 9783867646628 3867646627 9783739800776 9783739800752 9783739800769 |
Internformat
MARC
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| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 653 | |a Brand | ||
| 653 | |a Marke | ||
| 653 | |a Markenimage | ||
| 653 | |a Markenpolitik | ||
| 653 | |a Markenportfolio | ||
| 653 | |a Markenpositionierung | ||
| 653 | |a Markenstärke | ||
| 653 | |a Markenwert | ||
| 653 | |a Marketing | ||
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| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
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Datensatz im Suchindex
| _version_ | 1818982243219013632 |
|---|---|
| any_adam_object | |
| author | Hünerberg, Reinhard 1945- |
| author_GND | (DE-588)123108489 |
| author_facet | Hünerberg, Reinhard 1945- |
| author_role | aut |
| author_sort | Hünerberg, Reinhard 1945- |
| author_variant | r h rh |
| building | Verbundindex |
| bvnumber | BV043747187 |
| classification_rvk | QP 624 |
| collection | ZDB-41-SWT |
| ctrlnum | (OCoLC)958183402 (DE-599)BVBBV043747187 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043747187 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:44:07Z |
| institution | BVB |
| institution_GND | (DE-588)106537268X |
| isbn | 9783867646628 3867646627 9783739800776 9783739800752 9783739800769 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029158825 |
| oclc_num | 958183402 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (118 Seiten) |
| psigel | ZDB-41-SWT ZDB-41-SWT16 ZDB-41-SWT ZDB-41-SWT16 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | UVK Verlagsgesellschaft mbH mit UVK/Lucius |
| record_format | marc |
| series2 | Management konkret |
| spelling | Hünerberg, Reinhard 1945- Verfasser (DE-588)123108489 aut Markenmanagement Reinhard Hünerberg Konstanz ; München UVK Verlagsgesellschaft mbH mit UVK/Lucius [2016] © 2016 1 Online-Ressource (118 Seiten) txt rdacontent c rdamedia cr rdacarrier Management konkret Erscheint auch als Print-Ausgabe: Hünerberg, Reinhard: Markenmanagement Markenpolitik (DE-588)4144679-3 gnd rswk-swf OKR (DE-588)1233331183 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Brand Marke Markenimage Markenpolitik Markenportfolio Markenpositionierung Markenstärke Markenwert Marketing Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Marketing (DE-588)4037589-4 s DE-604 Unternehmen (DE-588)4061963-1 s Strategische Planung (DE-588)4309237-8 s OKR (DE-588)1233331183 s UVK Verlagsgesellschaft mbH (DE-588)106537268X pbl |
| spellingShingle | Hünerberg, Reinhard 1945- Markenmanagement Markenpolitik (DE-588)4144679-3 gnd OKR (DE-588)1233331183 gnd Unternehmen (DE-588)4061963-1 gnd Markenimage (DE-588)4136439-9 gnd Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)1233331183 (DE-588)4061963-1 (DE-588)4136439-9 (DE-588)4309237-8 (DE-588)4037589-4 (DE-588)4074577-6 |
| title | Markenmanagement |
| title_auth | Markenmanagement |
| title_exact_search | Markenmanagement |
| title_full | Markenmanagement Reinhard Hünerberg |
| title_fullStr | Markenmanagement Reinhard Hünerberg |
| title_full_unstemmed | Markenmanagement Reinhard Hünerberg |
| title_short | Markenmanagement |
| title_sort | markenmanagement |
| topic | Markenpolitik (DE-588)4144679-3 gnd OKR (DE-588)1233331183 gnd Unternehmen (DE-588)4061963-1 gnd Markenimage (DE-588)4136439-9 gnd Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Markenpolitik OKR Unternehmen Markenimage Strategische Planung Marketing Marke |
| work_keys_str_mv | AT hunerbergreinhard markenmanagement AT uvkverlagsgesellschaftmbh markenmanagement |