Verfügbarkeit: Entrepreneurship | Technische Universität München

Entrepreneurship:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Hisrich, Robert D. 1944- (VerfasserIn), Peters, Michael P. (VerfasserIn), Shepherd, Dean A. 1967- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, NY McGraw-Hill Education [2017]
Ausgabe:	Tenth edition, international student edition
Schlagwörter:	Unternehmen Business enterprises > Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung Management Unternehmensentwicklung Aufsatzsammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029087843&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	xxi, 580 Seiten Diagramme
ISBN:	9781259255427

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adam_text	CONTENTS IN BRIEF PART 1 THE ENTREPRENEURIAL PERSPECTIVE 1 1 The Entrepreneurial Mind-Set 2 2 Corporate Entrepreneurship 32 3 Generating and Exploiting New Entries 56 PART 2 FROM IDEA TO THE OPPORTUNITY 83 4 Creativity and the Business Idea 84 5 Identifying and Analyzing Domestic and International Opportunities 116 6 Protecting the Idea and Other Legal Issues for the Entrepreneur 154 PART 3 FROM THE OPPORTUNITY TO THE 179 BUSINESS PLAN 7 The Business Plan: Creating and Starting the Venture 180 8 The Marketing Plan 210 9 The Organizational Plan 240 10 The Financial Plan 266 PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE 289 11 Sources of Capital 290 • 12 Informal Risk Capital, Venture Capital, and Going Public 312 PART 5 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE 355 13 Strategies for Growth and Managing the Implications of Growth 356 14 Accessing Resources for Growth from External Sources 382 15 Succession Planning and Strategies for Harvesting and Ending the Venture 412 PART 6 CASES 437 X CONTENTS PREFACE viii PART 1 THE ENTREPRENEURIAL PERSPECTIVE 1 1 THE ENTREPRENEURIAL MIND-SET 2 Opening Profile: Ewing Marion Kauffman 3 The Nature of Entrepreneurship 6 How Entrepreneurs Think 7 Think Structurally 7 Bricolage 8 Effectuation 9 Cognitive Adaptability 11 As Seen in Business News: Do Entrepreneurs Benefit from Paranoia? 12 The Intention to Act Entrepreneurially 16 Entrepreneur Background and Characteristics 17 Education 17 Age 17 Work History 18 Role Models and Support Systems 18 Moral-Support Network 19 Professional-Support Network 19 Sustainable Entrepreneurship 20 Ethics: An Organization s Code of Ethics 21 2 CORPORATE ENTREPRENEURSHIP 32 Opening Profile: Robert Mondavi 33 Causes for Interest in Corporate Entrepreneurship 36 Managerial versus Entrepreneurial Decision Making 37 Strategic Orientation and Commitment to Opportunity 37 Commitment of Resources and Control of Resources 39 Management Structure and Reward Philosophy 39 Ethics: Do Entrepreneurs and Managers Differ in Ethical Conduct? 40 Growth Orientation and Entrepreneurial Culture 41 Establishing a Culture for Corporate Entrepreneurship 41 Leadership Characteristics of Corporate Entrepreneurs 45 Establishing Corporate Entrepreneurship in the Organization 46 XI xii CONTENTS As Seen in Business News: Opportunity or Not? 48 Problems and Successful Efforts 48 Learning from Failure 49 3 GENERATING AND EXPLOITING NEW ENTRIES 56 Opening Profile: Justin Parer 57 New Entry 58 Generation of a New Entry Opportunity 59 Resources as a Source of Competitive Advantage 59 Creating a Resource Bundle that is Valuable, Rare, and Inimitable 60 Assessing the Attractiveness of a New Entry Opportunity 62 Information on a New Entry 62 As Seen in Business News: Elevator Pitch for Project Alabama 63 Comfort with Making a Decision under Uncertainty 64 Decision to Exploit or Not to Exploit the New Entry 64 Entry Strategy for New Entry Exploitation 65 Environmental Instability and First-Mover (Dis)Advantages 66 Customers’ Uncertainty and First-Mover (Dis)Advantages 68 Ethics: Do the Right Thing 70 Lead Time and First-Mover (Dis)Advantages 70 As Seen in Business News: Provide Advice to an Entrepreneur About Being More Innovative 72 Risk Reduction Strategies for New Entry Exploitation 73 Market Scope Strategies 73 Imitation Strategies 74 Managing Newness 76 PART 2 FROM IDEA TO THE OPPORTUNITY 83 4 CREATIVITY ANDTHE BUSINESS IDEA 84 Opening Profile: Elon Musk—The Iron Man Entrepreneur 85 Trends 87 Wearable Trend 87 Green Trend 87 Payments 88 Maker Trend 88 Mobile Trend 88 Health Trend 88 The Internet of Things 89 Sources of New Ideas 89 Consumers 89 Existing Products and Services 89 Distribution Channels 89 Federal Government 89 CONTENTS xiii As Seen in Business News: Does R D Spending Correlate to Being the Most Innovative? 90 Research and Development 91 Methods of Generating Ideas 91 Focus Groups 91 Brainstorming 91 Brainwriting 92 Problem Inventory Analysis 92 Creative Problem Solving 93 Brainstorming 93 Reverse Brainstorming 94 Gordon Method 94 Checklist Method 94 Free Association 95 Forced Relationships 95 Collective Notebook Method 95 Attribute Listing 96 Big-Dream Approach 96 Parameter Analysis 96 Innovation 97 Types of Innovation 97 Defining a New Innovation (Product or Service) 98 Classification of New Products 99 Opportunity Recognition 101 Product Planning and Development Process 101 Establishing Evaluation Criteria 102 Ethics: Factors that Shape Trust in Business and Innovation 103 Idea Stage 103 Concept Stage 104 Product Development Stage 106 Test Marketing Stage 107 E-Commerce and Business Start-Up 107 Using E-Commerce Creatively 107 E-Commerce Channels 108 Web Sites 108 Dedicated Mobile-Optimized Web Sites and Apps 109 Mobile-Optimized Web Site 110 Dedicated Mobile Apps 110 Doing E-Commerce as an Entrepreneurial Company 111 5 IDENTIFYING AND ANALYZING DOMESTIC AND INTERNATIONAL OPPORTUNITIES 116 Opening Profile: Richard China 117 Introduction 120 Opportunity Recognition and the Opportunity Assessment Plan 121 Information Sources 122 General Assistance 122 General Information Sources 123 Industry and Market Information 123 As Seen in Business News: When Recession Strikes, Go Global 124 Competitive Company and Product/Services Information 124 Government Sources 125 Search Engines 125 Trade Associations 126 Trade Publications 126 The Nature of International Entrepreneurship 126 The Importance of International Business to the Firm 126 International versus Domestic Business 126 Political 127 Economic 129 Social 131 Ethics: Aligning Corporate Social Responsibility With Company Operations 132 Technological 132 Culture 133 Language 134 Social Structure 135 Religion 135 Political and Economic Philosophy 135 Education 136 Manners and Customs 136 Aesthetics 137 Available Distribution Systems 137 Motivations to Go Global 137 Strategic Effects of Going Global 138 Foreign Market Selection 139 As Seen in Business News: Tesco Exits the U.S. Market 140 Entrepreneurial Entry Strategies 142 Exporting 142 N onequity Arrangements 144 Direct Foreign Investment 144 Entrepreneurial Partnering 147 Aspects of International Trade 147 General Agreement on Tariffs and Trade (Gatt) 148 Trade Agreements and Free Trade Areas 148 Entrepreneur’s Strategy and Trade Agreements 148 Implications for the Global Entrepreneur 149 Appendix 5A: Example Outline of an International Business Plan 152 6 PROTECTING THE IDEA AND OTHER LEGAL ISSUES FOR THE ENTREPRENEUR Opening Profile: Chet Kanojia 155 What is Intellectual Property? 156 Need for a Lawyer 156 How to Select a Lawyer 157 CONTENTS xv Legal Issues in Setting Up the Organization 157 As Seen in Business News: Advice to an Entrepreneur Regarding the Role of Intellectual Property in Software Start-Ups 158 Patents 159 International Patents 160 The Provisional Application 160 The Patent Application 160 Patent Infringement 161 Business Method Patents 161 Start-Up without a Patent 163 Trademarks 163 As Seen in Business News: Provide Advice to an Entrepreneur Inventor about how to Make Patents Pay 164 Registering the Trademark 165 Copyrights 165 Trade Secrets and Noncompetition Agreements 166 Ethics: Noncompete Agreements: Do Employees Have an Ethical Responsibility to Restrain from Revealing Trade Secrets to a New Employer? 167 Licensing 169 Product Safety and Liability 171 Insurance 171 Sarbanes-Oxley Act 173 Contracts 173 PART 3 FROM THE OPPORTUNITY TO THE BUSINESS PLAN 179 7 THE BUSINESS PLAN: CREATING AND STARTING THE VENTURE 180 Opening Profile: Steve Hafner 181 Planning as Part of the Business Operation 182 What is the Business Plan? 183 Who Should Write the Plan? 184 Scope and Value of the Business Plan—Who Reads the Plan? 185 As Seen in Business News: The Elevator Pitch 186 How Do Potential Lenders and Investors Evaluate the Plan? 186 Ethics: Protecting Your Business Idea 188 Presenting the Plan 188 Information Needs 188 Market Information 189 Operations Information Needs 192 Financial Information Needs 193 Using the Internet as a Resource Tool 193 Writing the Business Plan 194 Introductory Page 196 Executive Summary 196 Environmental and Industry Analysis 197 Description of Venture 199 Production Plan 201 Operations Plan 201 Marketing Plan 202 Organizational Plan 202 Assessment of Risk 203 Financial Plan 203 As Seen in Business News: An Unusual Start-Up: Elevator Pitch for Coffee Pouches 204 Appendix 204 Using and Implementing the Business Plan 204 Measuring Plan Progress 205 Updating the Plan 206 Why Some Business Plans Fail 206 8 THE MARKETING PLAN Opening Profile: Neal Blumenthal 211 Industry Analysis 212 Competitor Analysis 213 Marketing Research for the New Venture 214 Step One: Defining the Purpose or Objectives 214 Step Two: Gathering Data from Secondary Sources 214 Step Three: Gathering Information from Primary Sources 215 As Seen in Business News: Provide Advice to an Entrepreneur on How to Build a Web Site 217 Step Four: Analyzing and Interpreting the Results 220 Difference between a Business Plan and a Marketing Plan 220 Understanding the Marketing Plan 220 Characteristics of a Marketing Plan 221 The Marketing Mix 223 Ethics: Employee s Right to Privacy 224 Steps in Preparing the Marketing Plan 224 Defining the Business Situation 224 Defining the Target Market: Opportunities and Threats 225 Considering Strengths and Weaknesses 227 Establishing Goals and Objectives 228 Defining Marketing Strategy and Action Programs 228 Marketing Strategy: Consumer versus Business-to-Business Markets 232 As Seen in Business News: Web-Based Marketing Research: Advice to an Entrepreneur 233 Budgeting the Marketing Strategy 233 Implementation of the Market Plan 234 Monitoring the Progress of Marketing Actions 234 Appendix 8A: The Social Media Plan 238 CONTENTS xvii 9 THE ORGANIZATIONAL PLAN 240 Opening Profile: Sara Blakely 241 Developing the Management Team 242 Legal Forms of Business 243 Ownership 243 Liability of Owners 243 As Seen in Business News: Advice to an Entrepreneur: Issues to Consider in Delegating Responsibility 244 Costs of Starting a Business 246 Continuity of Business 246 Transferability of Interest 247 Capital Requirements 247 Management Control 248 Distribution of Profits and Losses 248 Attractiveness for Raising Capital 249 Tax Attributes of Forms of Business 249 Tax Issues for Proprietorship 249 Tax Issues for Partnership 249 Tax Issues for Corporation 251 The Limited Liability Company versus the S Corporation 251 S Corporation 251 Advantages of an S Corporation 252 Disadvantages of an S Corporation 252 Ethics: What Ethical Responsibilities Does a Partner Have when there is a Conflict of Interest? 253 The Limited Liability Company 253 Advantages of an LLC 254 Designing the Organization 254 Building the Management Team and a Successful Organization Culture 256 The Role of a Board of Directors 257 As Seen in Business News: Elevator Pitch for Unique Travel Start-Up 258 The Board of Advisors 259 The Organization and Use of Advisors 260 10 THE FINANCIAL PLAN 266 Opening Profile: Tony Hsieh 267 Operating and Capital Budgets 269 Ethics: Ethical Dilemma 270 Forecasting Sales 271 Pro Forma Income Statements 272 Pro Forma Cash Flow 275 As Seen in Business News: What to do When Cash Runs Out 277 xviii CONTENTS Pro Forma Balance Sheet 279 Break-Even Analysis 281 Pro Forma Sources and Applications of Funds 282 Software Packages 283 As Seen in Business News: Elevator Pitch for Safe Driving Apps 284 PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE 289 11 SOURCES OF CAPITAL 290 Opening Profile: Matt Flannery and Jessica Jackley 291 An Overview 293 Debt or Equity Financing 293 Internal or External Funds 294 Personal Funds 294 Family and Friends 295 As Seen in Business News: The Real Impact of Business Incubators 296 Commercial Banks 297 Types of Bank Loans 297 Cash Flow Financing 298 Bank Lending Decisions 299 Role of the SBA in Small-Business Financing 300 Research and Development Limited Partnerships 301 Major Elements 301 Procedure 301 Benefits and Costs 302 Examples 302 Government Grants 303 Procedure 304 Other Government Grants 304 Private Financing 305 Types of Investors 305 Private Offerings 306 Regulation D 306 Bootstrap Financing 307 12 INFORMAL RISK CAPITAL, VENTURE CAPITAL AND GOING PUBLIC 312 Opening Profile: Richard Branson 313 Financing the Business 316 Private Equity 318 Informal Risk-Capital Market 318 As Seen in Business News: Angellist—The Future of Investing? 320 CONTENTS xix PART 1 Crowdfunding 323 Venture Capital 324 Nature of Venture Capital 324 Overview of the Venture-Capital Industry 324 As Seen in Business News: Entrepreneurs Preferences in Venture Capital 325 Venture-Capital Process 329 Locating Venture Capitalists 333 Approaching A Venture Capitalist 334 Valuing Your Company 335 Factors in Valuation 336 Ratio Analysis 337 Liquidity Ratios 337 Activity Ratios 337 Leverage Ratios 338 Profitability Ratios 338 General Valuation Approaches 339 General Valuation Method 340 Valuation Turned Upside Down—Evaluating an Internet Company 341 Deal Structure 342 Going Public 343 Advantages 343 Disadvantages 344 Timing of Going Public and Underwriter Selection 346 Timing 346 The Registration Statement 347 Procedure 347 Legal Issues and Blue-Sky Qualifications 348 Legal Issues 348 Blue-Sky Qualifications 348 After Going Public 348 Aftermarket Support 349 Relationship with the Financial Community 349 Reporting Requirements 349 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATIONS OF GROWTH Opening Profile: Brian and Jennifer Maxwell 357 Growth Strategies: Where to Look for Growth Opportunities 358 Penetration Strategies 359 Market Development Strategies 360 Product Development Strategies 360 Diversification Strategies 361 355 356 XX CONTENTS As Seen in Business News: To Grow or Not to Grow is the Question 362 Example of Growth Strategies 363 Implications of Growth for the Firm 363 Pressures on Human Resources 363 Pressures on the Management of Employees 364 Pressures on the Entrepreneur’s Time 364 Pressures on Existing Financial Resources 364 Overcoming Pressures on Existing Human Resources 364 Ethics: Lessons from Enron 365 Overcoming Pressures on the Management of Employees 366 Overcoming Pressures on Entrepreneurs’ Time 367 Basic Principles of Time Management 368 Overcoming Pressures on Existing Financial Resources 369 Financial Control 369 Implications of Firm Growth for the Entrepreneur 373 A Categorization of Entrepreneurs and Their Firms’ Growth 374 14 ACCESSING RESOURCES FOR GROWTH FROM EXTERNAL SOURCES 382 Opening Profile: Bill Gross 383 Using External Parties to Help Grow a Business 384 Joint Ventures 385 Types of Joint Ventures 385 Factors in Joint Venture Success 386 Acquisitions 387 Advantages of an Acquisition 388 Disadvantages of an Acquisition 388 Synergy 389 Structuring the Deal 389 As Seen in Business News: Provide Advice to an Entrepreneur about Entering into Agreements 390 Locating Acquisition Candidates 390 Mergers 392 Leveraged Buyouts 393 Franchising 394 Advantages of Franchising—to the Franchisee 394 Advantages of Franchising—to the Franchisor 396 Disadvantages of Franchising 397 Types of Franchises 398 Investing in a Franchise 398 Ethics: Fair Enough 400 Overcoming Constraints by Negotiating for More Resources 402 15 SUCCESSION PLANNING AND STRATEGIES FOR HARVESTING AND ENDING THE VENTURE 412 Opening Profile: Maggie Magerko 413 As Seen in Business News: When Should I Sell My Business? 415 CONTENTS xxi Exit Strategy 415 Succession of Business 416 Transfer to Family Members 416 Transfer to Nonfamily Members 417 Options for Selling the Business 418 Direct Sale 418 Employee Stock Option Plan 420 Management Buyout 420 Ethics: Involving Employees, Bankers, and Business Associates in the Problem 421 Bankruptcy—An Overview 421 Chapter 11—Reorganization 423 Surviving Bankruptcy 424 As Seen in Business News: Elevator Pitch for a Portable Router that Provides Web Access Anywhere 425 Chapter 13—Extended Time Payment Plans 425 Chapter 7—Liquidation 426 Strategy During Reorganization 426 Keeping The Venture Going 427 Warning Signs of Bankruptcy 429 Starting Over 429 The Reality of Failure 430 Business Turnarounds 430 PART 6 CASES Case 1 Case 2 Case 3 Case 4 Case 5 Case 6 Case 7 Case 8A Case 8B Case 9 Case 10 Case 11 Case 12 Case 13 Case 14 Case 15 Case 16 Case 17 Thrner Test Prep Co. 439 Jim Boothe, Inventor 441 A. Monroe Lock and Security Systems 442 Beijing Sammies 444 Intelligent Leisure Solutions 458 The Beach Carrier 473 Gourmet To Go 476 Intervela D.O.O. Koper—Victory Sailmakers, Part A 483 Intervela Victory Sailmakers, Part B 490 The Gril-Kleen Corporation 493 Masi Technology 499 Neomed Technologies 507 MayuLLC 522 Nature Bros. Ltd. 529 Amy’s Bread 536 Supply Dynamics 542 Datavantage Corporation 547 Tire Valet: A Mobile Tire Company 557 437 INDEX 562
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genre	1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV043674799
illustrated	Not Illustrated
indexdate	2024-12-20T17:42:16Z
institution	BVB
isbn	9781259255427
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029087843
oclc_num	957742572
open_access_boolean
owner	DE-473 DE-BY-UBG DE-573 DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-91S DE-BY-TUM DE-M382 DE-863 DE-BY-FWS DE-1050
owner_facet	DE-473 DE-BY-UBG DE-573 DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-91S DE-BY-TUM DE-M382 DE-863 DE-BY-FWS DE-1050
physical	xxi, 580 Seiten Diagramme
publishDate	2017
publishDateSearch	2017
publishDateSort	2017
publisher	McGraw-Hill Education
record_format	marc
spellingShingle	Hisrich, Robert D. 1944- Peters, Michael P. Shepherd, Dean A. 1967- Entrepreneurship Unternehmen Business enterprises Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd Management (DE-588)4037278-9 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Entrepreneurship (DE-588)7588126-3 gnd
subject_GND	(DE-588)4078599-3 (DE-588)4037278-9 (DE-588)4125011-4 (DE-588)7588126-3 (DE-588)4143413-4
title	Entrepreneurship
title_auth	Entrepreneurship
title_exact_search	Entrepreneurship
title_full	Entrepreneurship Robert D. Hisrich, PhD ; Michael P. Peters, PhD ; Dean A. Shepherd, PhD
title_fullStr	Entrepreneurship Robert D. Hisrich, PhD ; Michael P. Peters, PhD ; Dean A. Shepherd, PhD
title_full_unstemmed	Entrepreneurship Robert D. Hisrich, PhD ; Michael P. Peters, PhD ; Dean A. Shepherd, PhD
title_short	Entrepreneurship
title_sort	entrepreneurship
topic	Unternehmen Business enterprises Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd Management (DE-588)4037278-9 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd Entrepreneurship (DE-588)7588126-3 gnd
topic_facet	Unternehmen Business enterprises Finance Business planning Entrepreneurship New business enterprises Success in business Unternehmensgründung Management Unternehmensentwicklung Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029087843&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hisrichrobertd entrepreneurship AT petersmichaelp entrepreneurship AT shepherddeana entrepreneurship

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