Verfügbarkeit: Brand page attachment | Technische Universität München

Brand page attachment: an empirical study on facebook users’ attachment to brand pages

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Bibliographische Detailangaben
Beteilige Person:	Kleine-Kalmer, Barbara (VerfasserIn)
Format:	Hochschulschrift/Dissertation Buch
Sprache:	Englisch
Veröffentlicht:	Wiesbaden Springer Gabler [2016]
Schlagwörter:	Soziales Netzwerk Markentreue Verbraucherverhalten Facebook Kundenbindung Kaufverhalten Marke Markenpolitik Research KJS Brand Management Communication Consumers' Connections Marketing Social Networks Hochschulschrift
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=f0099918b9534bb986641bb98c1d0fd4&prov=M&dok_var=1&dok_ext=htm http://d-nb.info/1079353089/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029144563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XVII, 239 Seiten Illustrationen 21 cm
ISBN:	9783658124380 3658124385

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS CONTENTS. YY FIGURES.XI TABLES . XV ABBREVIATIONS.XVII A RELEVANCE OF SOCIAL NETWORKS FOR BRAND MANAGEMENT . 1 1 HOW NEW MEDIA CHALLENGE BRAND MANAGEMENT.1 2 APPROACHES EVALUATING BRAND PAGES.10 2.1 STATE OF THE ART RESEARCH ON ENGAGEMENT ._._.YY. 16 2.2 PARTICIPATION.23 2.3 RATIONALE FOR A PSYCHOGRAPHIC MEASURE.24 3 THE POSITION OF BRAND PAGES IN MARKETING THEORY . 26 3.1 RESEARCH ON BRAND COMMUNITIES . 28 3.2 DIFFERENTIATING BRAND PAGES AND BRAND COMMUNITIES YYYYYY.YY.YYYYYYYYYY. 33 3.3 THE CONCEPT OF BRAND PAGES.37 4 GAPS IN CURRENT RESEARCH EVALUATING BRAND PAGES . 37 5 RESEARCH OBJECTIVE YY RESEARCH QUESTIONS AND OUTLINE OF THE STUDY. 40 B THEORETICAL FOUNDATIONS.43 1 IDENTITY-BASED BRAND MANAGEMENT MODEL AS THEORETICAL BASIS YY.YYYYYYYYYY 43 1.1 DEVELOPMENT OF THE YYDENTITY-BASED BRAND MANAGEMENT MODEL. 43 1.2 BRAND IDENTITY.45 1.3 BRAND YYMAGE.49 1.4 THE RELEVANCE OF INTERACTION FOR IDENTITY-BASED BRAND MANAGEMENT 50 2 ATTACHMENT AS CENTRAL CONSTRUCT FOR ASSESSING BRAND PAGES. 55 2.1 THE ATTACHMENT CONSTRUCT.56 2.2 REVIEWING THE CONCEPT OF ATTACHMENT.57 2.2.1 STATE OF THE ART RESEARCH ON BRAND ATTACHMENT.YY. 57 2.2.2 STATE OF THE ART RESEARCH ON BRAND COMMUNITY ATTACHMENT .69 2.3 DISTINCTION FROM RELATED CONSTRUCTS . 71 2.3.1 BRAND ATTITUDE STRENGTH.71 2.3.2 CONSUMER-BRAND RELATIONSHIP.74 2.3.3 BRANDLOVE.77 2.3.4 IDENTIFICATION.80 2.3.5 COMMITMENT.84 2.4 INTRODUCING THE CONCEPT OF BRAND P A G . 90 2.4.1 DEFINING BRAND PAGE ATTACHMENT.90 2.4.2 CON^UALGING BRAND PAGE ATTA^^ . 93 2.5 SUMMARY. 102 3 ANTECEDENTS OF BRAND PAGE ATTACHMENT . 103 3.1 INFORMATION AND SERVICE.104 3.2 ENTERTAINMENT.105 3.3 SOCIAL VALUE. 107 3.4 ECONOMIC INCENTIVES . 108 4 BEHAVIOURAL CONSEQUENCES OF BRAND PAGE ATTACHMENT.YYYY."YYYYYY 109 4.1 BRAND PAGE PARTICIPATION . 110 4.2 WNRH-NF-M 011 TH. 111 4.3 CO-CREATION OF VALUE AND MEANING.113 4.4 WILLINGNESS TO SHARE PERSONAL DATA.114 4.5 INTENTION TO MAINTAIN CONNECTION.115 5 MODERATING EFFECTS BETWEEN BRAND PAGE ATTACHMENT AND YYTS BEHAVIOURAL CONSEQUENCES.116 5.1 PROPENSITY TO INTERACT.117 5.2 PRIVACY CONCERNS.118 6 SUMMARY AND VISUALISATION OF RESEARCH MODEYY . 121 C EMPIRICAL VALIDATION OF ANTECEDENTS AND CONSEQUENCES OF BRAND PAGE ATTACHMENT.123 1 RESEARCH DESIGN.123 1.1 STRUCTURE OF RESEARCH PROCESS . 123 1.2 PRE-STUDY INVESTIGATING RELEVANT ANTECEDENTS.124 1.3 DATA COHECTJON AND SAMPLE CHARACTERISTICS OF MAIN STUDY . 126 1.3.1 QUESTIONNAIRE AND PRE-TEST . 127 1.3.2 DATA CHECK AND DATA CLEANSING . 129 1 YY3.3 SAMPLE STATISTICS.132 2 METHODOLOGICAL BASIS FOR THE MEASUREMENT OF THEORETICAL CONSTRUCTS YY_. 135 2.1 STRUCTURAL EQUATION MODELLING .135 2.2 STRUCTURAL EQUATION MODELLING WITH PARTIAL LEAST SQUARES (PLS-SEM).139 YY 2.3 SECOND-ORDER CONSTRUCTS.140 2.4 MODERATING EFFECTS. 142 2.5 QUALITY CRITERIA FOR PLS STRUCTURAI EQUATION MODELLING. 143 2.5.1 EVALUATION OF THE MEASUREMENT MODELS . 144 2.5.1.1 QUALITY CRITERIA FOR THE EVALUARON OF REFLECTIVE MEASUREMENT MODELS.144 2.5.1.2 QUALITY CRITERIA FOR THE EVALUATION OF FORMATIVE MEASUREMENT MODELS.146 2.5.2 EVALUATION OF THE STRUCTURAL MODEL.149 3 OPERATIONALISATION AND VALIDATION OF CONSTRUCTS . 152 3.1 OPERATIONALISATION PROCEDURE.152 3.2 OPERATIONALISATION AND EVALUARON OF THE CONSTRUCT BRAND PAGE ATTACHMENT 6 YY 1 . YY .YY YY . . .YY 3.3 OPERATIONALISATION AND EVALUATION OF THE ANTECEDENT CONSTRUCTS YYYYYYYY 162 3-4 OPERATIONALISATION AND EVALUATION OF BEHAVIOURAL CONSEQUENCES 166 3.5 OPERATIONALISATION AND EVALUATION OF MODERATING CONSTRUCTS . 174 4 ANALYSIS OF THE STRUCTURAL MODEL . 179 4.1 EVALUATION OF YYNNER MODEL.179 4.2 EVALUATION OF MODERATING EFFECTS.182 4.3 DIFFERENCES BETWEEN INDUSTRY TYPES.184 4.4 DISCRIMINATION FROM COMPETING CONSTRUCTS.189 D CONCLUSION YY REFLECTION AND OUTLOOK.193 1 SUMMARY OF THE EMPIRICA RESULTS . 193 2 MANAGERIAL IMPLICATIONS . 196 2.1 DEFINITION OF BRAND PAGE OBJECTIVES . 198 2.2 DEDUCING BRAND PAGE KEY PERFORMANCE INDICATORS.199 3 IMPLICATIONS FOR FURTHER RESEARCH.206 APPENDIX. 207 REFERENCES.211
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author	Kleine-Kalmer, Barbara
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dewey-ones	302 - Social interaction 658 - General management
dewey-raw	302.3 658.827
dewey-search	302.3 658.827
dewey-sort	3302.3
dewey-tens	300 - Social sciences 650 - Management and auxiliary services
discipline	Soziologie Wirtschaftswissenschaften
format	Thesis Book
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spelling	Kleine-Kalmer, Barbara Verfasser (DE-588)1111561567 aut Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann Wiesbaden Springer Gabler [2016] XVII, 239 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Bremen 2015 Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Facebook (DE-588)7679337-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Research KJS Brand Management Communication Consumers' Connections Marketing Social Networks (DE-588)4113937-9 Hochschulschrift gnd-content Soziales Netzwerk (DE-588)4055762-5 s Markenpolitik (DE-588)4144679-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Facebook (DE-588)7679337-0 s Marke (DE-588)4074577-6 s Kundenbindung (DE-588)4384508-3 s Markentreue (DE-588)4168905-7 s Kaufverhalten (DE-588)4073331-2 s 1\p DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe Kleine-Kalmer Brand Page Attachment X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=f0099918b9534bb986641bb98c1d0fd4&prov=M&dok_var=1&dok_ext=htm Inhaltstext B:DE-101 application/pdf http://d-nb.info/1079353089/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029144563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kleine-Kalmer, Barbara Brand page attachment an empirical study on facebook users’ attachment to brand pages Soziales Netzwerk (DE-588)4055762-5 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Facebook (DE-588)7679337-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4055762-5 (DE-588)4168905-7 (DE-588)4062644-1 (DE-588)7679337-0 (DE-588)4384508-3 (DE-588)4073331-2 (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4113937-9
title	Brand page attachment an empirical study on facebook users’ attachment to brand pages
title_auth	Brand page attachment an empirical study on facebook users’ attachment to brand pages
title_exact_search	Brand page attachment an empirical study on facebook users’ attachment to brand pages
title_full	Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann
title_fullStr	Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann
title_full_unstemmed	Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann
title_short	Brand page attachment
title_sort	brand page attachment an empirical study on facebook users attachment to brand pages
title_sub	an empirical study on facebook users’ attachment to brand pages
topic	Soziales Netzwerk (DE-588)4055762-5 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Facebook (DE-588)7679337-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Soziales Netzwerk Markentreue Verbraucherverhalten Facebook Kundenbindung Kaufverhalten Marke Markenpolitik Hochschulschrift
url	http://deposit.dnb.de/cgi-bin/dokserv?id=f0099918b9534bb986641bb98c1d0fd4&prov=M&dok_var=1&dok_ext=htm http://d-nb.info/1079353089/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029144563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kleinekalmerbarbara brandpageattachmentanempiricalstudyonfacebookusersattachmenttobrandpages AT springerfachmedienwiesbaden brandpageattachmentanempiricalstudyonfacebookusersattachmenttobrandpages

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