From Little's Law to marketing science: essays in honor of John D.C. Little
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Massachusetts ; London, England
The MIT Press
[2016]
|
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029095227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | vi, 487 Seiten Illustrationen, Diagramme |
| ISBN: | 9780262029919 |
Internformat
MARC
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| 245 | 1 | 0 | |a From Little's Law to marketing science |b essays in honor of John D.C. Little |c John R. Hauser and Glen L. Urban, editors |
| 264 | 1 | |a Cambridge, Massachusetts ; London, England |b The MIT Press |c [2016] | |
| 300 | |a vi, 487 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Hauser, John R. |0 (DE-588)170120511 |4 edt | |
| 700 | 1 | |a Little, John D. |d 1928- |0 (DE-588)170187144 |4 hnr | |
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Datensatz im Suchindex
| _version_ | 1819296580465852416 |
|---|---|
| adam_text | Contents
Preface vii
1 John D. C. Little: A Profile 1
John R. Hauser and Glen L. Urban
1 Marketing Science: Managerial Models
2 Optimal Internet Media Selection 23
Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache
3 Strategie Marketing Metrics to Guide Pathways to Growth 49
John H. Roberts, Rajendra Srivastava, and Pamela D. Morrison
4 Moving from Customer Lifetime Value to Customer Equity 85
Xavier Drèze and André Bonfrer
5 Deriving Customer Lifetime Value from RFM Measures:
Insights into Customer Retention and Acquisition 127
Makoto Abe
6 Building and Using a Micromarketing Platform 161
Masahiko Yamanaka
7 Dynamic Allocation of Pharmaceutical Detailing and Sampling
for Long-Term Profitability 175
Ricardo Montoya, Oded Netzer, and Kamel Jedidi
8 Morphing Banner Advertising 211
Glen L. Urban, Guilherme Liberali, Erin MacDonald,
Robert Bordley, and John R. Hauser
Contents
II Marketing Science: Decision Information Models
9 Disjunctions of Conjunctions, Cognitive Simplicity, and
Consideration Sets 255
John R. Hauser, Olivier Toubia, Theodoros Evgeniou,
Rene Befurt, and Daria Dzyabura
10 Decision Process Evolution in Customer Channel Choice 285
Sara Valentini, Elisa Montaguti, and Scott A. Neslin
11 The Value of Social Dynamics in Online Product Ratings
Forums 317
Wendy W. Moe and Michael Trusov
12 Uninformative Advertising as an Invitation to Search 349
Dina Mayzlin and Jiwoong Shin
13 Alleviating the Constant Stochastic Variance Assumption
in Decision Research: Theory, Measurement, and
Experimental Test 399
Linda Court Salisbury and Fred M. Feinberg
III Little s Law: Current State
14 Generalized Little s Law and an Asset Picking System to Model
an Investment Portfolio: A Working Prototype 437
Maria Luisa Ceprini and John D. C. Little
15 Closing Statement 467
Contributors 469
Index 471
|
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043682370 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:42:29Z |
| institution | BVB |
| isbn | 9780262029919 |
| language | English |
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| physical | vi, 487 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
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| publisher | The MIT Press |
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| spellingShingle | From Little's Law to marketing science essays in honor of John D.C. Little |
| title | From Little's Law to marketing science essays in honor of John D.C. Little |
| title_auth | From Little's Law to marketing science essays in honor of John D.C. Little |
| title_exact_search | From Little's Law to marketing science essays in honor of John D.C. Little |
| title_full | From Little's Law to marketing science essays in honor of John D.C. Little John R. Hauser and Glen L. Urban, editors |
| title_fullStr | From Little's Law to marketing science essays in honor of John D.C. Little John R. Hauser and Glen L. Urban, editors |
| title_full_unstemmed | From Little's Law to marketing science essays in honor of John D.C. Little John R. Hauser and Glen L. Urban, editors |
| title_short | From Little's Law to marketing science |
| title_sort | from little s law to marketing science essays in honor of john d c little |
| title_sub | essays in honor of John D.C. Little |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029095227&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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