Service-dominant logic: premises, perspectives, possibilities
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2014
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| Schlagwörter: | |
| Links: | https://doi.org/10.1017/CBO9781139043120 https://doi.org/10.1017/CBO9781139043120 https://doi.org/10.1017/CBO9781139043120 https://doi.org/10.1017/CBO9781139043120 https://doi.org/10.1017/CBO9781139043120 |
| Zusammenfassung: | In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Umfang: | 1 Online-Ressource (xxvi, 225 Seiten) |
| ISBN: | 9781139043120 |
| DOI: | 10.1017/CBO9781139043120 |
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Datensatz im Suchindex
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| author | Lusch, Robert F. 1949-2017 Vargo, Stephen L. 1945- |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9781139043120 |
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| isbn | 9781139043120 |
| language | English |
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| spelling | Lusch, Robert F. 1949-2017 Verfasser (DE-588)170313778 aut Service-dominant logic premises, perspectives, possibilities Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii Cambridge Cambridge University Press 2014 1 Online-Ressource (xxvi, 225 Seiten) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners Philosophie Customer relations / Philosophy Customer services / Philosophy Service industries / Philosophy Marketing (DE-588)4037589-4 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Vargo, Stephen L. 1945- Verfasser (DE-588)1066321353 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-521-19567-6 Erscheint auch als Druck-Ausgabe, Paperback 978-0-521-12432-4 https://doi.org/10.1017/CBO9781139043120 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lusch, Robert F. 1949-2017 Vargo, Stephen L. 1945- Service-dominant logic premises, perspectives, possibilities Philosophie Customer relations / Philosophy Customer services / Philosophy Service industries / Philosophy Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4316837-1 (DE-588)4012178-1 (DE-588)4236865-0 |
| title | Service-dominant logic premises, perspectives, possibilities |
| title_auth | Service-dominant logic premises, perspectives, possibilities |
| title_exact_search | Service-dominant logic premises, perspectives, possibilities |
| title_full | Service-dominant logic premises, perspectives, possibilities Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii |
| title_fullStr | Service-dominant logic premises, perspectives, possibilities Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii |
| title_full_unstemmed | Service-dominant logic premises, perspectives, possibilities Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii |
| title_short | Service-dominant logic |
| title_sort | service dominant logic premises perspectives possibilities |
| title_sub | premises, perspectives, possibilities |
| topic | Philosophie Customer relations / Philosophy Customer services / Philosophy Service industries / Philosophy Marketing (DE-588)4037589-4 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Philosophie Customer relations / Philosophy Customer services / Philosophy Service industries / Philosophy Marketing Kundenorientierung Dienstleistung Kundenmanagement |
| url | https://doi.org/10.1017/CBO9781139043120 |
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