Competitive social media marketing strategies:
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA, USA
Business Science Reference
[2016]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/zbw/83984719X.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029066588&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Zusammenfassung: | "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- |
| Beschreibung: | Includes bibliographical references and index. - Enthält 12 Beiträge |
| Umfang: | xx, 317 Seiten Illustrationen |
| ISBN: | 9781466697768 |
Internformat
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Datensatz im Suchindex
| _version_ | 1822603614870306816 |
|---|---|
| adam_text |
Titel: Competitive social media marketing strategies
Autor: Ozuem, Wilson
Jahr: 2016
Table of Contents
Foreword by John Egan.xm
Foreword by Che-Jen .xv
Preface.xv"
Chapter 1
Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena.1
Aster Mekonnen, GSM London, UK
Chapter 2
Analysing the Role of Social Media in Dialogue Marketing and Management as a Contemporary
Franchising Local Area Marketing Technique.20
Geoffrey B. Webster, Central Queensland University, Australia
Margee Hume, Central Queensland University, Australia
Chapter 3
User-Generated Content and Perceived Customer Value.50
Wilson Ozuem, University of Gloucestershire, UK
Celia Almeida Pinho, University of West London, UK
Yllka Azemi, Cardiff Metropolitan University, UK
Chapter 4
Loyalty Strategy and Social-CRM: How Consumers Adhere to the Tools.64
Nedra Bahri-Ammari, IHEC of Carthage, Tunisia
Slim Mraidi, ESC of Manouba, Tunisia
Chapter 5
Social Media: Strategic Decision Making Tool.94
Gordon Bowen, Regent's University London, UK
Deidre Bowen, SHS Charity, UK
Chapter 6
Online Service Failure and Recovery Strategy: The Mediating Role of Social Media.112
Yllka Azemi, Cardiff Metropolitan University, UK
Wilson Ozuem, University of Gloucestershire, UK
Chapter 7
State Fragility and Stakeholder Engagement: New Media and Stakeholders' Voice Amplification
in the Nigerian Petroleum Industry.136
Uzoechi Nwagbara, GSM, UK
Emeka Smart Oruh, Brunei University, UK
Carlton Brown, Rathbone Results Ltd, UK
Chapter 8
Basics of Mobile Marketing Strategy.155
Wilson Ozuem, University of Gloucestershire, UK
Bibi Nafiisah Mulloo, London Metropolitan University, UK
Chapter 9
The Roles of Social Media Marketing and Brand Management in Global Marketing.173
Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand
Chapter 10
Using Social Media Marketing for Competitive Advantage.201
Amir Manzoor, Bahria University, Pakistan
Chapter 11
Search Engine Marketing: An Outlining of Conceptualization and Strategic Application.219
Azizul Hassan, Cardiff Metropolitan University, UK
Sumesh S. Dadwal, Glyndwr University London Campus, UK
Chapter 12
The Intersection of Social Media and Customer Retention in the Luxury Beauty Industry.235
Ellen Stokinger, London Metropolitan University, UK
Wilson Ozuem, Regents University, London UK
Compilation of References.259
About the Contributors.311
Index
316 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) Hershey, PA, USA Business Science Reference [2016] xx, 317 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references and index. - Enthält 12 Beiträge "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s Strategie (DE-588)4057952-9 s b DE-604 Ozuem, Wilson 1974- (DE-588)1071415816 edt Bowen, Gordon 1950- (DE-588)106827736X edt Erscheint auch als Online-Ausgabe 978-1-4666-9777-5 DE-601 pdf/application http://www.gbv.de/dms/zbw/83984719X.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029066588&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Competitive social media marketing strategies Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Competitive social media marketing strategies |
| title_auth | Competitive social media marketing strategies |
| title_exact_search | Competitive social media marketing strategies |
| title_full | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) |
| title_fullStr | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) |
| title_full_unstemmed | Competitive social media marketing strategies Wilson Ozuem (University of Gloucestershire, UK), Gordon Bowen (Regent's University London, UK) |
| title_short | Competitive social media marketing strategies |
| title_sort | competitive social media marketing strategies |
| topic | Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Strategie Social Media Aufsatzsammlung |
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