Strategic sport communication:
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Champaign, IL
Human Kinetics
[2017]
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029131214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xiii, 409 Seiten Illustrationen, Diagramme |
| ISBN: | 9781492525776 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic sport communication |c Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
| 250 | |a Second edition | ||
| 264 | 1 | |a Champaign, IL |b Human Kinetics |c [2017] | |
| 300 | |a xiii, 409 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Sports administration | |
| 650 | 4 | |a Communication in sports | |
| 700 | 1 | |a Laucella, Pamela C. |d 1964- |e Verfasser |0 (DE-588)174001703 |4 aut | |
| 700 | 1 | |a Kian, Edward M. |e Verfasser |4 aut | |
| 700 | 1 | |a Geurin, Andrea N. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029131214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1819262733763215360 |
|---|---|
| adam_text | Titel: Strategic sport communication
Autor: Pedersen, Paul Mark
Jahr: 2017
Contents
Preface vii
Acknowledgments x¡
Photo Credits xüi
I Introducing Sport Communication_____________!_
Chapter 1 Study of Sport Communication: Revolutionary
Change, Abundant Opportunities...................3
Growth and Magnitude of the Sport Industry......................4
Television Contracts and Growth in Sport Franchise Values..........7
Segmentation of the Sport Industry..............................9
Role of Communication in the Sport Industry.....................10
Study of Sport Management...................................10
Study of Sport Communication.................................11
Preparing for a Career in Sport Communication...................12
Chapter Wrap-Up.............................................21
Chapter 2 Careers in Sport Communication...................23
Careers in Management.......................................26
Careers in Media.............................................29
Careers in Support Services....................................33
Careers in Entertainment......................................36
Other Career Opportunities....................................36
Increasing Your Marketability Through Ancillary Activities...........38
Your Keys to Entering the Field.................................42
Chapter Wrap-Up.............................................47
Chapter 3 History and Growth of Sport Communication.........49
Early Eras of Sport Journalism..................................50
Golden Age of Sport..........................................54
Perspective Period............................................57
Transition Years...............................................60
Pioneering Visions: Pete Rozelle and Roone Arledge...............61
Contemporary Sport Communication and Digital Sport
Communication..............................................64
Chapter Wrap-Up.............................................71
Contents
Part II Examining the Strategic Sport Communication
Model (SSCM) _________________________75
Chapter 4 Sport Communication and the SSCM................77
Definition of Sport Communication..............................81
Theoretical Framework of Sport Communication..................83
Elements of Sport Communication..............................86
Popular Theories in Sport Communication........................91
Strategic Sport Communication Model..........................95
Chapter Wrap-Up............................................104
Chapter 5 Personal Sport Communication...................107
Forms of Personal Communication in Sport......................108
Interpersonal Sport Communication............................113
Elements of the Interpersonal Sport Communication Process......115
Nonverbal Communication in Sport............................118
Verbal Communication in Sport................................124
Effective Interpersonal Sport Communication: Skill Development.. . 126
Chapter Wrap-Up............................................132
Chapter 6 Organizational and Leadership Communication
in Sport......................................135
Organizational Sport Communication...........................139
Three Organizational Features That Affect Communication........142
Forms of Communication in Sport Organizations.................151
Leadership Communication in Sport............................156
Chapter Wrap-Up............................................167
Chapter 7 Sport Mass Media: Convergence and Shifting Roles ... 169
21st-century Media Convergence and Corporate Consolidation.... 172
Sport Publishing and Print Sport Communication.................174
Newspaper Sport Coverage...................................174
Wire Services and Technological Advancements.................176
Web Sport Media............................................177
Sport Magazines.............................................178
Sport Books.................................................179
Electronic and Visual Communication...........................179
Chapter Wrap-Up............................................199
Chapter 8 Digital, Mobile, and Social Media in Sport...........203
New Sport Media: Interactivity and the Internet..................204
Internet Usage in Sport.......................................207
Model for Online Sport Communication........................210
New Sport Media and Communication Channels.................223
Chapter Wrap-Up............................................229
Contents
Chapter 9 Integrated Marketing Communication in Sport.......231
Advertising.................................................234
Sponsorship................................................238
Use of Athletes as Endorsers..................................243
Broadcasting................................................246
New Media and Integrated Marketing Communication............248
Chapter Wrap-Up............................................248
Chapter 10 Public Relations and Crisis Communication in Sport . . . 251
Historical Perspectives and Trends in Public Relations.............255
Effective Public Relations.....................................257
Media Relations.............................................261
Community Relations.........................................267
Communication During a Crisis................................268
Chapter Wrap-Up............................................272
Chapter 11 Sport Communication Research...................275
Practical Research in the Media Industry........................278
Academic Research in Sport Communication....................291
Chapter Wrap-Up............................................306
Part III Addressing Issues in Sport Communication 309
Chapter 12 Sociological Aspects of Sport Communication.......311
Race and Ethnicity...........................................312
Mutual Influence of Sociocultural Issues and Sport................318
Gender and Sport Media.....................................321
Nationalism and Sport Media..................................327
Current Sociological Issues Affecting Sport Media................329
Chapter Wrap-Up............................................338
Chapter 13 Legal Issues in Sport Communication..............341
Barbara Osborne
Constitutional Law Tension: Freedom of the Press Versus
Privacy Rights...............................................344
Constitutional Rights: Freedom of Speech.......................346
Rapidly Evolving Right of Publicity..............................347
Copyright and Trademark.....................................354
Gender Issues in Sport Media.................................356
Chapter Wrap-Up............................................360
Bibliography 363
Index 395
About the Authors 407
|
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| id | DE-604.BV043719128 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:43:26Z |
| institution | BVB |
| isbn | 9781492525776 |
| language | English |
| lccn | 015039410 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029131214 |
| oclc_num | 982656681 |
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| owner | DE-703 |
| owner_facet | DE-703 |
| physical | xiii, 409 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Human Kinetics |
| record_format | marc |
| spellingShingle | Pedersen, Paul M. 1970- Laucella, Pamela C. 1964- Kian, Edward M. Geurin, Andrea N. Strategic sport communication Sports administration Communication in sports |
| title | Strategic sport communication |
| title_auth | Strategic sport communication |
| title_exact_search | Strategic sport communication |
| title_full | Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
| title_fullStr | Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
| title_full_unstemmed | Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
| title_short | Strategic sport communication |
| title_sort | strategic sport communication |
| topic | Sports administration Communication in sports |
| topic_facet | Sports administration Communication in sports |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029131214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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