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Bibliographic Details
Main Authors:	Percy, Larry (Author), Elliott, Richard 1948- (Author)
Format:	Book
Language:	English
Published:	Oxford, United Kingdom Oxford University Press 2016
Edition:	Fifth edition
Subjects:	Marketingmanagement Werbestrategie Werbung Unternehmen Lehrbuch
Physical Description:	XXIV, 429 Seiten Illustrationen, Diagramme
ISBN:	9780198703655

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MARC


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Record in the Search Index

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indexdate	2024-12-20T17:42:34Z
institution	BVB
isbn	9780198703655
language	English
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physical	XXIV, 429 Seiten Illustrationen, Diagramme
publishDate	2016
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publisher	Oxford University Press
record_format	marc
spelling	Percy, Larry Verfasser (DE-588)170799492 aut Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott Fifth edition Oxford, United Kingdom Oxford University Press 2016 XXIV, 429 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s Elliott, Richard 1948- Verfasser (DE-588)14397064X aut
spellingShingle	Percy, Larry Elliott, Richard 1948- Strategic advertising management Marketingmanagement (DE-588)4168907-0 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4133682-3 (DE-588)4065541-6 (DE-588)4061963-1 (DE-588)4123623-3
title	Strategic advertising management
title_auth	Strategic advertising management
title_exact_search	Strategic advertising management
title_full	Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott
title_fullStr	Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott
title_full_unstemmed	Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott
title_short	Strategic advertising management
title_sort	strategic advertising management
topic	Marketingmanagement (DE-588)4168907-0 gnd Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Marketingmanagement Werbestrategie Werbung Unternehmen Lehrbuch
work_keys_str_mv	AT percylarry strategicadvertisingmanagement AT elliottrichard strategicadvertisingmanagement

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