Advances in National Brand and Private Label Marketing: Third International Conference, 2016
Gespeichert in:
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043650474 | ||
| 003 | DE-604 | ||
| 005 | 20200810 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160701s2016 xx a||| o|||| 10||| eng d | ||
| 020 | |a 9783319399461 |c Online |9 978-3-319-39946-1 | ||
| 024 | 7 | |a 10.1007/978-3-319-39946-1 |2 doi | |
| 035 | |a (ZDB-2-BUM)978-3-319-39946-1 | ||
| 035 | |a (OCoLC)953085488 | ||
| 035 | |a (DE-599)BVBBV043650474 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-523 |a DE-1049 |a DE-859 |a DE-473 |a DE-29 |a DE-863 |a DE-862 |a DE-92 |a DE-824 |a DE-2070s |a DE-573 |a DE-M347 |a DE-703 |a DE-739 |a DE-634 |a DE-355 |a DE-706 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a Advances in National Brand and Private Label Marketing |b Third International Conference, 2016 |c edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| 264 | 1 | |a Cham |b Springer |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 Online-Ressource (X, 161 Seiten) |b 8 illus., 1 illus. in color | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Springer Proceedings in Business and Economics |x 2198-7246 | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a E-business | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a E-commerce | |
| 650 | 4 | |a Industrial psychology | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Industrial, Organisational and Economic Psychology | |
| 650 | 4 | |a e-Business/e-Commerce | |
| 650 | 4 | |a Business Strategy/Leadership | |
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 2016 |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Martínez-López, Francisco J. |0 (DE-588)1022696564 |4 edt | |
| 700 | 1 | |a Gázquez-Abad, Juan Carlos |0 (DE-588)1075022185 |4 edt | |
| 700 | 1 | |a Gijsbrecht, Els |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-3-319-39945-4 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-319-39946-1 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2016 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029064081 | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-634 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-1043 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-1046 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-Aug4 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-573 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-M347 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-92 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-898 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-859 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-1049 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-861 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-863 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-862 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-523 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-2070s |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-83 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-473 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-355 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-703 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-706 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-824 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-29 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-39946-1 |l DE-739 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1823026198306881536 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Gijsbrecht, Els |
| author2_role | edt edt edt |
| author2_variant | f j m l fjm fjml j c g a jcg jcga e g eg |
| author_GND | (DE-588)1022696564 (DE-588)1075022185 |
| author_facet | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Gijsbrecht, Els |
| building | Verbundindex |
| bvnumber | BV043650474 |
| classification_rvk | QP 624 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)978-3-319-39946-1 (OCoLC)953085488 (DE-599)BVBBV043650474 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-39946-1 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV043650474</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200810</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160701s2016 xx a||| o|||| 10||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319399461</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-39946-1</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-39946-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)978-3-319-39946-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)953085488</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043650474</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advances in National Brand and Private Label Marketing</subfield><subfield code="b">Third International Conference, 2016</subfield><subfield code="c">edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (X, 161 Seiten)</subfield><subfield code="b">8 illus., 1 illus. in color</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer Proceedings in Business and Economics</subfield><subfield code="x">2198-7246</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial, Organisational and Economic Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">e-Business/e-Commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Strategy/Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Führung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2016</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martínez-López, Francisco J.</subfield><subfield code="0">(DE-588)1022696564</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gázquez-Abad, Juan Carlos</subfield><subfield code="0">(DE-588)1075022185</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gijsbrecht, Els</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-3-319-39945-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2016</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029064081</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-39946-1</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 2016 gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift 2016 Aufsatzsammlung |
| id | DE-604.BV043650474 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T09:01:03Z |
| institution | BVB |
| isbn | 9783319399461 |
| issn | 2198-7246 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029064081 |
| oclc_num | 953085488 |
| open_access_boolean | |
| owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (X, 161 Seiten) 8 illus., 1 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spelling | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht Cham Springer [2016] © 2016 1 Online-Ressource (X, 161 Seiten) 8 illus., 1 illus. in color txt rdacontent c rdamedia cr rdacarrier Springer Proceedings in Business and Economics 2198-7246 Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2016 gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s DE-604 Martínez-López, Francisco J. (DE-588)1022696564 edt Gázquez-Abad, Juan Carlos (DE-588)1075022185 edt Gijsbrecht, Els edt Erscheint auch als Druckausgabe 978-3-319-39945-4 https://doi.org/10.1007/978-3-319-39946-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Advances in National Brand and Private Label Marketing Third International Conference, 2016 Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Advances in National Brand and Private Label Marketing Third International Conference, 2016 |
| title_auth | Advances in National Brand and Private Label Marketing Third International Conference, 2016 |
| title_exact_search | Advances in National Brand and Private Label Marketing Third International Conference, 2016 |
| title_full | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| title_fullStr | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| title_full_unstemmed | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| title_short | Advances in National Brand and Private Label Marketing |
| title_sort | advances in national brand and private label marketing third international conference 2016 |
| title_sub | Third International Conference, 2016 |
| topic | Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik Konferenzschrift 2016 Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-39946-1 |
| work_keys_str_mv | AT martinezlopezfranciscoj advancesinnationalbrandandprivatelabelmarketingthirdinternationalconference2016 AT gazquezabadjuancarlos advancesinnationalbrandandprivatelabelmarketingthirdinternationalconference2016 AT gijsbrechtels advancesinnationalbrandandprivatelabelmarketingthirdinternationalconference2016 |