Short introduction to strategic management:

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of co...

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Bibliographische Detailangaben
Beteilige Person: Andersen, Torben Juul 1953- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cambridge Cambridge University Press 2013
Schriftenreihe:Cambridge short introductions to management
Schlagwörter:
Links:https://doi.org/10.1017/CBO9781139381642
https://doi.org/10.1017/CBO9781139381642
https://doi.org/10.1017/CBO9781139381642
Zusammenfassung:The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike
Beschreibung:Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Umfang:1 online resource (xvii, 297 pages)
ISBN:9781139381642
DOI:10.1017/CBO9781139381642