Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
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Datensatz im Suchindex
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| author2 | Petruzzellis, Luca Winer, Russell S. 1951- |
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| building | Verbundindex |
| bvnumber | BV043650487 |
| classification_rvk | QP 600 |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-29877-1 |
| format | Electronic eBook |
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| id | DE-604.BV043650487 |
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| indexdate | 2024-12-20T17:41:36Z |
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| isbn | 9783319298771 |
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| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spelling | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer Cham Springer [2016] © 2016 1 Online-Ressource (XXXIII, 987 Seiten) 23 illus., 11 illus. in color txt rdacontent c rdamedia cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2363-6165 Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2015 gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Petruzzellis, Luca edt Winer, Russell S. 1951- (DE-588)138781354 edt Erscheint auch als Druckausgabe 978-3-319-29876-4 https://doi.org/10.1007/978-3-319-29877-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| title_auth | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| title_exact_search | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| title_full | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer |
| title_fullStr | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer |
| title_full_unstemmed | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer |
| title_short | Rediscovering the Essentiality of Marketing |
| title_sort | rediscovering the essentiality of marketing proceedings of the 2015 academy of marketing science ams world marketing congress |
| title_sub | Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| topic | Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing Konferenzschrift 2015 Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-29877-1 |
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