Strategic advertising management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford, United Kingdom
Oxford University Press
2016
|
| Edition: | Fifth edition |
| Subjects: | |
| Physical Description: | XXIV, 429 Seiten Illustrationen, Diagramme |
| ISBN: | 9780198703655 |
Staff View
MARC
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| discipline | Wirtschaftswissenschaften |
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| genre_facet | Lehrbuch |
| id | DE-604.BV043685778 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:42:34Z |
| institution | BVB |
| isbn | 9780198703655 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029098561 |
| oclc_num | 945552431 |
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| owner | DE-703 DE-1050 DE-573 |
| owner_facet | DE-703 DE-1050 DE-573 |
| physical | XXIV, 429 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Percy, Larry Verfasser (DE-588)170799492 aut Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott Fifth edition Oxford, United Kingdom Oxford University Press 2016 XXIV, 429 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s Elliott, Richard 1948- Verfasser (DE-588)14397064X aut |
| spellingShingle | Percy, Larry Elliott, Richard 1948- Strategic advertising management Marketingmanagement (DE-588)4168907-0 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4133682-3 (DE-588)4065541-6 (DE-588)4061963-1 (DE-588)4123623-3 |
| title | Strategic advertising management |
| title_auth | Strategic advertising management |
| title_exact_search | Strategic advertising management |
| title_full | Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott |
| title_fullStr | Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott |
| title_full_unstemmed | Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott |
| title_short | Strategic advertising management |
| title_sort | strategic advertising management |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Marketingmanagement Werbestrategie Werbung Unternehmen Lehrbuch |
| work_keys_str_mv | AT percylarry strategicadvertisingmanagement AT elliottrichard strategicadvertisingmanagement |