Special section on social media and social networking in industrial marketing:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
Elsevier
[2016]
|
| Schriftenreihe: | Industrial marketing management
volume 54 (April 2016) |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029058910&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 202 Seiten Diagramme |
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| 246 | 1 | 3 | |a Social media and social networking in industrial marketing |
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Datensatz im Suchindex
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| adam_text | CONTENTS
1
Letter from the Editors
Peter J. LaPlaca and Adam Lindgreen
Special Section on Social
Media and Social Networking
in Industrial Marketing,
Guest Edited by:
William Yu Chung Wang,
David Pauleen
and Tingting Zhang
4
15
25
33
44
56
How social media applications affect B2B communication
and improve business performance in SMEs
William YC. Wang, David J. Pauleen, and Tingting Zhang
Tensions and ties in social media networks: Towards
a model of understanding business relationship
development and business performance enhancement
through the use of Linkedln
Sarah Quinton and Damien Wilson
Revisiting the Task Media Fit Model in the era of Web
2.0: Twitter use and interaction in the healthcare sector
Sheena Leek, Louise Canning, and David Houghton
Perspectives on social media ant its use by key account
managers
Sylvie Lacoste
Social media and value co-creation in multi-stakeholder
systems: A resource integration approach
Stephen R Singaraju, Quan Anh Nguyen, Outi Niininen, and
Gillian Sullivan-Mort
The impact of sellers1 social influence on the co-creation
of innovation with customers and brand awareness in
online communities
Yichuan Wang, Shih-Hui Hsiao, Zhiguo Yang, and
Nick Hajli
71
80
92
The use of social media in sales: Individual and
organizational antecedents, and the role of customer
engagement in social media
Rodrigo Guesalaga
Usability perspective on social media sites* adoption in
the B2B context
Ewelina Lacka and Alain Chong
B2B social media semantics: Analysing multimodal
online meanings in marketing conversations
Mehmet I. Mehmet and Rodney X Clarke
Regular Articles
107
116
129
141
154
164
176
188
Drivers of alliance terminations: An empirical
examination of the bio-pharmaceutical industry
Sujan M. Dan and Marcel M. Zondag
The effects of service supply on perceived value proposition
under different levels of customer involvement
Hua Song, Jack Cadeaux, and Kangkang Yu
The impact of customer attractiveness and supplier
satisfaction on becoming a preferred customer
Niels X Pulles, Holger Schiele, Jasper Veldman, and
Lisa Hiittinger
Realizing a hybrid competitive strategy and achieving
superior financial performance while internationalizing
in the high-technology market
Mika Gabrielsson, Tomi Seppala, and Peter Gabrielsson
Identity construction through role and network position
Sharon Purchase, Ray Da Silva Rosa, and Daniel Schepis
Harnessing marketing automation for B2B content
marketing
Joel Jarvinen and Heini Taiminen
Power in distribution channels — Supplier assortment
strategy for balancing power
Jakob Rehme, Daniel Nordigarden, Daniel Ellstrom, and
Daniel Chicksand
Rhetoric in customer referencing; Fortifying sales
arguments in two start-up companies
Jari Ruokolainen and Leena Aarikka-Stenroos
|
| any_adam_object | 1 |
| author2 | Wang, William Yu Chung 1974- |
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| author_facet | Wang, William Yu Chung 1974- |
| building | Verbundindex |
| bvnumber | BV043645184 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)952653992 (DE-599)BVBBV043645184 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043645184 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:41:27Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029058910 |
| oclc_num | 952653992 |
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| physical | 202 Seiten Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Elsevier |
| record_format | marc |
| series | Industrial marketing management |
| series2 | Industrial marketing management |
| spellingShingle | Special section on social media and social networking in industrial marketing Industrial marketing management |
| title | Special section on social media and social networking in industrial marketing |
| title_alt | Social media and social networking in industrial marketing |
| title_auth | Special section on social media and social networking in industrial marketing |
| title_exact_search | Special section on social media and social networking in industrial marketing |
| title_full | Special section on social media and social networking in industrial marketing guest editors: William Yu Chung Wang, David Pauleen, Tingting Zhang |
| title_fullStr | Special section on social media and social networking in industrial marketing guest editors: William Yu Chung Wang, David Pauleen, Tingting Zhang |
| title_full_unstemmed | Special section on social media and social networking in industrial marketing guest editors: William Yu Chung Wang, David Pauleen, Tingting Zhang |
| title_short | Special section on social media and social networking in industrial marketing |
| title_sort | special section on social media and social networking in industrial marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029058910&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV002662699 |
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